Overall style and creativity of website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: October 31, 2012
Beijing website construction The overall style and creative design are the ones that webmasters want to master most and are also the most difficult to learn. The difficulty lies in that there is no fixed program to refer to and imitate. Given you a theme, no two people can design exactly the same website. When we say: "This site is cool, very personalized!" Then, what makes you feel cool? What's the difference between it and general websites? This article tries to use the most concise language to explain: Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:
1. What is the style and how to establish the website style? 1 style is what, how to set up the website style?
2. What is creativity and how to generate it? 2 creative is what, how to generate creative ideas?
Style is abstract. It refers to the comprehensive feeling of the overall image of the site to the visitors. Style is abstract. Refers to the site 's overall image to give the visitor's general feeling.
This "overall image" includes CI (logo, color, font, slogan), layout, browsing method, interactivity, text, tone, content value, significance, site honor and many other factors of the site. For example, we think NetEase is approachable, Disney is lively, and IBM is professional and serious. These are the different feelings left by the website. The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.
The style is unique, which is different from other websites. Or color, or technology, or interaction, can let visitors clearly distinguish that this is unique to your website. Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.
The style is human. Through the appearance, content, text and communication of the website, the personality and emotion of a website can be summarized. It is gentle and elegant, persistent and enthusiastic, lively and changeable, and uninhibited. Like the "bold and unconstrained school" and "graceful and restrained school" in poetry, you can use the character of people to compare the site. The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.
The difference between a styled website and an ordinary website is that what you see on an ordinary website is just information piled up together, and you can only describe it with rational feelings, such as the amount of information and the speed of browsing. But you can have a deeper emotional understanding after you have visited the website with style, such as the website has taste, is amiable, is a teacher, is a friend. Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.
After clarifying their website impression, they began to work hard to establish and strengthen this impression. clear their own websites impression after, began to build and strengthen that impression.
After the second step of impression, you need to further find out the most distinctive features, that is, the things that best reflect the style of the website. And take it as the characteristics of the website to focus on strengthening and publicity. For example, review the website name, domain name and column name again to see if they conform to this personality and are easy to remember. Check whether the website standard color is easy to associate with this feature, and whether it can reflect the website's character, etc. There is no formula for the specific method. Here I provide some references: After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:
1. Put your logo on every page as much as possible. Or header, or footer, or background. 1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.
2. Highlight your standard colors. The link color of the text, the main color of the picture, the background color, the border and other colors should be consistent with the standard color. The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.
3. Highlight your standard font. Use a unified standard font in key titles, menus, and pictures. The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.
4. Think of a catchy slogan. Put it in your banner, or put it in an eye-catching position, and tell everyone that the feature of your website is 4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...
5. Use a unified tone and person. Even if it is maintained by multiple people, the reader should feel that it was written by the same person. 5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.
6. Use unified picture processing effect. For example, the direction, thickness and blurriness of the shadow effect must be the same. 6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.
7. Create a symbol or icon unique to your site. For example, a point before a link can use. ☆※○ ◇ □△ → (refer to the location code), etc. Although it's a simple change, it makes people feel different. (Why didn't I think of it?) 7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )
8. Use self-designed lace, lines and dots With 8 of their own design lace, line, point
9. Display the honors and successful works of your website. The 9 show your honor and successful work.
10. Tell netizens about your true stories and ideas. 10 tell friends about your true stories and ideas.
The formation of style is not a positioning. You can constantly strengthen, adjust, and decorate in practice until one day, netizens write to tell you: "I like your site because it has style!" Creativity is the key to the survival of the website. This is believed to have been recognized by everyone. However, as a web designer, the most distressing thing is that there is no good source of creativity. Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.
Note that the creativity here refers to the overall creativity of the site (the site is generated because of this creativity, or the same content, but the creativity is different). I will introduce the graphic design creativity of the web page in the layout tips later. Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.
What is creativity and how to generate it? Creative is what, how to generate creative ideas?
Creativity is fascinating, wonderful and unexpected; Creativity is an idea captured and a trick created These statements all tell some characteristics of creativity. In essence, creativity is a special way to convey information. Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.
For example, for Web designer, we will capitalize the letter "E": wEbdEsigEr, how do you feel? This is actually an idea! For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!
Creativity is not the inspiration of genius, but the result of thinking. According to the research of James, an American advertising professor, the process of creative thinking can be divided into five stages: Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:
1. Preparation period -- the data collected by the research institute can inspire new ideas based on old experience; 1 stage of preparation of the collected data, according to the old experience, inspired new ideas;
2. Incubation period - chew and digest the materials to make the consciousness develop freely and combine freely; 2 incubation period - data of mastication and digestion, making sense of free development, any combination of;
3. Revelation period -- consciousness development and combination to generate creativity; 3 - consciousness development and the combination of inspiration, creativity;
4. Validation period -- discussion and revision of ideas to be generated; 4 validation period -- will produce creative discussion;
5. Formation period -- design and produce web pages to concretize creativity. Creativity is the recombination of existing elements. 5 - Design webpage, creative concrete. Creativity is the current element reset.
For example, the combination of network and telephone generates IP phone. From this point of view, anyone, including you and me, can create extraordinary creativity. Moreover, the richer the information, the easier it is to generate creativity. Just like a kaleidoscope, the more pieces of glass in the tube, the more patterns it presents. If you are careful, you can find that the most creative ideas on the Internet come from the combination with real life (or virtual reality), such as online bookstores, electronic communities, and online auctions. Have you come up with a better idea? For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?
The most common way of creative thinking is association. Here are 25 kinds of association clues of website creativity: Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:
1. Turn it upside down 2. Reduce it 3. Change the color 4. Make it longer 5. Make it flash 6. Put it into music 7. Combine words with music pictures 8. Make it young 9. Make it repeat 10. Make it three-dimensional 11. Participate in competitions 12. Take part in betting 13. Change part of it 14. Split it 15. Make it romantic 16. Make it faster 17. Add fragrance 18. Make it look popular 19. Make it popular It is symmetrical 20. It appeals to children 21. The price is lower 22. Give it a nickname 23. Pack it 24. Provide free 25. The above extension combinations 1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increas e the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination
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