What are the shortcomings of enterprise website production
Source: Shangpin China |
Type: website encyclopedia |
Time: October 30, 2012
We must admit that the design is currently our domestic Website production The most extensive and important problems, especially enterprise websites! Here, what we mean by "design" is not only what we usually mean by three-dimensional planning and picture design, but also the causes of content control and manufacturing skills. Of course, here we mainly talk about the former. We have to admit the fact that : the design is currently our domestic production sites are the most widely, the most significant problem, especially the enterprise website! Here, we say " design " not only refers to the unusual we said three-dimensional planning, design, and manufacturing techniques, content control reasons, of course, here we talk about the former.
1. The use of color terms
At present, the most prominent problem in the website design of domestic enterprises is the use of color! To take the simplest example, we often visit some websites of domestic and overseas enterprises after our tasks, and pay close attention to the essence of design (this is an important method and shortcut to improve the design level!). What I want to say is that even if the content of two websites is complete and the same, one is a domestic website, and the other is a foreign website, We can see the difference at a glance (not in words, of course)! We have to admit the structure design and color level of foreign websites! Foreign websites pay much attention to the degree of color use, and never use color indiscriminately. The overall harmony of color matching and the consistency of style are often amazing. In contrast, domestic websites do not pay attention to these expressions in their design. There are too many colors on the web, and two unrelated colors are put together, which are disharmonious and lack of opposite style. But because they are corporate websites, There are many elements that are often interfered by the "administration", and the designers are often double attacked by their subordinates and the enterprise's president (or the detailed person in charge), especially in professional companies. There are good designs that meet the tastes of the person in charge of the enterprise, and there are certain difficulties in implementing tasks. At present the domestic enterprise web design is the most prominent problem is the use of color! Cite a simple example, we are working to browse through a number of enterprises at home and abroad to the site, but also careful in the essence of the design ( this is the progress of design degree is an important method and shortcut! ) , I want to say is, even if the content is complete the same two sites, is a domestic site, is a foreign website, we could see at a glance that the difference ( certainly not in the text )! We have to admit that the foreign website structure design and use of color degree! Foreign website is very elegant color, not casually use of color, and the overall color harmony and style consistency often surprising, in contrast, the domestic site in the design does not pay attention to these aspects of the expression, webpage color over-population, unrelated to the two colors together, match harmonious, lack of opposite style, but because the enterprise web sites, often by " administrative " interference of more components, and the designers, often by my subordinates and company manager ( or detailed human ) double ends, especially in the presence of the scene more Professional Company, has a good design, but also fit the enterprise as a person taste, practice task also have certain difficulty.
2. In the picture resolution
It should be said that professional companies have certain strength, and it is suggested that you should consider professional companies or professionals when building the site. In practical tasks, we often encounter websites designed and manufactured by enterprises themselves. The image solving skills need to be further studied. The important problems are: Ought to say, the Professional Company has certain strength, initiative you in the station is best considered Professional Company or professional. In the practice of enterprise manufacturing task often come up in my web site, wherein the image resolution techniques need to further study, the important issue is:
2.1 The solution is simple and lacks design thinking: the image is square and upright, and we can't see how to solve it on the basis; Do not pay attention to the complementary collocation of pictures and words; The picture is too dark, and the words on the picture are indistinct; The picture is isolated, lacking opposition to the surrounding content; The color is strange, and the color of the picture is random. Some just find some pictures and deform them through height and width. The image solution lacks depth and fineness; The background text and the perspective text lack brightness contrast. The complex background images conceal the content of the perspective text, giving people the impression that the website is in chaos... The crux of these problems is the problem of the designer's mind. They do not realize the practical role of the pictures in the web page. They often think that the pictures are just for decoration. In fact, The real meaning of the pictures on the web page is to deepen the thinking of the website, reflect the opposite image of the website, deepen the memory of the visitors to the website image, and enable them to control the content of the website more quickly. Therefore, website images must be few and refined, and unnecessary images that do not match the image of the enterprise or website must be removed! 2.1 means to solve simple, lack of design thinking: the image is square, on the basis of see how after solving; not elegant pictures and texts of complementary collocation; picture resolved too dark, text-on-picture unclear; isolated from surrounding content, lack of opposite color; strange sights, the picture color casually, some just find some pictures through the height and width of the deformation, the picture to address the lack of resolve depth and fineness; background and Prospect of lack of brightness control words, complex background image to hide the vision of text content, give a person feel is the site in a piece ... ... Emergence of these problems is the crux of the problem the designer thoughts, they do not realize that the picture in the webpage practice role, they often think the picture just to decorate, in fact, webpage picture is true meaning in-depth site thinking, reaction site opposite image, deepen the visitors to the site image memory, and the they are more rapid control of web content. Thus, the picture will be less, unnecessary, and the site of inconsistent image picture must be removed!
