How to fully understand users' ideas in website construction?

　　 Website construction It is the main focus of most companies. Aesthetics requires designers to create and unify the form and content of the website, combining themes and patterns. A successful idea can inject core and atmosphere into the website. In this article, we will take a look at how to inject good creativity into the website.

1. Creativity comes from life

At present, most websites on the Internet are quite neat. Although these websites will not be hated by users, they will not be loved by users. These legitimate websites show that the company dare not break the tradition. Only some creativity can bring good user experience to users. Creativity is the process of creative thinking, which reflects the ability to observe and feel life. It can be said that creativity originates from life and is closely related to life. Pay close attention to life, analyze the quality of life design, sensitively grasp the relationship and role of various life phenomena in life, metaphor various metaphors in life, so as to stimulate the creativity of design.

　　 2. Overall creative thinking path

We need to understand and follow the way of thinking of enterprises to build a perfect website that can meet the needs of enterprises. Follow the design idea of the enterprise and find the position of creative elements. Then look for subtle changes on this point, show the personality of the design website, and bring visual highlights to customers visiting the page. Layout is also a creative issue, but it is simpler and more regular than the whole creative website. According to the experience of website designers, only the unified form and content of the page can express the aesthetic feeling, otherwise the page looks disorderly and loses coordination. In addition, the page should not be too rigid, not only hard copy, but also have your own ideas and creativity to play a role.

　　 3. Integrate survey results

Collect research results that will be used to add empathy maps. Empathy is a qualitative method, so you need to input qualitative user interviews, field studies, diary studies, dialogues or qualitative surveys.

　　 4. Notes in each quadrant

After entering your comments early, you can lead the team in creating empathy maps. First, everyone should read these surveys separately. After each team member extracts the data, they can fill in a note aligned with the four quadrants. Next, team members can add their comments on the map on the whiteboard.

　　 5. Classification and integration

In this step, the team will collect similar notes belonging to the same quadrant through the notes on the blackboard. Name the note cluster with a topic that represents each group, for example, "Verification from others" or "Survey". If necessary, repeat this procedure for each quadrant. Cluster activities promote discussion and coordination - the goal is for all team members to share their understanding of users.

Designers are professionals who generate ideas and convey information. They need to enrich their knowledge and broaden their horizons. Each website will leave people with different feelings. What needs to be done here is to make unique website style creativity according to the location of the website.