How to Taobao Passenger Transport Business E-commerce Website
Source: Shangpin China |
Type: website encyclopedia |
Date: March 16th, 2012
Beijing website construction The company Shangpin China: today we mainly share with you Website production Three aspects, the first is to take the initiative to find Taobao customers; The second aspect is to improve the popularity and activity of the store; The third aspect is the daily maintenance of Taobao customers. First, take the initiative to find Taobao customers There are many kinds of methods. I will introduce three convenient and commonly used methods: ① The Alliance community sends recruitment posts and large-scale activity posts to increase the exposure of the store and deepen the impression of the store in the hearts of Taoists. You can also take a look at the active users in the experience exchange of Taobao customers when you are free. It is likely that you will find the big webmaster you need there. PS: When posting, the title must be creative. First of all, let Taoke be interested in your post, and then he will click in to see your content. The post should show as many useful data as possible, such as the commission, transaction and conversion rate of the store. ② Find a large rebate network, and then find the contact information through the rebate network to form a cooperative relationship with the large rebate network. This is the method learned from other businesses before, but it is very practical. Let's share the good method. Search on Google with related: "website", and then contact them through the contact information and friendship links left in the rebate network, and let them help us promote. ③ SEO search. Now more and more Taobao customers are doing SEO promotion, so we regard ourselves as customers, find these well done websites through Baidu and Google search, and then contact the webmaster. Second, improve the popularity and activity of the store This is mainly to participate in activities on Taobao Alliance and show up more, which can not only bring huge traffic to stores, but also make more Taobao customers remember you and promote you. Activities such as comprehensive channels, beauty channels, high-quality shopkeepers, crazy shopping, etc. Now the resources of the integrated channel are generally for joint activities, so we can plan a more creative marketing plan together and then go to win the resources. I usually book resources one month in advance, because I often encountered the problem of booking resources in the past, and there is no longer any. Third, the daily maintenance of Taobao customers This is very important. I believe that every store has a small number of big Taoists, and most of the small Taoists who contribute 1-10 orders every month, how to maintain them and let them maintain a positive and close relationship with us on the basis of satisfying our commission and transformation. 1. First of all, we have set up a VIP program with 15% - 16% high commission for Taoists. This program is not hidden, but also to indirectly encourage those moderate Taoists to join this program and give them higher promotion commissions. This plan must be reviewed, and the review should be highly demanding and strict. For example, we can apply only when there are more than 30 monthly promotions. We will review them regularly every month. If there are less than 40 monthly promotions, we will clean them up. When applying, if the standard is not met, we will ask him to apply for other plans. It is necessary to ensure that the VIP plan is really of high standard, especially for rewarding Taoists. PS: Taoists who have reached their goals but are still in your other low commission plans should take the initiative to contact them and ask them to apply for a high commission plan, which is more conducive to making a good impression on Taoists and promoting your products. 2. Secondly, regularly go to the backoffice of the Alliance to collect the transaction details of one month or two months, and finally, according to the promotion details, go to contact the great Taoists who have been promoted. The best way to make friends with them is to make friends with them, often contact them and ask about their situation, or where we need to cooperate. During the monthly store event, contact them, provide materials, and then let them cooperate with us to promote. In this way, they will get more commission if they promote more during the event. Occasionally, Taoke will be rewarded every 2 or 3 months to encourage them. The specific scope of reward can be set according to the promotion of Taoke. 3. Finally, those small Taoists who want to promote your family but only have 1 or 2 orders a month should not abandon them. They are like long tail keywords, playing an important and irreplaceable role. There are 6 groups of Taoists in our family. Most of them are small Taoists. During the big event, I will also put the materials into the group share in advance. If they need other sizes or have other needs, I will try my best to help them. Occasionally, I also went to the webmaster group to learn about the promotion methods of Taobaoke, and sorted them into documents, which were uploaded to the group for sharing, so that interested Taobaoke can download and learn. Help them grow together. Well, the main thing I want to share with you is this. In fact, I still have a lot to learn about Taoke. I hope you can give me more advice and share the same content. 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