2.2 There are problems in the storage method and storage style, which leads to image color distortion and large bytes: when browsing domestic enterprise websites, we often see these situations: some colors in the pictures appear burnt, and the central part of the original monochrome appears mottled, which is said to be the problem of image storage, giving people a very unprofessional feeling, The content in front of this website will inform you of various storage methods and storage techniques of website images. I don't elaborate here. I suggest you ask professionals to carefully review your website, so that your website can give a professional impression. 2.2 storage method, storage style problem, cause image color distortion, byte: browse large domestic enterprises website, often see these circumstances: the picture portion of the color have burnt think, originally should be monochromatic Central emerging variegated, said that is actually a picture memory problems, give a person a kind of very not professional think the station, we will inform you of the picture on a variety of storage method and storage techniques, not go into detail here, you had better ask initiative professionals for your web site carefully review, make your site to a professional impression.
2.3 Too many pictures: For small and medium-sized enterprise websites, the homepage is often designed with little content, and some are just symbolic images. The problem comes to the homepage: I found that many enterprise websites use a large number of pictures on the homepage, and some even the whole page is cut from pictures, which is really difficult for web designers! If it is a traditional media design or a LAN, we are impeccable, but if it is a WAN, before broadband access is not widespread, it is recommended to be simple, with fewer pictures and more design thinking, otherwise, the color will be lighter, and the goal is nothing more than one: slow down the download speed of the web page, and don't let the viewer look forward to it! 2.3: too many images about the small and medium-sized enterprise website, is often home to outstanding design, very little content, some just symbolic image, is now home in on : I found a lot of enterprise website home page using lots of pictures, and even the entire page is a picture cut, easy to webpage designer! If is the traditional media design or LAN, we are impeccable, but if it is a wide area network, broadband access without throughout the previous initiatives best contracted some less, picture, design thinking more, otherwise the color of light, the aim for as long as a webpage: slow download speed, don't let visitors expect to see someone who never comes!
3. In animation application
The use of animation in web design is beyond reproach, which also shows one aspect of network interactivity, but the problem is to randomly participate in some unrelated animations in the web page, which is called a lively page and attractive. Here's a reminder: messy animations will disturb the viewer's eyes, affect the viewer's mood, and eventually lead to the arrival! Or that sentence: Don't put what you shouldn't, review my website and ask me whether these pictures are sure to exist? It is suggested that you should find professionals to help you design animations that are suitable for your enterprise and website style, so as to add light and color to your website, rather than disorderly piling up and disturbing visitors' eyes. Webpage design in the use of animation we be without rebuke, this also shows the network interactive one aspect, but the problem is in the webpage random in a number of unrelated animation, which is the active page, attractive, here to give you a heads up: messy animation can disrupt visitors browse view, affect browsers' mood, and eventually lead to! Or that sentence: should not put do not put, check my website, ask yourself, these pictures can certainly be? Suggest you in the animation to find the best professionals to help you design conforms to my enterprise, website style animation, for your website plus Tim light color, and not casually piled together, the eye.
