Necessary for excellent industry website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 23, 2012
Industry websites are the backbone of the Internet world. Large and small industry websites support and prosper the development of the Internet, and directly affect the rise and fall of the Internet to a large extent! Because of this, the industry Website construction The level is particularly important. It is like an iceberg, floating on the water is the most focused area of the iceberg, reflecting the overall level of the industry website operators; It is the internal skill that lies at the bottom of the water, which absolutely supports the shape and scale of the entire iceberg. It is also a daily research topic for industry website operators. Industry is the mainstay of Internet web site in the world, greatly small industry web site support and prosperity the development of the Internet, and to a large extent of the Internet with the direct influence on the decline. Accordingly, industry website construction level are especially important, it is like an iceberg, float on water is the most focus areas of the iceberg, reflect the industry overall level website operators; In the bottom of the sink is in the internal organs, absolutely support the whole of the iceberg form and scale, but industry daily website operators of research. The construction of industry website is a project focusing on macro ideological guidance and micro pastoral intensive cultivation, mainly through the following five aspects. Industry website construction is an exquisite macro thinking guidelines, micro intensive cultivation idyllic engineering, mainly through the following five aspects launches. 1、 Constructing thought The process of website construction is overall construction SEO The embodiment of thought must be guided by rules! The website of the whole construction process is thought to reflect, there will be rules guide! Website positioning determines the macro thinking of the website. (Website brand positioning, website industry positioning, website user positioning) Website localization decision website macro ideas. (website brand positioning, website localization, web users industry positioning) The profit model of the website determines the website building model. (Is membership system adopted? Is flow system adopted? Is channel mode adopted?) Website profit model to determine the building mode. (whether to adopt the membership? Whether to adopt flow system? Whether to adopt channel mode?) Website resources determine the size of the website. (Capital flow reserve, people flow reserve, logistics reserve, business flow reserve) Web resources to determine the size. (capital reserve, stream of reserves, logistics reserves, distribution reserves) The website audience determines the website workflow. (audience type, characteristics, behavioral characteristics) Website audiences to determine the working process. (audience types, characteristics, behavior characteristics) Website business determines the focus of website content. (Business scope, business channel, business strategy) Your business to determine the key content. (business scope, business channel, business strategy) 2、 Many parties are involved Website construction is an important cornerstone of website brand construction. Website construction is a systematic project, which requires multiple participation. General participants include: website planners, website designers, website software engineers, website editors, etc. Large website construction requires indirect participation of senior executives such as chief sales supervisor, marketing director, and even general manager of the company. Website construction is the cornerstone of the brand construction site, website construction is a system engineering, it needs many parties are involved, general participants including: web site planner, web designers, web software engineer, website editing, large website construction, director of sales, need more marketing director, and even company general manager and senior indirectly involved. Here we will focus on the roles and responsibilities of all participants, as well as the operation mechanism of the website project. (Premise: the specific participants are determined according to the analysis of the website's "construction idea".) In this we focuses on the role of the parties involved in personnel and responsibilities, and web project operation mechanism. (premise: participation in the specific personnel according to the website "construct thought" analysis to circumstances.) Roles and responsibilities of participants The participants of the action and responsibility Website Planners - Some people say that website planners are actually called system analysts in software engineering, which shows that website planners play an important role in the construction of the overall website platform. We often hear some complaints about why project requirements always change, and why projects have to be reworked even after they are finished? If we have a professional website planner, this risk will be effectively avoided; Professional website planners fully integrate website positioning, website market resources, website customer behavior characteristics, website development technology and other contents, and come up with a detailed and comprehensive overall planning plan for discussion and analysis by project team members. It integrates the entire website project into a planning plan, The difficulty and focus of the project will be solved through this scheme. Because it will detail every paragraph of text, every punctuation mark, every field, and every layout requirement in every column, so that programmers, designers, project managers, and company executives can clearly understand the prototype of the website; Then, the probability of success of the website project will be very high, and the team members will be able to carry out their duties and tasks with confidence, so that they can be really busy without chaos, and the probability of success will be naturally high; Please remember that next time you do large-scale website development, you must arrange a full-time website planner. Web site planner--some people say the web site planner in fact in software engineering system inside called analyst, visible website planners in the whole website platform of the construction of the important position. We often hear some MaiYuanSheng, why project needs to change always changes, why project is finished have to rework? So if we have a professional website planners, this risk will be effectively avoid; Professional website planners is positioning website market resources web site customer behavior characteristics such as web development technology content of fully integrated consideration, and take out detailed overall planning and comprehensive plan book, for project team members discuss analysis, it will be the site project engineering fusion as an a planning scheme, the difficulties of the project and focus all through this scheme to solve. Because it will detail to each column of each paragraph of text, every punctuation, every field, each layout requirements, which programmers, designers, the project manager, the top company can clearly understand the prototype of web site; So, the website project the probability of success will be very high, and the team members