The growth process of search engines through the ages
Source: Shangpin China |
Type: website encyclopedia |
Time: March 12, 2014
Website construction company Shangpin China: Search engine plays an irreplaceable role in the Internet. Almost all application scenarios originate from search at the earliest - no matter what you need, you need to search first before turning to games, shopping, videos and other scenarios. It can be said that search is like the air of the Internet, ubiquitous and indispensable. But in the same commercialized field of the Internet, search engines also experienced a series of confrontation, competition, cooperation and following, which made more progress and changes in technology. This search map has also been enriched.
Several Milestones of Search Engine
Twenty four years ago, a student from McGill University and several classmates created Archie, which is regarded as the first Internet search engine in the world. This search engine is a tool to help users find files in thousands of FTP servers all over the world (there was no http application at that time).
After experiencing the development of several search engines of the same type, Yahoo was born in 1994. And under the leadership of Yang Zhiyuan, Yahoo has made amazing achievements in the search of the World Wide Web, which has had a profound impact on many aspects of the search engine later. Because of this, the name of Yahoo runs through the history of search engine development.
In 1998, Google was founded, and the two founders foreshadowed their dream of "Google" by the name of Google. Two years later, Yahoo gave up Inktomi in 2000 and supported its native search results through Brin and Page's services. So far, Google has finally been able to enter the giant's embedded interface and become a large enterprise growing with Yahoo.
At the same time, China's Baidu was also established on January 1, 2000. After China has experienced the secondary importance of search engines embedded in portal websites, search engines have finally become independent and become one of the most important portals of the Internet. Google and Baidu have officially moved forward towards real search engine enterprises, and both have gone out of their own distinctive paths.
Two paths of Google search and Baidu search
Google, an American multinational technology enterprise, is committed to Internet search, cloud computing, advertising technology and other fields, developing and providing a large number of Internet based products and services. Baidu (Nasdaq for short: BIDU) is the world's largest Chinese search engine. It was founded by Li Yanhong and Xu Yong in Beijing Zhongguancun in January 2000, and is committed to providing people with a "simple and reliable" way to access information.
At present, Google's market share in the United States is about 67% (data in 2013), and Baidu's market share in China is about 67.2% (data in 2013). The proportion of the two in their respective countries of origin is very close, and they are in a monopoly position.
Baidu - Human Fast:
Baidu Search was initially similar to Google in its development path, but it made a series of changes with its understanding of the Chinese people in the construction of marketing websites, as well as its use habits and humanistic exploration. For example, we are familiar with Baidu Knows, Baidu Encyclopedia, and so on. In addition, Baidu now has "light applications": search and intelligent distribution without downloading. "Intimate search" and "middle page": start from the industry, intelligently judge the vertical industry through search requests, and push content, products and services to users. Humanization oriented, fast and convenient, a series of navigation guidance, let users turn input and search into more direct clicks, these are the quick path of humanity.
Google - geek of technology:
At the beginning of its development, Google Search has taken the technical response time as the starting point, and has a very strong American thinking. From the optimization of the earliest search results, the optimization of the search time, to the later intelligent reminders after entering text in the search bar, to the display width of the search box, each change is to make users reach a technical mechanism in use, and then not affect their own experience. A case circulated on the Internet: Marissa Mayer, a "woman man", realized her disillusionment after many adjustments to the control of Google's home page words. Since then, there has been an iron gate on the home page. 28! This is the maximum number of words on the homepage that Brin and Larry Page can tolerate, and this is the geek path of technology that Google pursues.
Image search
Image search means that the user can search other image resources similar to this image on the Internet by uploading the image or entering the image address, and can also find information related to this image. In June 2010, the image search function (Google Search by Image) was incorporated into Google Image Search, while Baidu Image, which has the same function, was launched at the end of 2010.
Catch up with each other and follow the technological innovation
Of course, for two Internet enterprises that are both technology-based, although they have different development paths, they will still follow each other in some technologies and make micro innovation, which supports the expansion of their own market and the development of search technology.
Middle page and knowledge map
Baidu proposed the middle page plan in 2011, that is, the middle business, a state between the search engine and the traditional industry to provide services to others. Last year, Qunar was successfully channeled through the middle page and listed in the United States, proving the success of Baidu's strategy.
Google's knowledge map was released in 2012, which aims to better understand the information users search and summarize the content related to search topics. The project starts with catering O2O to guide these enterprises to better search traffic.
Provide better guidance for these enterprise flows.
Know and ask and answer
In June 2005, Baidu knew about the release, and gradually became the most influential question and answer functional platform with the largest number of users in China. In 2007 and 2010, Google launched Tianya Q&A and Google Q&A respectively, together with Sina Love Q&A and Tencent Search Q&A, forming another pole of the search industry Q&A industry.
Instant and ready to use search
In September 2013, Google and Baidu launched instant and ready to use search at almost the same time. Among them, Google's even search is mainly to form dynamic pages according to the recorded response time after the user clicks the search bar after the setting is completed, so as to reduce the response time; Baidu's search and use is to match the web applications recommended by cooperation through keywords, complete the search request as quickly as possible, and reduce the response time.
Light application and in application search
In August 2013, Baidu World Congress officially launched the "light application", which searches and distributes intelligently through search to solve the problem of user demand and developer docking. In November of the same year, Google's search in app was launched. After searching for keywords, it was associated with the Android market, making recommendations for relevant light applications to increase practicality.
What is the next innovation of search engines?
From "geek of technology" to "quick of human nature", Baidu and Google both compete fiercely and learn from each other. So, what will the future search engine be like?
Innovation of personalized search: In the days after 80s and 90s when the Internet gradually dominated, personalization has become an inevitable topic, and personalized search engines are also innovations that the two giants need to consider. Imagine that when you search for a TV play, search engines will take the initiative to sort the video websites you often browse by the length of browsing, Find out the page where they own the TV play, and click directly to watch it.
Another scenario is that you enter the phone charge query, and then the system matches the mobile operator you use the most, and then enters the sub interface to automatically fill in your account information, directly completing the cost query of your personal phone number. Personalized and customized mechanism search.
Multimedia search innovation: When you search for a "Geyou video", Geyou's news text materials, latest stills, video materials, microblog account, WeChat, etc. appear. From the single media search to the multimedia display, we can meet the requirements in an all-round way, and get the maximum enhancement in the degree of multimedia.
There are more intelligent, personalized and customized search functions that we hope to achieve in five years, and they can be combined with wearable devices. At that time, we may just move our fingers and say that our "Google Glasses" and "Baidu Glasses" can quickly guide us to achieve the desired results, and can quickly show to people around us, so that we can search quickly and respond quickly, Share quickly and truly live without the Internet (because the Internet has become daily).
As the article said at the beginning, search engines play an irreplaceable role in the Internet. Especially today, when the Internet is king, the importance of search engines is even more prominent. Here, I hope that Baidu and Google, the two search giants, can lead us into a more convenient and better search world in more different fields with the original technology's determination to change the world, and decorate a brighter future for the search map.
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