What to pay attention to when making enterprise websites

　　 First, clarify the purpose of website production.

According to the different development and publicity requirements of each enterprise, website production should first clarify the purpose of building a website, establishing a brand or selling products. Corresponding to different website forms, the contents of display websites and marketing websites are also different. If the focus is brand building, then you can choose display websites for website construction. Different website types have different functions and different prices. Therefore, the purpose of making clear the website is to build the website and select the basis for the subsequent sections. The marketing website will improve the reading rate and conversion rate of the website and bring more benefits to the enterprise.

　　 2、 Understand the Internet market policy.

At present, the Internet market is relatively developed, but different industries still have different policies in the Internet market. Before website production, it is necessary to understand the market development and demand of the industry, so as to lay a good foundation for the planning of enterprise website establishment. In the process of understanding the market, it may not be particularly comprehensive. It is preliminarily understood that after the website is completed and started to use, the enterprise only needs to modify and adjust the market policy, and it will get twice the result with half the effort.

　　 3、 Clarify the competitive advantages of enterprises and companies in the same industry.

In the art of war, knowing oneself and the enemy is invincible. For example, in the battlefield, if an enterprise wants to achieve better development, it needs to know not only its own enterprise, but also the same industry, and clearly know its advantages over its competitors, whether it is price, product, innovation, brand, etc., And find a place that can attract customers more than competitors. Naturally, every enterprise has its own development characteristics. In the process of understanding competition and revenue, enterprises should also learn the advantages or good marketing strategies of competitors. It is a good point for website production to understand the usage rate of websites in the same industry and the content that customers focus on clicking.

　　 Fourth, the website production structure is clear.

Whether it is a display website or a marketing website, do not design the website page to be full in order to show all the products, enterprise development and brands of the enterprise to users. A clear website will bring users a better user experience, and it will be clean and tidy, with clear structure expression, so that users can grasp the key points. The introduction of website code will also reduce the burden of websites, enable search engines to crawl and collect more websites, and increase the traffic and utilization of websites.