How should the webmaster do the diagnostic analysis of the website?
Today, I will tell you how to diagnose and analyze our website as a webmaster and seo.
First, let's start from a web page.
The first point is that we should first analyze whether the website strategy is correct, that is, whether the title of your website is correct. As a SEO, you should first determine whether your title is reasonable. The quality of a title can directly affect the success of the website. The first is whether you choose the target keywords correctly. It is very important here. If your strategy is wrong, then your overall direction is wrong. This is very important. If your keyword competition is very large, it is recommended that you dig some long tail keywords. This keyword competition is relatively small, which can also bring very objective traffic to your website. We must remember the idea of Long Tail.
The second point is whether the website directory is optimized and reasonable. When talking about this directory, first I want to tell you about the user's browsing habits. In China, we usually browse from left to right and from top to bottom. The same search engine is also designed according to people's browsing habits, such as the directory on the website, The weight decreases from top to bottom. The first thing we give users is our directory. Similarly, for search engines, we give weight from top to bottom and from left to right. So when doing long tail keywords, we can put these long tail keywords in our directory. In this way, you can have a good weight, and the ranking of keywords will be greatly improved. This method has a high advantage for ranking. Generally, the recommended number of directories is less than 8. If there are more, the weight will be shared, which is not conducive to your keyword ranking.
The third point is the same layout of the website, which is the same as our browsing habits just now. There are recommendations on the home page. Of course, you can recommend your brand products, which is conducive to users' browsing. It is generally the same as the directory, from top to bottom, from left to right, there are seven or eight, not too many. That is to sort the important keywords. This is conducive to the ranking of search engine keywords.
Next, let's talk about the analysis of the whole website.
The first point is from the URL path. Generally, domain names are with WWW and without WWW. Do you make 301 orientation with and without www? If you are using both, it is generally believed that there are two stations with and without www, one is the primary domain name and the other is the secondary domain name. So the content of your two sites bound to the same space is the same, then the search engine will scatter your weight at this time, which is not conducive to your website ranking. At this time, we need to select a domain name, make 301 redirects to the other domain name, and transfer to this domain name.
The second point is that if your website program generates dynamic urls, if your website is a new website, you need to do this pseudo static at this time. Why do you do such a thing? Because the path of dynamic page generation is very long, this time increases the difficulty of crawling Baidu spider or Google spider, thus increasing the threshold of website inclusion. The shorter the Url is, the better. This is what Baidu Sousu said in its guide. This benefit is conducive to the inclusion of search engines. It is also an improvement of user experience. Therefore, it is suggested that you should do what is pseudo static. Of course, it can be changed if the number of new stations is small.
Third, if you are a forum or an interactive website, there is a URL standardization on the URL at this time. I won't repeat this concept. If you don't understand it, you can enter "URL standardization" in Baidu, which has a very detailed explanation. This is to let the search engine gather the weight to the page you want, not to the second page. This is good for your keyword ranking.
Well, I'll stop here about the url. Next, I'll tell you about the queries included in the website.
(1) You need "site: your domain name". Many times we will encounter a very confusing problem, which is dead links. If you want to know exactly whether your website has dead links, you can query through the website log. You can pay attention to the 404 code. At this time, you can create a 404 page for this 404 page. This will help rank your website keywords and give spiders a friendly explanation. At the same time, users or spiders will return a 404 code when they find an error in your page. At the same time, we need to create a robbots to block these dead links.
(2) There are no repetitive titles. If your titles are all repetitive and the same, you need to modify them.
(3) Another is that when we are building some product stations or enterprise stations, we will find that 90% of the products are included in the first directory. Why is the second directory not included? At this time, you need to migrate some of the products in the first directory to the second directory.
Next, let's talk about Baidu related domains. In Baidu domain, let's talk about your domain name. Generally, we will analyze the links on the top ten pages of the website. If there are links on the top ten pages that do not exist, then it means that your external chain was included at the beginning, and then deleted later, which means that your external chain is of low quality, You need to improve the quality of the external chain. We can also diagnose whether the external chain is very single. If so, you need to find some new platforms to increase the source of your external chain. Another point is that you can diagnose whether your website has a high correlation with the external chain, and also check whether your external chain source weight is relatively high. It is generally to find websites with high relevance weight.
Then there is the query of page errors. We need to divide the elements of the page. Generally, our website can't be a single text, right? This is very ugly. The website usually has pictures, and some more beautiful ones have flash. So our pictures have a great impact on the search engine in terms of loading speed, We all know that search engines can't recognize images. It can't be recognized. How can it give you weight? Yeah. Of course, you should check whether the alt attribute is added to the image just mentioned, but you should not use the keyword for the image, which is likely to cause cheating suspicion. Search engines will think that you are over optimized, and your station may be lost by K. If you want your website images to display faster, it is recommended that you compress your images before uploading them to your space, which is conducive to the inclusion of search engines.
Well, I'll stop here today and summarize for you. The first is to start with the title, then whether the directory on the home page of the website is reasonable, then to the layout of the website content, then to the optimization of the website path, then to the pseudo static of the dynamic path, and then to the included queries and whether there are dead links. Then there is Baidu related domain, which generally analyzes the first ten pages. Then we will talk about the page elements, which are used incorrectly. It is mainly about the loading speed of images and flash. It is not recommended to stack keywords in alt.
The above is the main content of today's lecture. There will be more things to share with you in the future. I will share them here today.
