What should be paid attention to in website design of tourist attractions

By careful comparison, it can be found that different scenic spots have different publicity priorities. For example, the scenic spot websites in ethnic minority areas focus on the local customs and geographical features of ethnic minorities, while the amusement park style scenic spots focus on the stimulus projects in the scenic spots. Scenic site construction In addition to the function of publicity, it is also a good platform for communicating with tourists. What problems should be paid attention to in the design of the scenic spot website?

　　 1. The form of the homepage is very complicated.

Many scenic spot websites are designed blindly for the sake of beauty and atmosphere, and use a large number of pictures and flash videos to promote scenic spots. No one denies that such websites are really attractive. Animation makes the website more lively, increases the visual effect, and better reflects the characteristics of the scenic spot. However, using these methods will increase the burden on the server. For search engines, flash is difficult to capture, which will make recording difficult. For users, it takes a long time to wait for the website to load before they can view it. In order to open a web page, the viewer endures for 8 seconds. If this time is exceeded, he will leave. Therefore, a scenic spot website must be tourist centric, and page loading speed is a key factor for the success of a scenic spot website. The main way to maintain the page speed of a scenic spot is to make the web page simple, only arrange important information on the home page, try to avoid using a large number of pictures, and avoid other multimedia files.

　　 2. Pay attention to increasing the interaction between the website and tourists, so as to enhance the stickiness between the website and tourists.

The scenic spot website is not only the publicity and display platform of the scenic spot, but also the interactive function between the website and tourists in the process of website design. In the embodiment of scenic spot websites, it is common to set online consultation functions on the websites. When visiting the website, visitors can answer their own questions through online consultation on the online website. On the other hand, the website can formulate standard answers to tourists' common questions and publicize them on the website. At the end of the tour, you can also set up an interaction to collect tourists' opinions, so that the scenic spot can get tourists' opinions and suggestions, and reform the deficiencies of the scenic spot. Finally, the online interaction of the website can also increase the evaluation and experience of the scenic spot, and the vivid evaluation of tourists will attract more tourists to experience. After all, the perfect publicity on the official website is not as good as personal experience, which makes people more eager to play. In this way, the interactive function of the scenic spot website design not only collects valuable suggestions from many customers, but also increases the stickiness with tourists, making the scenic spot and website more dynamic and attractive.

　　 3. Pay attention to enriching the information needed by tourists.

There are many scenic spot website designs that only provide ticket booking and scenic spot introduction, but do not involve transportation, local accommodation, local snacks, entertainment facilities, tourism and shopping. The website content is somewhat thin. Generally speaking, among the six elements of tourism, shopping, entertainment, diet, housing and transportation, the scenic spot is the ultimate goal of tourists. As tourists, they not only want to know the scenic spots of the destination through the website, but also want to know the shopping, accommodation, transportation and other related services around the scenic spots.

　 4. The website has poor interactivity.

Most scenic spot websites have no introduction or customer evaluation module, so tourists cannot know their true feelings after visiting the scenic spot. As a tourist, what he wants to see on the website is other tourists' comments on the scenic spots and their experiences. In this way, tourists can only passively accept the information provided by the scenic spot website, and cannot interact with each other. This problem may become a bottleneck restricting the development of websites.

Based on the above information, we can see that the website design of the scenic spot should focus on keeping pace with the times and paying attention to the deep needs of tourists, so that it is possible to create a popular website.