4. The use of language
I don't know who the enterprise is building a website for? In my task, I often found that the text font in some enterprise website pages was not optimized. The bold font was easy to identify, but the overall planning was disturbed by these bold fonts, and the beauty of the website could not be seen. When I asked the designers why they did not use style forms, the answer was often: enterprises asked to do this, and they love big characters—— There is nothing to say. I don't know whether to see the who? Task I often find some enterprise web page text font is not optimized, Bold Fonts is easily identified, but overall planning is the large font trouble, true can not see the beauty of webpage, and when I asked designers do not use style form causes, responses are often: enterprise requests to do so, their favorite characters! -- have nothing to say.
Think more about the users you set up your website than about yourself. Much for your website users in mind, rather than your own.
5. Navigation design
On the basis of that, websites are familiar with the importance of navigation, but there are few navigation with their own characteristics in the design of navigation. For this reason, when we visit foreign websites, we often give us many useful reminders. It is better to integrate the design of navigation into the design of all websites rather than isolate them. It is better to take the corporate image (such as logo) into the design of navigation, so as to further deepen the familiarity of visitors with the corporate image. In addition, it should be noted that the navigation should be reasonable, inconvenient to go to any place, and inconvenient to return, and that the content should not be hidden too deeply, so that the navigation settings that make the viewer click repeatedly to reach the target are failed. Based on the site, are familiar with the navigation of the importance, but in the navigation design seldom have I characteristics of navigation, to this point, we visit foreign websites, often give us lots of useful reminder. The navigation design into a whole website design, instead of being isolated, can be the best corporate image ( such as mark ) to navigation design, so as to further deepen the understanding of corporate image viewer. Another point to note is that: navigation must be reasonable, not to go anywhere, and can not return, and be careful not to hide the content too deep, so that visitors often hits before reaching the target navigation set failure.
6. The problem of opposites
Appropriate and opposite overall colors can easily create a lasting memory in the minds of visitors. At the same time, they are also the most basic request for a website. They are an important way for a website to reflect the corporate image through design. Therefore, we must pay attention to them. In the previous content, I will introduce how to maintain the opposition of corporate website style and send you off! Affordable and opposing the overall color very easily in the browsing in the brain resulting in a continuation of the memory, but also on a site the most basic request, is the site through the design response corporate image as an important way, therefore, must be paid attention to in front of the content, I will introduce how to maintenance of enterprise website the style of antagonism, welcome to browse!
7. The problem of speed
Some people say that page download speed is the first element of a good website. This is not too much. Let's analyze it: individually, people visit the website to obtain some necessary information. Under the condition of relatively slow network speed at present, it should be carefully designed for the time of thrifty visitors. The speed of page download is the crux factor for the website to retain visitors. In the practical task, my understanding is that if a page cannot be opened for 7-10 seconds, individual people will have no patience. If you can't keep each page at a fast download speed, you should at least ensure that the home page is as fast as possible. The design of some of our enterprise sites is a failure from the perspective of speed. We are impatient to see the picture with a red cross at the end - the image link download fails and can only be refreshed, which will take some time. Test the download speed of my website, especially if there are many pictures on the home page of your website, of course, pay attention to eliminating the cache of the browser in my computer. In addition, there are many factors that affect the speed of the website. In addition to the skills, it is the main image. So again, we must ensure the degree of image use! Some people say: page download speed is a good site for the first factor. This is not over, we analyse: individual, people browsing the web to obtain some necessary information, in the present network speed very slow condition, more should be to save visitors time carefully design. Page download speed is the key factor to keep visitors to web sites, practice task, my understanding is: if 7 - 10 seconds can not open a webpage, others would have no patience. If you can not let each page sustain faster download speeds, should at least ensure home speed as soon as possible. While we part of enterprises site design from the speed down to see is failure, patiently wait time to see the last row of red fork pictures -- the image link to download fail, only the refresh, and wait for a period of time. Test my website download speed, especially if your web site home page picture control many things, of course pay attention to eliminate my computer browser cache. In addition, there are many factors influencing the website speed, which in addition to the skill, is the main picture, so once again must guarantee the use of picture! This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
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