How to plan the construction of marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Time: November 7, 2013
Faster access speed and stable website operation.
Faster access speed, stable website operation.
The stability and access speed of the website are always the first factors to be considered for the survival of the website. Improving the stability of a website mainly depends on the performance of the website server, so it is very important to choose a good server. According to the target group of the website, determine the location of the website server. Considering the actual network situation in China, you can consider multiple route access, independent IP and other basic configurations. The stability and speed of access site is always the factor of website of surviving the first consideration. To improve the stability of the site, the performance depends mainly on the web server, so choose a good server, very important. According to the website of the target group, to determine the position of LV web server to the actual network situation of domestic, can consider multi access, independent IP basic configuration.
With a good server, we need to consider the technical details of the website. Try not to use large format animation or. All websites are decorative, and it is best to use CSS background positioning technology. Gather several small pieces on one piece. Use the background position of css to realize the display by coordinates. Html files and css style files maximize code simplicity, and css is best packaged in a separate file. Javascript script files should also be packaged in a file to reduce the number of dns queries and improve the speed of the website. If conditions permit, it is better to realize the static generation of the whole site. Although this is not very helpful for website optimization, it is very helpful for improving website access speed and reducing server pressure. Have a good server, the technical level to consider is the site of the details of. Try not to use large format animation or. All site decoration, best can use CSS positioning technology. Will be more than one small concentrated in a. According to the coordinate display using CSS background-position. The maximum HTML files and CSS style file level implementation code is simple, and the best CSS is packaged in a single file. The JavaScript script file is best encapsulated in a file, thereby reducing the DNS query times, increase the speed of your site. If there are conditions, static generation the best station, the site optimization although help is not great, but to improve website access speed, reduce the pressure of the server is a great help.
Reasonable website structure and distinctive website theme.
Rational website structure, distinctive website theme.
Website structure is a relatively broad topic. In my opinion, reasonable Marketing website construction The structure should follow several basic elements. The website structure in a relatively wide range of topics. In my opinion, marketing type website construction reasonable structure should follow a few basic elements.
The first is clear and consistent website navigation. The home page is not a navigation mode, and the inner page is another mode. Thus, the navigation of the whole website is disorderly. And it is better to use the most basic text link mode for navigation instead of using, flash, javascript and other methods. Site navigation first clear, unified constant. The home page is not a page navigation mode, and other modes. So the whole site navigation of the be. And the navigation way is best to use the most basic text link, and don't use, flash, JavaScript and other means to achieve.
Second, perfect and rich content links each other. Ensure that every page of the website has a link to the destination, and can return to other pages at any time when browsing the content. It is better to unify the linking methods, such as relative path method and absolute path method. Content linking second perfect, rich. Ensure the site every page to link, and at a time when browsing content, ready to return to the other page. The best way to unify and links, such as: the relative path, absolute path.
The third website has distinct levels, including index page, list page and content page. Third sites at all levels of hierarchy, index page, list page, content pages.
The distinctive website theme refers to what kind of content the website presents to the search engine. To put it simply, the website tells the search engine and what we do. This theme is just like an article. A good article should have a distinct theme. Everything should be done. If the theme is confused, the website will lose its theme. There is no advantage without a prominent theme. In fact, the theme of the website is the keywords that need to be optimized. Too many keywords will not bring about ideal results. Website construction The title and content of each page should be organized around the website theme. The title content of each page of the website is different, but the central idea is always to focus on the theme of the whole site. The distinctive theme of the site, refers to the website and search engine to show what kind of content, say simply, is to tell the search engine and web site, what we are. Just like the theme of an article, a good article should have a clear theme, anything, do anything, the theme of confusion, will cause the website lost the theme. No prominent theme will not bring any advantage. In fact, the theme of the website is to optimize the keywords, keywords too much, did not bring ideal effect. Each page of the website construction of the title, content should be around the site theme to organize. The site each page title content is not the same, but the central idea is always to carry out around the ZhengZhan theme.
Rich, highly relevant and original website content. Rich, high correlation, the original web content.
The soul of a website is always content. Whether the content of the website is rich, relevant and unique. These are very important for website operation. Good content should highlight the theme of the website. The content of the enterprise website should have prominent advantages, product advantages and service advantages. Be good at catching potential eyeballs. The website content should be updated continuously. The soul of the website is always content. The content of the website is rich, the correlation is high, the content is only one or two without. The website operation, very important. Good content to highlight the theme of the site. The enterprise website content should be outstanding advantage, product advantage, service advantage. It is necessary to seize the latent eyeball. Continue to update website content.
Complete service system and perfect marketing function.
The complete service system, perfect marketing function.
A website is a tool to provide services for visitors. A complete service system is required to solve visitors' questions and problems in a timely manner. The service processes before, during and after sales should be improved. The website must also have a communication tool or channel for both parties. For example, the traditional contact information should be complete, the function of instant communication should be available, and the statistical analysis of website visits should also be essential. The website is to provide service for the visitor's tools. Need to have complete service system, can solve the visitor questions and problems. The pre-sale, sale, after sale service process to improve the. The website also must have the tools or the channel of communication between the two sides. Like the traditional contact must be complete, instant communication function with statistical analysis is also essential, should visit the website.
Try to improve the link popularity.
Efforts to improve the link popularity.
Link popularity refers to the total number of foreign links on the website. At present, the basic feature of the Internet is the link between networks. Search engines must also track and index these external links, which is an important reference for search engines to understand the value of websites. Linking is like a website opening a window to the world, so that visitors and search engines can find your website in different places, which is very important. But also pay attention to linked objects. Not all links are beneficial. Those who are close to others will get worse. Link widely degrees, refers to the total number of external links on the site. At present the Internet characteristics, is the network and the network link. The search engine must also be on the external link tracking index value, is an important reference to the site search engine. Like the links site open a window to the world, let visitors and search engines to find your site in different places, it is very important. But we should also pay attention to a linked object, not all links are favorable. The so-called he, howl.
Sincere attitude and honest operation.
Sincere attitude, honest business.
Sincerity is the best weapon to impress others, and honesty is the most powerful guarantee for second cooperation with others. A good website, a valuable and sustainable profitable website, is to let visitors feel your sincerity and honesty. Sincerity is the best weapon to impress others, honest with others is the most powerful safeguard for the two cooperation. Do website, value, sustainable profitable website, is to let visitors feel your sincerity, feel your honesty.
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