The webmaster should think about how users need to make websites
Source: Shangpin China |
Type: website encyclopedia |
Time: July 30, 2013
Users are the core system of website operation, Seo optimization The competitiveness of the website has gradually increased. If you want to win over competitors, the website design has become the core strength of the competition. What kind of site does the user need and what kind of site design can meet the user's needs? The webmaster is not afraid to think from another perspective, imagine himself as a search user, and find a design concept that conforms to the user experience. The user is the core system of the website operation, with the strict requirements of each big search engine on the SEO optimization algorithm, the competitiveness is gradually increasing, in order to beat the competition, the design of the site has also become the core power of competition. What kind of site to the needs of users, the site design to meet the needs of users, owners do not prevent change an angle to think, if you are users search, find the design idea of the user experience.
Website production The concept of the Web site should be based on customers rather than blindly following the preferences of designers. It has been proved that the website designed by designers is not acceptable to users, let alone search engine spiders. In addition to the basic structure, text layout, color matching, Also consider whether the website elements can make users have a comfortable experience. Website design philosophy should be the customer standards, rather than blindly follow the preferences of the designer, designers often proved according to the site, and can not be accepted by the user, but can not be accepted by the search engine spiders, designers should not only consider the webpage of the basic framework, text layout, color matching, but also considering the elements of a web site is to allow the user to have a comfortable experience.
The design concept should consider both users and spiders
The design concept to both the user and the spider
The site design allows users to easily browse the content. The navigation design mode can find the content in the shortest time. Users can easily find the information content after entering the website, or can directly purchase products Marketing website construction The concept seems to be very consistent with the user experience. But this is often not the case. Many website designs can meet the needs of customers, but spiders can't crawl normally. As a result, such websites can't connect with spiders, and can't have better contact with customers brought by spiders, leading to a high bounce rate of websites. For the websites preferred by search engines, the keyword layout of the website is very hierarchical. The keywords frequently searched by users can be placed in the homepage layout, according to which the primary and secondary page can be inverted. Web design that takes both into account can be regarded as a comfortable user experience. The station design so that users can easily browse content, navigation design pattern can be found in the most short time, after the user to access the site can easily find information content, or direct purchase products, such a marketing type website construction idea seems to be very much in line with the user experience. But that is not the case, a lot of web design can meet the needs of customers, the spider is not normal to grab, results of this website which could not be connected with spiders and spider, cannot bring better customer contact, causing the site jump out rate is high. For the search engines like the website, web site keywords layout is very level, users often search keywords can be placed the homepage layout, according to the inverse of the primary and secondary webpage. Webpage design can both calculate is comfortable user experience.
Design concept should take into account the construction of internal chain
The design concept to construction of the inner chain
When the construction of the search engine's external chain is not easy to obtain, the optimization and improvement of the site has become the main goal of the design. The previous webmaster optimization is to actively add links from outside the site. Importing links can increase the weight of the site, but the internal links are also valued by the search engines. The design of the site is to take into account the internal chain layout of the site, which can make the site recognized by the search engines as a whole, Establish convenient and comprehensive navigation links for the website, so that the distance between each page and the home page does not exceed 5 clicks, forming a network structure between pages. The website map page is indispensable at the bottom of the website. All the pages are listed in categories to facilitate spiders to crawl the website structure, Make it easier for search engines and users to retrieve the inside pages. In the search engine chain construction is not easy to gain, in the station optimization improvement has been the main design target, the webmaster optimization previously is positive from the station to add links, links can increase website weight, but the station link is affected by search engine, web site design is to take into account the chain layout station, can make the whole site for search engine recognition, establishing a convenient, comprehensive navigation links to websites, so that each page is not more than 5 clicks away from home in the distance, reticulation structure between pages. The site at the bottom of the essential is the site map page, page classification of all listed, convenient spiders crawl the site structure, Let the search engine and users to more easily on the inside page retrieval.
Design code friendly to search engine
Design code for search engine friendly
Using CSS to design websites without frameworks is more friendly to search engines. In CSS pages, we need to use H tags to label the title tags. Now many designers do not pay enough attention to H tags. Through H tags, we can control the important titles of the page and clearly tell the main keywords of the spider page. When designing the URL address of a page, designers should preferably design it as a static page. Dynamic pages will stop spiders, so it is difficult to get corresponding rankings on search engines. Static URL addresses are more crawled by spiders, and users' memory of addresses is also used. Using CSS to design the abandon framework sites, to the search engine friendly degrees higher in CSS webpage, we will use H tags to mark the title tag, now many designers of H tags and insufficient attention to, control the page important title can pass the H label, very clearly told the Lord keywords spider webpage. Designers in the design of the page address of the URL, the best is designed as static pages, dynamic pages can make the spider away, so it is difficult to obtain the corresponding ranking in the search engines, URL static address by spiders crawl, also use the user to address memory.
Enterprise marketing websites often fail to give good consideration to users and search engines when designing product pages. Pictures and flash displayed products may be more consistent with users' experience, but it is difficult for search engines to capture content, so for pages that must use flash, flash plain text pages can be added to the pages, And connect to the original flash page. For the navigation of product navigation links to the inner page, try not to use picture navigation directly. If you want to give consideration to users and spiders, you can add pictures and text anchors for text navigation at the same time. Enterprise marketing type site in the design of the product page, often can not be good both users and search engines, pictures and flash display products may be more in line with the user experience, but it is to the search engine is hard to grab the content, so you must use the flash page, can be added to the flash page pure text version of webpage, and connection to the original flash page. For the navigation links to the inside pages of navigation, try not to directly use image navigation, if in order to both the user and the spider can also add pictures and text anchor text navigation.
In the new era of SEO optimization, webmasters need to think in terms of not only what sites meet the user experience, but also whether the website's positioning, products and core services meet the user's search habits. Only by thinking more can they make progress with the website at the same time. The new era of SEO optimization, webmaster need for empathy, not only to think about how the site meet user experience, but also to locate, empathy website to provide products, provide core services can meet the user search habits, thinking can let oneself with network station and progress.
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