Experience of website optimization: specific optimization process of website seo
Source: Shangpin China |
Type: website encyclopedia |
Time: July 30, 2013
Want to do well SEO website optimization First, understand the basic working principle of search engines. What is optimization? On the one hand, we should try to cater to search engines without affecting the user experience, reduce the workload of search engines grabbing our websites, understand the ranking rules of search engines, and how to do to get better rankings; On the other hand, we should pay attention to user experience. One general principle is unchanged. What users like is what search engines like, because search engines serve customers. Only websites with good customer experience can be more recognized by search engines. The following are some specific optimization processes. Want to do SEO website optimization to first understand the basic theory of search engine. What is the optimum, on one hand, we should not influence the user experience as much as possible to reduce the search engine, search engine grab our site work burden, and the rules that the search engine rankings, how to do to get better ranking; on the other hand, should pay attention to the user experience, there is a general principle is the same the user is the search engine, like love, because the search engine is for customer service, only the customer experience good site to the search engine's approval. Here are some specific optimization process.
Website structure optimization Website construction The file directory should be in a tree structure, and the directory should not exceed three levels. The file naming should also be regular. The website structure cannot have a dead link, the so-called 404 page. After the website goes online, I will immediately use tools to query the dead link of the website, and then cooperate with the program to delete the dead link. The simpler the code of the website, the better, and the lower the redundancy, the better. Try to use less js, flash, etc. This can reduce the difficulty for search engines to crawl websites. The content of the front page news section should not be too small, at least two sections. Optimization of file directory to a tree structure when the website construction website structure, at the same time directory cannot be more than three, the file name will regularly. The website structure can not be the death of 404 page called, after the line on the website I will immediately with the death of tools inquires the site, then collaborative program to remove the chain. The site code more concise as possible, redundancy as low as possible, to minimize the use of JS, flash etc.. It can reduce the difficulty of the search engines to crawl the site. Front page news content nor too small, at least two edition.
The selection of key words The core key words can be selected according to the customer's requirements and the actual reference through online search, and can also analyze the selection of competitors' key words. When distributing keywords on website content, be sure to pay attention to the density of keywords. Generally, it is best to determine between 2% - 8%! But we should operate according to our own practical work experience. Another thing to note is that the website to be optimized should be able to change the title and keywords before going online. Keyword selecting core keywords according to customer requirements and through online search the actual choice of reference, can also analyze competitor keywords selection. When the site content cloth keyword, attention must be paid to the density of keywords, generally identified as the best in the 2%-8%! But according to the actual work experience to operate. In addition there is a need to pay attention to is, to the optimization of the website the best in online before they changed title and keyword.
When publishing website content and updating soft articles, my experience is to search for hot news first. If the hot news happens to be related to the theme of the website, then you can write soft articles according to the news. Sometimes it can achieve unexpected results. The release of soft articles needs to pay attention to the following points: originality or pseudo originality, distribution of keywords, The construction of the inner chain. As for soft articles, I have a good shortcut. Sometimes I go to the competitor's website to find the content that is not included in the search engine, which can improve the work efficiency. Marketing website construction In my opinion, the principle to follow in the construction of the internal chain is to add links to words that may guide users. In this way, the construction of the inner chain can improve the user experience. When the website content website update text, my experience is to search hot news, if just the hot news and the website of the theme and content, you can write soft article according to this news, sometimes will get beat all effect, soft Wen release needs to pay attention to several points is the original or false original,, keywords distribution, in the construction of the chain. About soft Wen, is the method I have a good shortcut, I sometimes to competitor's Web site to find, I find that it is not search engine included content, which can improve working efficiency. Marketing type website construction in the construction of the chain I think the principle is to those who may have guided words and links to the user. This construction within the chain can improve the user experience.
The construction of the website's external chain Since Baidu launched the Green Lottery algorithm in March, I think most SEOs and webmaster friends love and fear the external chain. In fact, the principle of my external chain is natural balance. High quality links are good, but a website cannot be all high-quality external chains. Therefore, we should have multiple platforms, so that we will not be considered cheating if we send out the chain in a diversified and natural way. Of course, the construction of the outer chain also includes friendship links. Changing friendship is what you want. Just one thing to note is that you should regularly check the status of friendship links, and those who have the right to be demoted should be removed immediately to avoid involvement. The construction of the website chain since Baidu green algorithm introduced in March, I think the vast majority of SEO and webmaster friends of foreign chain of both love and fear, I actually do the chain is the principle of the balance of nature can be, the link quality is good, but a website is not outside the chain of high quality the high and low, is the natural balance. So we should more platform, various natural to send the chain will not be considered cheating. The construction of the chain of course also includes links, for friendship is what I wish you love. But there is one point to note is, to regularly check links, have to immediately remove the right to be reduced, so as not to be involved.
There are many basic knowledge of SEO, which are the main aspects. Is basic knowledge important? Important! But I don't think it's important after you understand it. My experience in optimization is to deal with details. A small difference often leads to a big change in ranking. Then you should be patient, confident, and not impatient. You should believe that what you do will always see the results, and there is no denying that search engines sometimes go crazy~and the domestic technology may be less mature. Google can update once in a few hours, and Baidu can update once in a few days. But you should stick to what you do and have a good attitude. Optimization is a long-term life. I think the most important thing for optimization is to analyze, analyze competitors, and analyze your own optimization process. I can't say which is more important. I just have more to say about analyzing competitors. There are a lot of basic knowledge of SEO, which is several main aspects. Basic knowledge of important? Important! But I think you know later is not important, I do optimization experience is to handle the details, often a very small difference leads to the great change of rank. And then there is patience, confidence, don't be impatient, you have to believe, you always see the results, can not be denied that the search engine will sometimes crazy ~ and domestic technology may not mature enough, Google a few hours can be updated every few days, baidu update time. But you have to hold on to what you do, should have a good mentality. Optimization is a long-term work, I think it is the most important optimization analysis, competitor analysis, as well as the analysis of the optimization process of its own, which needs to improve the place, I can't say which one is more important, I just to analyze competitors have more to say.
1、 Analyze your competitors' website architecture Analysis of your competitors site architecture
2、 Analyze the deployment of your competitors' keywords Competitor analysis keywords your deployment
3、 Check your competitors' backlinks The reverse link check your competitors
4、 Check your competitors' performance in other search engines Check your competitors in other search engine performance
5、 Analyze changes in SEO of your competitors' websites Change your competitor analysis site SEO
6、 Study your opponent's SEO techniques Study your opponent's SEO technique
7、 Test the user experience of competitors' websites Detection of a competitor's site for the user experience
The method of SEO is not immutable. You need to constantly seek new methods and ideas. We can learn from the advantages of our competitors, but we should not blindly imitate, learn to be flexible, and find new ideas. If we do better than our competitors, then you will be in front of them. The SEO method is not immutable and frozen, you need to constantly to seek new methods and ideas. We can learn the rival advantage place, but not blindly imitate, learn to work, looking for new ideas, do better than the opponent, then you can be ranked in front of it.
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