What are the factors of successful website construction?

1： Good website structure

What is a good website structure? Generally speaking, it is friendly to Baidu and easy for users to operate. 1. The website directory should not be too deep, usually on the second or third floor. If your website directory is too deep, spiders may not crawl it. 2. There should be an update element on the home page, which means that every time a spider visits your website, he or she sees something different. For example, we can add a new topic, the latest reply, random recommendation, etc. This not only has a good effect on updating snapshots, but also is good for adding website content. 3. The home page navigation should be set up well, because navigation is an important factor in guiding spiders to crawl, so we should use text navigation, instead of using pictures or flash for dazzling effects, which will make spiders difficult to crawl. In addition, the article page should use breadcrumb navigation, which can not only let users know the current location, improve the user experience, but also be more conducive to spider crawling. Baidu's suggestion for navigation is: "Make sure that every page can be reached through at least one text link. Important content should be accessible from the home page or a shallow level of the website structure. Reasonably classify the content on the website and do not over divide it. 4. Rational use of title, H1, Strong, etc., Baidu's optimization guide points out the writing method of title (home page: website name or website name _ service introduction or product introduction, channel page: channel name _ website name, article page: article title _ channel name _ website name), For important content, we can use the H1 tag to let spiders know that it is important here. If our keywords or other important words appear in the article, we can use the [Strong] tag to bold them. 5. The website url should be as static as possible, and the domain name should be standardized and unified.

2： Numerous high-quality content

Let's not say more about this. If your website can't provide users with really valuable content, the whole site collects content, and the collection is not complete, such a station will not have any good results. We want to collect what can really help users. In addition, the content you publish should correspond to the theme of your website. Don't sell mobile phones. Publish novels and movies all day long.

3： Stable and fast website server

This is very important. You can think about it. When you go to other websites to find something, if the website fails to open within 10 seconds, will you continue to wait? 20 seconds? I'm afraid most people will choose to shut down and go to other websites. Unless you have this content, people will continue to wait, but can you guarantee that your content is only available on your website? Netizens have too many choices. If your website opens slowly, they will certainly not hesitate to shut down your website and visit other websites, so you will lose a lot of customers.

In addition, if your website often fails to open, Douniang will no longer trust your website, which may cause your website to decline in power, ranking, etc., or even directly kill your website. It will be useless for you to cry at that time. There are many friends who have just started to build websites and use virtual hosts. Hundreds of websites share a server with the same IP address. If websites with the same IP address have X stations or illegal stations, your website will definitely be involved. This is a fire at the city gate, which will bring disaster to the fish in the pond. Therefore, when we want to build websites, we must choose a stable and fast server. Don't be stingy with those hundreds or thousands of dollars. The consequences are unimaginable!

This article is from Shangpin China: Enterprise website construction