How to promote news websites
Source: Shangpin China |
Type: website encyclopedia |
Time: June 24, 2014
As we all know, online news media is an emerging news media based on the Internet platform. Theoretically, every news website can cover the world, but the key to success is Website Design And promotion. Therefore, the ultimate goal of network promotion is to catch as many readers as possible, and whoever has more readers will be the bottom. Local news websites should pay more attention to network promotion. The magnanimity of information is not only the advantage of online media, but also the fatal weakness of local news websites when facing numerous portal websites. It is precisely because of the magnanimity of network information that the information of a local news website is easy to annihilate on the Internet. Therefore, without strong promotion means, any website on the Internet is just "unknown". 1、 CIS planning and advertising promotion For a mature news website, the overall promotion of the website should be carried out under a complete CIS system. CIS is commonly translated into "corporate identity system" in China. It should be an organization or institution identity Because not only enterprises need CIS, but also social institutions and media organizations need CIS overall planning. CIS planning is mainly divided into three parts: MI - concept identification, VI - visual identification and BI - behavior identification. The purpose of online media CIS planning is to show the public a distinctive, stable and modern new media image, so as to leave a lasting impression on netizens. Cis planning should be based on the full investigation of the internal and external environment of network media, fully reflect the characteristics of the website itself, and avoid flashy n numbers. MI is the soul of CIS planning, so MI education for all website staff is the primary work of CIS planning, and BI is the focus of CIS planning, because action is the most persuasive factor, the social behavior of a website is its most authentic image display, and active website promotion activities play an extraordinary role in building the image of a website. VI is a colorful and effective means in CIS planning, of which logo is a part. Many domestic CIS planners only do VI. It is because it is the easiest to see. A good VI design can give the website a beautiful appearance. Because in the Internet age, attention determines the influence of the website CIS planning should be an essential work. Another simplest way to promote news websites is to advertise naked people. Especially advertising on powerful traditional media is a very effective way because they have a large readership Among them, there is no lack of overlap with the online arched reader group, and there is also the advantage of attracting non online media audiences. The mapping point is to invest money in Dae. Advertising on powerful online media is easily accepted by online media audiences. The effect is also quite good. The amount of money invested is also less than that in traditional media. The disadvantage is that pure online advertising is often ignored by netizens. The attraction of advertising is the key to advertising policy making. There is also a way to save money for online advertising. Many large portal websites have used pay per click advertising for personal websites and small websites. It is the most cost-effective way to pay advertising to advertising websites according to the actual click of advertising. The advantage is that it will attract many personal websites and small websites to actively promote for you in various occasions. 2、 Forum promotion and event planning In addition to its free and convenient features, the forum promotion is also targeted and suitable for specific groups of people. Because the current forum and other interactive platforms have quite specialized columns. Each column has a relatively fixed professional user group, and there are many netizens who only visit the forum on the network, They regard the forum as the first information to meditate. As long as relevant information is published in the column, there will be interested readers. Another advantage of forum promotion is effective transmission, fast speed and wide range. This is the latest development of traditional oral communication chess in the Internet age. There are many enthusiastic reposters on the forum who are willing to post all kinds of valuable information everywhere, forming a geometric growth communication chain. The content selected for the forum promotion should be the exclusive news of the website. When you have important exclusive news, you can post a post on the forum, which may make a nationwide sensation. For example, Lin'an News Network is a local news website, which is doing "Search and Rescue of Lost Donkeys in Qingliangfeng" The traffic and influence of the former website are not large. But it is through the forum promotion that it has attracted the national One Donkey League organization to Qingliangfeng to participate in the search and rescue work. At the same time, the links of relevant news papers and special dishes have been posted everywhere by enthusiastic netizens, and all places have called for manuscripts. The expansion of Lin'an News Network's flow started from that news report. The only promotion work that a news website can do every day is forum promotion. Content editors will make great contributions to the promotion of the whole website by forming the good habit of posting one post every day. Such an extremely effective free promotion platform, if not fully utilized, will be a great waste of network resources. At the same time, it is a common practice for a new website to hold various website promotion activities The interactivity and participation of online media determine the effectiveness of website promotion