Functional requirements of five common enterprise websites
Source: Shangpin China |
Type: website encyclopedia |
Time: October 29, 2012
Five common enterprises Website production Functional requirements of: Five kinds of common enterprise web design functional requirements:
First: Construction of product (service) query display website First : the product ( service ) query display type website construction
The core purpose of the product (service) query display website is to promote products (services), which is the "display box" of enterprises' products. Using the multimedia technology of the network, database storage and query technology, 3D display technology, together with effective pictures and text descriptions, the company's products (services) are fully displayed to new and old customers, so that customers can understand the company's products in an all-round way. Compared with product printed materials, websites can create a more intuitive atmosphere and appeal of products, which can urge businesses and consumers to purchase products, thus promoting enterprise sales. Product ( service ) query showcase sites core purpose is to promote products ( services ), is the enterprise product " show frame ". Using the network multimedia technology, database query technology, 3D display technology, effective combination of pictures and text description, the enterprise's products ( service ) the full show to the new and old customers, so that customers can complete understanding of the company products. Products and printing information is compared, website can create more intuitive atmosphere and product appeal, to businesses and consumers on product purchase desire, so as to promote enterprise sales.
Second: Brand publicity website design Second : branding website design
Brand publicity websites emphasize creative design, but they are different from general graphic advertising design. The website uses multimedia interaction technology, dynamic web page technology, and advertising design to give full play to the enterprise brand on the Internet. This type of website focuses on displaying corporate CI, spreading brand culture and improving brand awareness. For enterprises with many product brands, independent websites of each brand can be established separately to unify marketing strategies and website publicity. Brand promotion website lays great emphasis on the creative design, but is different from the general graphic design of advertisement. The website uses the multimedia interactive technology, dynamic webpage technology, advertising design, corporate brand in the Internet played most incisive. This type of website highlights enterprise CI, disseminate brand culture, enhance brand awareness. For many brand products of the enterprises, and can be set up for each brand independent web site, so that the marketing strategy and web site to promote unity.
Third: Construction of enterprise foreign-related business service website Third: foreign business services site construction
Foreign related business services of enterprises can provide remote, timely and accurate services for various foreign-related work of enterprises through the Internet, which is the core goal of this type of website. This website can realize channel distribution, end customer sales, partner management, online procurement, real-time online service, logistics management, after-sales service management, etc. It will further optimize the existing service system of the enterprise, realize the effective management of the company on branches, dealers, after-sales service providers, consumers, and accelerate the information flow, capital flow The operation efficiency of logistics can reduce the operating costs of enterprises, create additional benefits for enterprises and reduce the operating costs of enterprises. Foreign business services through the Internet for enterprises of various foreign work, to provide remote, timely and accurate services, is the site core target. This website can realize the distribution channel, terminal sales, partner management, online procurement, online services, logistics management, service management, customer service, it will further optimize the existing service system, to achieve the company branch, agency, after sale service providers, consumers and the effective management of enterprises, to accelerate the flow of information, capital flow, logistics operation efficiency, reduce the operating costs of enterprises, for enterprises to create additional revenue, reduce the operation cost of the enterprise.
Fourth: construction of online shopping websites focusing on sales of goods Fourth: goods sales based online shopping website
What is an online shopping website focusing on selling goods? Generally speaking, it is to buy and sell goods online, and the object of purchase can be enterprises (B2B) or consumers (B2C). In order to ensure the success of procurement, such websites need to have basic system functions such as product management, order management, order management, product recommendation, payment management, charge management, delivery management, member management, etc. Complex goods sales and online shopping websites also need to establish integral management system, VIP management system, customer service exchange management system, commodity sales analysis system and data import and export system dealing with internal purchase, sales and inventory (MIS, ERP). This type of website can open up new marketing channels and expand the market. At the same time, it can contact the most direct consumers and obtain first-hand product market feedback, which is conducive to market decision-making. What is product sales based online shopping website? Popular to say, is the realization of online buying and selling of goods, buy the object can be enterprise ( B2B ), can also be a consumer ( B2C ). In order to ensure the procurement success, the site needs to have the product management, order management, order management, product recommendation, payment management, charge management, shipping management, membership management and other basic functions. Complex product sales, online shopping website also need to establish the integral management system, VIP management system, customer service management system, sales analysis system and internal Invoicing ( MIS, ERP ) dealing with the import and export of data system. This type of website can open up new marketing channels, and expand the market, and can also contact the most direct to consumers, obtain first-hand products market feedback, in favor of market decision.
Fifth: Construction of enterprise portal comprehensive information website Fifth: the enterprise portal information website
The construction of enterprise portal comprehensive information website is the integration of all types of enterprise websites. It is a window for enterprises to face new and old customers, industry people and the whole society. It is one of the most common forms at present. This kind of website will access the daily foreign-related work of the enterprise, including marketing, technical support, after-sales service, material procurement, social public relations processing, etc. This kind of website covers many types of work, a large amount of information, a wide audience, and information updates need to be completed by multiple departments. The enterprise comprehensive portal information website is conducive to the comprehensive understanding of the enterprise by the society, but it is not conducive to highlighting the specific work needs and showing the key points. Enterprise portal information website construction is all type of enterprise website integrated, enterprises are facing the new and old customers, the industry and the entire society's window, is currently one of the most popular forms. The site will be in the daily work of foreign-related online, including marketing, technical support, after sale service, material procurement, public relations and other. The website covers the work of many types, a large amount of information, access group wide, information updating need many departments jointly completed. Enterprise information portal is helpful for a society to the enterprise comprehensive understanding, but is not conducive to highlight specific job requirements, also does not favor the show focus. This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
