How to make keywords rank stably
Source: Shangpin China |
Type: website encyclopedia |
Time: March 9, 2014
Website construction company Shangpin China: When we say that the ranking of website keywords is stable, we do not mean that your keywords will always be stable in this ranking, but that during the period when your website keyword ranking is stable, your keyword ranking may continue to rise or fall, but there are reasons for the rise or decline of keywords, For example, your website better meets the needs of users, which leads to your ranking rising, or your keyword competition becomes increasingly fierce, which leads to your ranking falling. This is a normal phenomenon in the stable period of website keyword ranking. As for the stable period of keyword ranking, we mean that there will be no ups and downs in keyword ranking, Unless we do something that violates the rules of the search engine and causes the ranking of our website to plummet, the other reason is that our website keyword ranking will not decline. This is the meaning of the stable period of website keyword ranking. How to maintain the stable website ranking?
1. Extended keywords
When we use the webmaster tool to test our website, we will have the explanation of weight. Of course, the higher the weight of our website is, the better. The webmaster tool measures the weight of a website by Baidu's estimated traffic, that is, your website needs more traffic if it wants to get a higher weight. And a qualified SEO website optimization The website traffic portal he optimized is not the traffic introduced by the keyword ranking set at the initial stage of the website, but the traffic brought by the continuous expansion of more keywords in the later stage, that is, the best way for the website to obtain traffic is not through the home page ranking, but through the expansion of keyword ranking on the inner page. The best way for us to obtain extended keywords in the later stage is to add a large number of extended keywords through friendship links or friendship links on the inner page, as well as website content titles or content tags. Of course, if an inner page wants to obtain rankings, it must have very high quality content and meet the needs of some users before ranking.
2. Traffic import
Generally, when a website's keyword ranking enters the home page, it has almost entered the stable period of website ranking. Of course, if you are doing SEO, your goal must not be limited to the home page, but the first position. As I said before, the stable period of website ranking does not mean that the website's keyword ranking will always be stable here, There will also be some keyword ranking ups and downs, and at this time we need to take some traffic import measures to get a better ranking, that is to say, increase some users to come to your website and browse your website through Baidu search, Many people adopt the method of importing traffic for their websites through QQ mutual aid groups or tools at this time, but I personally do not recommend using this method. Although Baidu Spider cannot detect this cheating behavior now, this method will make their websites dependent. If one day you don't brush traffic for your website, Then your keyword ranking may fall. Therefore, the best way to import traffic is to naturally promote fixed traffic.
3. Natural Links
When our website keyword ranking enters a stable period, the purpose of our next release of the external chain is not only to import weights for our website, but also to attract more traffic. What kind of external chain has the best effect? There is no doubt that this must be a natural link and a social link. It is believed that many people like to place Baidu sharing and other plug-ins inside their websites when they are building websites. One is to increase Baidu's collection of their websites, and the other is to meet the needs of users to see wonderful content sharing. Natural links are links to your website generated after users share. For example, after users see wonderful content on your website, they share it to the QQ space. Your user QQ must include many other users related to the user industry. Other users come to your website through the links of your sharing users. This is a natural link, The drainage effect of natural links is very considerable.
4. Small movements
It can be said that after the website is included by Baidu, it is not recommended to make major changes to the website, especially when the website keyword ranking enters the home page, because the website will be demoted by Baidu if there is any carelessness. Therefore, after the website ranking enters the home page, we need to make some minor modifications to make the website better meet the user experience. However, Before modification, we must cultivate the website's credit rating. Only after the website has a certain credit rating can we make some minor internal or external modifications without being demoted by Baidu. If I have introduced the website's credit rating in the previous article, students who want to learn can read it carefully. If your website has no credit rating, then your website may face being demoted by Baidu if you modify a title or keyword. The big change I mentioned refers to the internal revision of the website, or the sharp increase and decrease of the links outside the website. When this happens, your website will be demoted.
5. User requirements
It can be said that I have mentioned user needs in many articles, but many people still easily misunderstand the meaning of user needs. User needs do not mean that you solve user needs from the perspective of optimization, but that you optimize your website from the perspective of users. For example, I once built a website in the decoration industry, and now this website still ranks first, Users in the decoration industry must have a large number of picture needs, and I have updated a large number of high-definition pictures in the content of the website. If users want to decorate their own houses, they can't just decorate one room. Therefore, I update all of them with sets of pictures, and users need to know the most popular decoration styles, that is, the need for timeliness, I also solved the problem well in the content of the website, and most of the users in the decoration industry need the content of small house decoration, so I update most of the content of small houses every day, but users must want to know the price of the decoration effect after they see the decoration effect picture, so I increased the price below each set of decoration effect picture, If your own website can meet the needs of users like mine in the decoration industry, how can Baidu not give you a ranking? I hope you can really know what user needs are after reading my case.
Summary of Shangpin China, a marketing website construction company: website optimization is doomed to be a lonely and long journey, just like entrepreneurship, but the biggest winner is often the one who can persist to the end, so is website optimization. As long as we can update the content for our website every day and persist in it for a long time, Baidu will surely give you a ranking.
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