activities. Internet users are a group eager to communicate. This is why BBS. BLOC and QQ are so popular. Therefore, websites should encourage their own netizens to become active groups, not just loyal readers like traditional media. Meitianyao Newspaper never writes a single word. An active netizen group is the reason for creating a website's influence appeal. It is also a reflection of the strength of the website, The activities planned by the website have a very effective effect on the promotion of a website. The purpose of planning and holding various website promotion activities is to create the attraction of the website, gather popularity, build the appeal and authority of powerful media, and is a comprehensive display of the website image. Each website promotion activity has a clear main purpose, so the target of the promotion activity must have a clear pertinence. What kind of effect the activity needs to achieve must also be planned in advance. To achieve the expected effect through the activity link designed by the center, it means that a website promotion activity is unrealistic in all aspects, and will lose its significance because of unclear appeals. Website promotion activities can be roughly divided into three categories. The first category is to attract specific groups of netizens. For example, literature contests attract literature lovers. Tourism adventure activities attract a large number of "donkey friends". Such activity news websites must be supported by relevant content platforms. The purpose of the activities is to form a relatively determined audience. The second type of website promotion activities are activities aimed at showing the image and strength of institutions, mainly aimed at enterprises and institutions in specific industries. The purpose is to make these institutions familiar with, understand, and identify with the website, establish the image of strong media on the website, and show the potential business value and price hatred of the website, such as some industry reviews (points), online exhibitions Industry promotion, professional forum Website construction outsourcing And so on. The third type is website promotion activities to win the political and social status of the website. These activities are often political, cultural and public welfare activities. The activities are aimed at social management or social elites, aiming to establish the authority of the website, enhance the website's ability to resist political risks and friendly social environment, Create the right to speak. For example, the website based advanced people's propaganda activities, social public welfare activities of love assistance, and political hot spots propaganda activities. 3、 Search citation promotion Search leads are familiar to most people. If so many people go online, they may not go to the portal news channel, but first pay attention to the recent hot events on Baidu Fengyun List, and then directly go to Baidu News to search. News from general websites, if they want to be included in Baidu News, can be published on Baidu "News Seed Station". Baidu "News Seed Station" is a saying in the industry. In fact, it is the main target of Baidu News Search. The websites that can be searched in Baidu News are very different from those in Baidu Web search. Many parts of Baidu web search are automatically crawled by spiders. Baidu's "news seed station" is completely manual intervention. Only when the standard of Baidu's news seed station is met, can Baidu's news search spiders capture it. In addition, Baidu News searches the web page with a very high frequency of crawling. Some new articles published by news seed stations will be included in Baidu News within five seconds. The high frequency of crawling is also a guarantee for the timeliness of news. So, how can it be included in search engines? First of all, news websites must technically optimize their search engines so that major search engines can collect information about finding their own websites. However, it should be noted that reasonable optimization of major search engines is allowed, and some malicious optimization methods are often hated by authoritative search engines, and then blocked such websites. The second is the registration engine. There are many online searches, such as Yahoo, Sogou, Google, and Searcher. Their function is to group many websites together so that visitors can query them. Therefore, to let others know your website, you should find a way to let them include your website. Finally, we should actively apply for joining the search alliances and theme promotion alliances of major search engines. All major search engines often pay attention to forming strategic alliances with some influential news websites, and the detection rate of website information of strategic alliance members in search engines is also higher. This will bring all-round traffic growth to websites, while the traffic from search engines will bring about effective dissemination of information. Because netizens want to find useful or interesting news information through search engines. Therefore, the promotion of news websites must actively apply to join the major search leagues and theme push I "leagues. Many search engines often conduct manual intervention on the detection rate of members of higher level strategic alliances in their own search engines to improve their detection rate. Therefore, it is necessary to systematically carry out systematic public relations actions against major search guides, maintain full and friendly relations with them, avoid sanctions on search engines due to various contradictions, conclude alliance treaties at different levels according to the importance of each search guide, and make full use of search guide resources to conduct website SEO website optimization extension.
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