On the construction of beijing website

Search engine is one of the important channels for users to visit websites, and websites are the bridge between users and enterprises. Both search engines and users must pay attention to user experience. Only by meeting the needs of users can website capabilities show more value, that is, to bring transformation and improvement to the image of enterprises. To do a good job in user experience, first of all, we must do a good job in targeted website structure and consider the reading and visiting behavior of users. The better the website structure is, the more it can attract users to relevant pages, and then achieve the original goal of the website in the world. So, what kind of website construction is conducive to the user experience? On this issue, the author also talks about his own personal experience over the years, hoping to discuss with you and grow together

　　1。 Easy to understand A good website construction should first be easy to understand, especially in navigation design, many times, the audience of the website is ordinary, and the information retrieved is not professional. Over specialized terms are rarely understood by a wide range of users. If they are used for main navigation, it is difficult to attract them. Therefore, if they can be discussed in an easy to understand way, their appeal will be stronger, prompting users to go further. They are really aimed at mass users, not "professionals". In the design of website structure, ordinary users need to be considered. What kind of words can be used to entice users to take the most important action, rather than thinking that this profession is "professional", which needs to rely on data

　　2。 Good convenience Beijing website construction It must also be reflected in convenience, that is, to improve the effectiveness of users' information retrieval. We take website navigation as an example. How can users find the information they need most quickly by using navigation? This must also be a problem that many website designers often consider. Individuals often do SEO work in hospitals and have a deep understanding of hospital website construction. Let's talk about the navigation in the construction of medical websites, and how to improve and facilitate them.

For the hospital website, the audience is very clear, that is, what patients really care about is to understand the causes, symptoms, injuries, treatment, nursing, etc. Therefore, this should be subdivided in the main navigation design and displayed reasonably, so that patients looking for symptoms or treatment can quickly and directly enter the relevant page. This navigation structure is really convenient. Of course, the design of website navigation in other industries must be the same, so that the tree structure can be subdivided to meet the final needs of users. More temptations Many times, users' needs cannot benefit webmasters. The important reason is the lack of necessary temptation or more temptation Why do you say so? Let's start with the structure of the hospital website. We should all know that one of the methods of hospital marketing is sports planning. Sports planning is certainly online and offline cooperation, but online must grasp the website, and the website must show corresponding actions. For most hospital websites, only the home page often pops up. In terms of pop-up windows, users have stopped eating this set of peddling. When the user's landing page is other pages, there is no corresponding entrance to sports, that is, there is no other attractive website navigation. It is necessary to start from the needs of users and reasonably lure them, Of course, the attraction is that conversion rate individuals have collected some good website navigation modes. Do you think the following structure is appropriate? Abstract: The goal of the website is to meet the needs of users.

Therefore, in the process of website construction and operation, we must deeply understand the needs of users and adjust the website structure, especially the navigation structure. We should grasp the reasonable temptation. Of course, it is important to control the user's reading action, and speak through data. At present, there are corresponding data acquisition and analysis tools for depth control. Comparison: Baidu statistical heat map, CNZZ heat map, etc.