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Indicator of user's response to E-mail

Source: Shangpin China | Type: website encyclopedia | Date: September 5, 2012
Beijing Website Design The company pursues products in China: the final result of the licensed e-mail strategy will be shown through economic effect, and the economic effect evaluation indicators mainly include conversion rate, direct income and other indicators.

1. Conversion rate

The concept of transformation is very broad, including the transformation of general network audience into potential users, potential users into enterprise formal users, etc. In the process of implementing the licensing e-mail policy, enterprises generally use targeted e-mail delivery, that is, they send e-mail to target users through more accurate customer positioning, and treat the recipients of e-mail as potential users. Therefore, marketing personnel should study more about the transformation of potential users into formal users of enterprises, that is, through the promotion of e-mail, potential users can be transformed into formal users. The accuracy of customer positioning, whether products and services are attractive, and the quality of marketing services are all affected

The main factors affecting the conversion rate. The calculation formula of conversion rate is

Conversion rate=(total number of users increased due to the licensed e-mail policy/total number of e-mail messages opened) x 100%

2. Direct income

Direct income is often the most acceptable evaluation index of licensing e-mail strategy, including business income, profit, etc. The ultimate goal of enterprise investment in network marketing is to make profits and obtain direct income. However, unilateral use of direct income to evaluate the effect of licensing e-mail strategy is not comprehensive and will mislead the marketing work of enterprises. There are many factors that affect direct income. Customer positioning, whether products and services are attractive, price competitive advantage, transaction convenience, business operation ability of enterprises, etc. will directly or indirectly affect the level of direct income of online marketing enterprises. At the same time, the revenue cycle of the licensed e-mail strategy is not completely consistent with that of the enterprise. Therefore, direct income can only be used as an important indicator of the evaluation of enterprise licensing e-mail strategy, but not the only basis for the evaluation of e-mail marketing effect.

Because the evaluation index system of licensing e-mail strategy effect is not perfect, and it is difficult to obtain some quantitative indicators, enterprises can consider combining qualitative and quantitative methods to conduct a comprehensive evaluation of licensing e-mail strategy effect.

In practice, not all license e-mail policies are effective. Due to differences in enterprise resources, industry characteristics, business methods and other factors, some enterprises may fail to achieve the desired results in their licensing e-mail strategies. After the licensing e-mail policy has been implemented for a period of time, if all the indicators are unsatisfactory and it is difficult to change the situation in a short period of time, then the licensing e-mail policy is unsuccessful. It should be summarized and analyzed according to the actual situation to find out the cause of failure, so that the licensing e-mail policy can be improved or abandoned. The licensing e-mail strategy of Bijing is not omnipotent, and there is no special effect method to make the licensing e-mail strategy play a magical effect. The licensing e-mail strategy is a real marketing activity, and only on the premise of certain basic conditions, can the ideal effect be achieved by operating every aspect in a professional way.
This article was published on Marketing website construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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