can also have answers to their responsibilities, and achieved the MangErBuLuan, success probability natural high; Please remember that the next time do large web development, be sure to arrange a full-time website planners. Website designer - Website designer is responsible for the planning and packaging of the VI image of the whole website. It can be said that the first impression of the customer on the website depends on him or her. The quality of the interface of large websites actually reflects the overall strength of the website, rather than a simple interface. Nowadays, many websites use website designers as website planning+website design, while some simply regard website designers as web design. In fact, from a professional perspective, both statements and practices are unscientific, but they also reflect the dilemma of domestic website designers. A first-class website designer should be a combination of thought+technology+art. He/she can fully understand the company's goal and business philosophy of the revision, and more fully understand the website planner's idea of planning the website. On this basis, he/she skillfully uses web page production technology and language, reasonably positions the VI color of the website, and correctly distributes the website content, Keep the theme and continuity of the website page, so that customers can be quickly attracted and easily visited when they open the page. With the transformation of people engaged in large-scale website designers from the past technology to today's plane, three-dimensional and advertising planning, more and more people will come, which will bring more excellent design ideas and more diversified forms of expression. Web designer-web designer responsible for the entire web site VI image planning, packing work, can say, customer first impression and on the web will depend on the stand or fall of his (her), large web interface of good degree, actually reflected the web site overall strength, not a interface so simple. Today many web sites have the web designer as a web site planning + website designed to use, some people put web designer simple think is a web page design, actually from professional perspective, two kinds of views and practices are not science, but also reflect the domestic web site designers of embarrassing position. The first-class web designer should be thought + + fusion of art technology body, its can fully understand a company's revision of the target and the business concept, more fully understand the thinking of the web site planner planning, on this basis, the use of its ripe tried web production technology and language, reasonable positioning website VI colour, the distribution right web content, and keep the theme of the web page and continuity, make customer open the site, which is fast attract, and easily access. With large web designers in the people from the previous technology transformation, to today's plane, 3 d, advertising planning and transformation of the crowd is more and more, will bring more excellent design ideas, the more diverse forms of expression. Website software engineers - we know that the strategic significance of software engineers now is to effectively control the website information resources we have through procedures and deliver them to the final customers in an appropriate way conducive to the company's business and website operation. The most important work is to establish a database, analyze the website development process, establish a development language environment Enter program development. However, training or promoting excellent website programmers is the focus of our work. Excellent programmers play a more creative role, because software engineers can translate our ideas into reality, and more importantly, they can solve the scalability, ease of use, guidance, and control problems of our website in ways we can't imagine Analytical questions. Web site software engineer--we know, now software engineer its strategic significance is, will we have website information resources through the procedures for effective control, and the appropriate for business and website business style to deliver to final customers, one of the main work is to establish database, the analysis of site development flow, the language environment, develop into program development. But training or give excellent website programmers is the focus of our work, good programmers it as more of is a creative role, as software engineers can will our thoughts into reality, more can we can't imagine's realization, solve our problems, the website usability problems, scalability problems, controlling, leading analytical problem. Website editor - having an excellent website editor is very important to the marketing of your website. Excellent website editors interpret the functions and services of the website through effective language descriptions, so that your customers can quickly understand the website services and functions, and play a key role in improving the humanization and convenience of the website; The vitality of the website lies in its content. The informative or advisory columns dominated by website editors are important channels to maintain the vitality of the website and the key force to reflect the professionalism of the website. The most successful representative is the "Pacific Computer Information Network". Website editor-have a good website editor, it to your site's marketing sex is very important. Excellent website editor through effective language describe interpretation the functionality of the site, the website service, make your customer to quickly understand web service and function, and to improve the human and convenience web site to play a key role; And the website's vitality is in content, which website editor of the leading information consultative sex or columns, is an important channel to maintain website vitality, it is to reflect the website of professional key power, the most successful representative, when is the "the Pacific computer information network". Sales Director - The sales director plays an important role in the early demand analysis of the website project. We need to provide sales services for the operation of profitable websites. The website is a tool, and business is the essence. Therefore, the sales director should pass on the customer information to the development team, and more importantly, the customer permission requirements arising from sales should be provided to the development team, In order to develop a member authority control that conforms to the company's reputation, the specific approach is to collect and sort out the information about the website platform fed back by customers, and the game rules of the company's sales, etc., all of which are passed on to the development team. Sales director--sales director in the early stages of the project site needs analysis will play an important role in our business profitability website all need for marketing services, the web site is a tool, business is of the essence, therefore, director of sales should put customer information to the development team, more should put for sales and customer demand for access from the development team, to work out the meet company and member of the international access control, and the specific approach is the relevant web site will customer feedback of the platform