[Beijing website production] Analysis of four effective external chain construction methods
Source: Shangpin China |
Type: website encyclopedia |
Time: October 29, 2011
Analysis of the four most effective methods for building the external chain
I believe that webmaster friends know that the importance of the external chain for website weight and ranking. If the website has a rich external chain, it can not only easily improve the weight and ranking of the website, but also greatly increase the number of websites included by search engines. Now that we know the importance of external chain construction, the next step is to know how to do external chain construction. I will share with you four efficient external chain construction methods based on my own experience, hoping to help you. ( Beijing website production )
1、 Friendly Links
There is no doubt that the friendship link is the best way to link besides the purchase link (of course, excluding the black chain and other crooked links). When making friendship links, we should also pay attention to some methods and techniques, so that friendship links can play its due role. First of all, we should know the purpose of exchange of friendship links: 1. improve PR; 2. Improve keyword ranking, which is also the main purpose; 3. To improve the weight of the website, the next step can be carried out only when the purpose of exchanging friendship links is clear. When exchanging friendship links, we should first investigate the basic situation of the other party's website, including its overall quality, website opening speed, website pr value, website collection, website snapshot, and website keyword ranking. After clarifying these basic information, we should also pay attention to the following points: 1. Do not exchange links with websites that have been K or punished, except for those whose websites have recovered their weight after being K; 2. Do not exchange links with websites suspected of cheating; 3. Check whether the website of the other party cheats on friendship links, such as adding nofollow tags to the links; 4. Check whether the pr value of the other party is true. If it is false, do not change it; 5. If there are more than 30 exported links on the other party's website, don't exchange them. No matter how high his weight is, you won't get much of them in the end. Finally, we should remember that when we exchange friendship links, we should not easily remove the links we exchange. Although we exchange website links, we communicate friendship, exchange our hearts, and let the links last for the sake of cooperation and friendship.
2、 Blog outer chain
For the new website, it is difficult to obtain high-quality external links, especially to find friendship links. Because the website weight is low, no one is willing to exchange links with the website just launched. After the launch of the new website, we don't need to be eager to exchange links with others, do more external links, and improve the weight of our website first. Among many ways to do the outer chain, blog is an excellent way to do the outer chain. When making the blog outer chain, the first thing to do is to select the blog platform first. Personally, I think Google wants to like Alibaba blog and Netease blog, while Baidu likes Sina blog and Baidu blog more, so it is better to use different blog platforms for different search engines. The following points should be paid attention to when doing the blog external chain: (1) It is better to use the keywords of the website to register the blog name, so it is easy for the administrator of the blog platform to think that you are advertising, and then close your blog account. (2) Blogs need to be maintained. It is a long-term process for blogs to become an external chain, not a short-term effect. The early blog needs a month to a month and a half of training process. The content of articles published in this period cannot be advertising articles, nor can they be linked. It is better to be popular articles in the same industry. (3) Blogs should focus on quality rather than quantity. Your blog should be within your ability. Don't just seek more. It is impossible to cope with more, which will inevitably lead to the decline of blog quality. (4) It should be noted that the "friendship link" of some blogs is useless. Be sure to observe whether the friendship links of the blog are still effective. After the test, it is found that the friendship links of mainstream blogs such as Baidu Space, Hexun Blog, Sohu Blog are ineffective, so there is no need to waste time in this regard. However, the friendship links of Alibaba Blog, Blog Bus, Sina Blog still work. (5) Every time you update your blog, don't update too many posts, just one or two posts, and don't update more than ten posts at a time. This will not only be very tiring, but also attract the attention of search engines. It is a good way to add external links to the website with blogs. If used properly, the website will be promoted "well".
3、 Outside the forum chain
If we want to do the forum outer chain, we should first have the forum resources to do the outer chain. If webmasters are patient enough, they can collect them by themselves. There are many ways to collect them. I won't repeat them here. I believe that webmasters' friends should have their own ways to do this. If they feel troublesome, they can buy these resources on Taobao. After collecting these forums, we will screen them. After all, not every forum is a good forum, and not all forums are so easy to do. Many webmasters do not know how to make the forum chain to have a better effect. Some people think it is a signature, some say it is a theme article, and some say it is a blog. In fact, no matter what method is used, there is not much difference between them. As long as they are included, they can bring anti chain to the website. Pay attention to the following points when making the forum external chain: 1. It is better to create an article by yourself, with a number of about 400 words; 2. If it is impossible to be original, then the reply is also a good choice. However, the reply should also have content, not just a "top" or "good" reply, but also pay attention to that it is best to reply before being included by the search engine; 3. Make full use of the forum sign in function. Some forums now have the sign in function. When we sign in, we write a short message and then add a link to our website; No matter the signature or the content of the article, the anchor text is the key. It would be better if you took the plain text link.
4、 External chain of question and answer platform
I believe that webmasters will not miss the excellent way of question and answer platform when they are doing the outer chain. Taking myself as an example, I will do at least 20 external links on these Q&A platforms every day. When doing this kind of external chain, remember not to covet too much. If you have too much, you will be blocked. If you have too much, it will directly affect the weight and ranking of the website, and even the risk of being K. When I first started, I didn't notice this and suffered a lot. It took me nearly two months to restore the website. When doing the Q&A outer chain, the first thing to do is to select a platform. I usually use Baidu Knows, SosoQ and Tianya Q&A. After selecting the platform, we should also pay attention to the technical things. (1) The newly registered new account can't answer or ask questions with links, so the first thing we need to do is to maintain the account first, and then send links after the account has a certain level. (2) The questions and answers in the question and answer chain should be relevant and not too few words. (3) The number of links posted on Baidu Q&A platform must be appropriate, and the content of answers should be closely related to the theme, so as to win Baidu's favor with complete answers. (4) In general, no link is allowed in the body of a question, whether it is a question or an answer, but we can post the link in the reference material. If you can't even put the reference material, you can leave the link in this way, such as ihucc.com 。 When making the external chain of the question and answer platform, we need to grasp the details of all aspects, and do it slowly. Don't be too eager for success. It's important to know that you can't eat hot tofu in a hurry. ( High end website construction )
The above is the best method among the many methods I use to do the outer chain. Of course, what kind of external chain is the best way is actually a matter of opinion. However, the way to bring weight and ranking to the website is a good way. Finally, it should be emphasized that the construction of the outer chain is a continuous process, and it is impractical to fish for three days and dry the net for two days.
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