Is Alexa's global website ranking useful? Can you measure the value of a website?
Source: Shangpin China |
Type: website encyclopedia |
Time: March 10th, 2014
Recently, I found that several novice webmasters asked me to help them submit alexa information. I was surprised at that time. I thought it was not easy to submit this information. Of course, I thought it was normal for someone else to be a novice. What makes me even more surprised is why so many people still pay attention to this thing. Does it really mean so much to our website? I have a try attitude Website construction The above gives a paid link to submit the information service of alexa website. Because my website is designed as a logo, many users usually come from the webmaster group; I found that recently I can sell at least one such service every day. Of course, it is very simple to submit information in this way, as long as there is a little user English. I found that what I need to help is not only the grassroots individual webmaster, but also the company website that has done a very good job. What I hear most is that in order to cooperate with others and gain publicity, and which platform to go to for authentication, this thing is needed, and after hearing that the information submitted is favorable for ranking.
At this time, I was thinking that there are still so many people paying attention to the things I have almost forgotten. Then I calmed down and analyzed why so many people pay attention to this alexa. I asked myself, is alexa important or useful? I believe that maybe everyone wants to know the answer to this question, and I will share with you about the Alexa global website ranking based on the information I have.
1. Can alexa rankings measure the value of a website?
I mentioned this in a statement under a third-party query tool, saying that ranking beyond 50000 is of no reference value. In fact, through my verification, I think this tip is very instructive. We all know that a website with only a few hundred IP addresses a day cannot rank in the top tens of thousands, let alone thousands. But among many small and medium-sized websites, it seems that we can't measure the traffic of a website by this; In addition to the website I mainly work on, I also made several small websites. As a result, I found that my website alexa, which has not been managed for a long time, ranked among the top 200000 in the world, and the traffic of this website is less than 200 per day, but the tool estimates that the traffic is tens of thousands per day, which is obviously inaccurate; So I don't think there is much reference value for some small and medium-sized websites. However, in many cases, as mentioned above, people still value this thing, just as they still value Google's weight, although Google's search share in China is less than 5%.
2. Alexa really helps
As we all know, this gadget is actually a website owned by the global Internet giant Amazon, because its authority is also determined by its backer. Although foreign Internet companies are not developing well in the domestic market for various reasons, you may remember that whether the Amazon website directory is included or not has a significant impact on the Google weight of the website, and alexa is also the same company's product with this directory, so you must pay attention to it.
Even if a company like Google has withdrawn from the Chinese market, people still seem to pay special attention to this thing. As mentioned earlier, sometimes when talking about cooperation or certification, we must see this thing. For example, some websites write business plans when financing, and the contents of the business plan include this part of the content; Another indicator such as 360 official website certification and chinaz website ranking is alexa ranking.
3. Should you deliberately focus on alexa?
As I said earlier, for small and medium-sized websites, this ranking does not reflect anything, but it also said that many people still pay attention to it, so that some authoritative certification needs to refer to this data. Therefore, we can't say that we don't want such a thing at all, just like the Google PR value. Although it has no practical significance now, people still value it. If your website drops from 5 to 0, you will certainly be unhappy. But many of our grassroots webmasters value these things, not because of some "high-end" needs such as cooperation with others and writing business plans as mentioned above, but simply because they think this thing is beneficial to SEO. In fact, I think it certainly doesn't matter. Everyone knows that Chinese Internet companies are relatively exclusive. Do you think they will quote data from foreign websites for reference? Therefore, in fact, many people pay attention to the wrong direction. I even found that some people rent multiple servers to brush the alexa of their websites in order to do a good job in SEO of their websites, which I think is too much and unnecessary.
4. Are there any tips to improve alexa ranking?
The answer is very positive. There must be skills to improve the ranking. The most powerful skill is to increase the traffic of the website. Of course, it is useless for grass-roots websites, because we can't seem to have much control over whether to increase the traffic or not. Based on my experience, the simplest and most feasible improvement skill is to install the alexa plug-in on the browser. Of course, users can also try to install it. There are plug-ins of this tool in various mainstream browsers on the Internet, Because this ranking depends to a large extent on the number of visits to websites with plug-ins and the proportion of plug-ins installed in the visited clients. According to my own experience, as long as the website traffic is OK, it is not difficult to enter the top 200 thousand.
In fact, both alexa and Google PR values belong to "foreign data", that is, data released by foreign Internet companies. With the localization of China's overall Internet environment, foreign Internet companies withdraw from the domestic market, and these data are actually not of practical use, but most people may still attach importance to it because of habit problems, so we can pay attention to it, But let nature take its course!
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