of information collection, the company sales rules of the game... And so on, all passed to the development team. Marketing director - the marketing director and the marketing department will pay attention to the changes of the website platform, the number of visits, customer registration, customer distribution, and customer behavior characteristics every day, How to mine these information resources of the website and how to turn these information into market decision-making information is a headache for the marketing director. At this time, the marketing director should take the initiative to put forward his own needs, and actively participate in the development of website information analysis and website promotion module. It is the marketing department that will benefit directly. Director of marketing, director of marketing and market-are part of the daily website platform will pay attention to the change of traffic, customer the registration, customer distribution, customer behavior characteristic... ., how will these information resource mining site, how to put this information into market decision information, director of marketing is headache problem, at this time, director of market should be more their own initiative needs, and actively participate in website information analysis and website promotion modules of the development, benefit directly after all the or market department. Deputy general manager level senior managers - from the strategic level, they should pay attention to the strategic objectives of the project, the development cycle of the project, the human and material costs... etc., regularly collect feedback from the project manager, and timely solve key problems in the project. It is critical to the success of the project and the smooth implementation of the next strategic plan. Deputy chief level-from the level of high-level strategic, should care about the project, the strategic target, the project development cycle, cost of manpower and material costs... And so on, project manager for regular feedback, to solve the key problems in project, to the success of the project, the smooth implement strategic plan for the next step is critical. Operation mechanism of website construction project Website construction project operation mechanism Project team responsibility system - in order to achieve the website platform construction task, we need to work hard from all sides. The effective way to integrate these resources is to establish a project team responsibility system. The project team spans all major departments of the company and is deployed by the project manager! The project team responsibility system for realizing website platform construction-task that requires joint efforts of the whole of these resources effectively way is established through the project team to operate the responsibility system, the project team across the company each big department, project manager, unified deployment! Project planning mechanism - effective and reasonable planning is the basis for the success of the project. There are too many resources. The project manager should divide the whole project into N sub projects according to the process of the whole process of the project, make a detailed time schedule, and submit it to the project team for discussion and determination. Once determined, it shall be strictly implemented, and it shall be ensured that the planned process is checked regularly to see whether it is consistent with the actual process. Once risks are found, they shall be corrected immediately to ensure that the project process is carried out according to the original plan. The project plan mechanisms-effective and reasonable plan is the success of the project basis, and too many resources, project manager should according to project the whole process of the process, the whole project is divided into N's project, and make a detailed the time frame, and to discuss the project team, sure. Once determined, the strict execution, and ensure regular inspection planning process and the actual process whether conform to, once found that risk, shall be immediately correct, in order to guarantee the project process according to plan. Project communication mechanism - good and effective communication is the guarantee for the success of the project. If it involves the cooperation of multiple parts, we should establish a good communication mechanism. First, divide each project into several stages and generate communication according to the task objectives of a single stage; Second: each responsible person is the communication point, realizing an effective parallel communication mechanism for multiple people; Third: For problems that cannot be weighed, the project manager shall coordinate uniformly and hand over the decision power to the project manager; Fourth, carry out simple and repeated local exchanges to avoid falling into the strange circle of meetings and improve efficiency. Project communication mechanisms-good and effective communication is the guarantee the success of the project, if involves more parts of the cooperation, we should establish good communication mechanism more, the first: each project is divided into several stages, according to the single stage task goal produce communication; The second: each person is communication points to realize effective communication mechanism more than parallel; Third: can't weigh the question, project manager, unified coordination, the decision-making power to a project manager; Fourth, simple and many times for local exchange and avoid the meeting circles, improve efficiency. Project evaluation mechanism: under the organization of the project manager, the main members of each project team come up with relevant evaluation indicators and submit them to the project manager for confirmation. When establishing the evaluation mechanism, attention should be paid to the fact that the required standards may be met. If the standard formulation exceeds the resources (time, manpower and material resources), the standard is unreasonable; If the standard is too low, it is too hasty. Unless it has not been done before, the standard can be lowered properly. If there is some experience, it cannot be lowered; In addition, it is necessary to compare the achievement of project implementation results with the standards and give rewards and punishments. Please note that they must be given. Specific measures include soft measures (such as holidays) and hard measures (such as fines). Project evaluation mechanism--under the organization of project manager, the project team the following main members take out relevant evaluation index, and to a project manager confirmed. Establish the evaluation mechanism should be paid attention to, must standards may reach, if standard formulating more than resources (time, manpower and material resources), standard is not reasonable; If the standard is too low, it is too hasty, unless ever did, the standard can be appropriately low, if a certain experience in basis, not lower; In addition, the need to achieve the project implementation results and standard in comparison, give rewards and punishments measures, please note, must give, and the concrete measures displays in: soft measures (for example: have a holiday) and plant measures (for example: penalty money). This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
