Application of authoritative strategy in the production of marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Time: October 26, 2013
Known as "the biggest" and "the first" is Marketing website construction The most simple and practical authority strategy in. Known as the "biggest" and "first" is the authority of the most simple and practical strategies of marketing type website construction.
We can often see that the website is called "China's largest" and "China's first". For example, Youku: "China's first video website"; Sohu: "China's largest portal website"; Xunlei: "China's most high-definition film and television video portal" and so on. There are many examples of this kind. I won't list them here. Please check them yourself. Of course, this strategy is not used by all websites. We can often see the site known as the "China" and "China first". For example, youku.com: "China's first video website Sohu";: "China's biggest portal website"; the thunder: "China's high-definition video portal", many examples and so on, here is not the one one listed, please check. Of course, this strategy not all websites are using.
This is one of the most common and tried and tested marketing website strategies in the production of marketing websites. For many marketing types Website construction For personnel, this strategy does not have any technical content, but marketing website producers are not fools, they are all smart people, and it has its reason to use old-fashioned methods. This is one of the most common marketing type website strategy and most have proved effective every time the marketing type site production. For many marketing type website construction workers, this strategy has no technical content, but the marketing website production staff is not a fool, are smart, with the old-fashioned way, and there's a reason.
In order to highlight more authority, the use of clear figures from third parties is also an important aspect of increasing authority. Shangpin China has adopted a similar approach to display the user scale, daily visitors, daily browsing volume, Google's top 10 Chinese Internet brands in 2008 and other data. In order to highlight the more authority, clear digital use third party is an important aspect of the increasing power of authority. Luxuries China used a similar approach, the user scale, daily visitors, daily pageviews, Google TOP10 2008 Chinese Internet brands such as data display.
Why do so many well-known enterprises enjoy it? In addition to establishing industry status and having more advantages in business cooperation, investment and financing, it is also conveying information to those new users. The vast majority of Internet users are ordinary "white" users, rather than senior IT practitioners. Therefore, the title of "biggest" is actually a psychological hint, It is to use the simplest authority suggestion strategy. Why so many well-known enterprises always enjoy it? In addition to establish the status of the industry, has more advantages in the aspects of business cooperation, investment and financing, but also to those new users to transmit information, the vast majority of Internet users in the thousands on thousands of ordinary "white" users, rather than the senior IT professionals, therefore, give the "maximum" like the title, in fact is a psychological suggestion, is the use of the most simple authority suggestion strategies.
Why is the authoritative strategy so easy to use?
Why the authority policy so well?
"When Buffett says a word, everyone is willing to listen. Whether he is right or not, like in the economic crisis, Buffett may not be sure, but people believe him because people need certainty, need a backbone, tell him what is right and what is wrong." - The original sentence comes from the Internet, which is why authority exists. "Buffett said a word, we are willing to listen to, regardless of whether he said to, as the economic crisis, Buffett may also not sure, but we believe in him, because people need certainty, the need for a backbone, tell him what is right, what is wrong." -- the original sentence from the Internet, this is the reason of the existence of authority.
The deep reason is derived from our childhood experience. When we were young, parents and teachers were the authorities. Their every move had a profound impact on the psychological model of young children. Many children's greatest ideal was to become teachers. Since childhood, we have been taught to listen to our parents and teachers. Only obedience can be rewarded, and disobedience will be punished, thus forming the psychological basis for respecting authority. People still rely on authority when they grow up, such as your boss, government, court, experts, media, etc. Because these people or organizations are in an advantageous position and have more information and power, their childhood inertia still exists. If they obey these authorities, they may not make mistakes. Otherwise, they may face punishment. The deep reason derives from our childhood, childhood, parents and teachers are the authority, their every act and every move has profound influence on the mental model of young children, many children when the biggest ideal is to become a teacher of such people. From childhood we are taught to obey their parents, listen to the teacher, only listen to be rewarded, not obedient will be punished, thus formed the psychological basis of respected authority. Older people still rely on the authority, such as your boss, the government, the court, experts, media etc.. Because these people or organizations in the dominant position, have more information and power, small inertia still exist, if you listen to these words of authority, may not go wrong, on the contrary, it could face punishment.
In addition, it also comes from the psychology of hitchhiking, because with authority to guide the way and act in their direction, you can reduce your thinking and efforts and achieve your goals faster. For example, people seldom question doctors. Because they are professional, they will follow blindly, that is, it is right to listen to their opinions. In addition, also stems from the rider psychological, because of the authoritative guide, to act according to their direction, can reduce the thought and effort, faster to reach your goals. For example, people seldom go to question a doctor, because they are professional, it will produce a slavish psychology, namely, listen to their opinions are right.
This kind of conditioned reflex consciousness of authority is rooted in everyone's heart. At the cultural level and social organization level, people continue to strengthen their consciousness of obedience to authority. Slowly, it becomes a kind of unthinking conditioned reflex, that is, subconscious recognition of authority. Conditioned reflex consciousness of authority rooted in everyone's heart, on the aspect of culture and social organization continues to strengthen people's obedience to authority consciousness, slowly this is become a reflex without thinking, namely the authority consciousness of identity.
Today's so-called opinion leaders are authorities, and they often appear in the production of media and marketing websites. For example, in Renhe's advertisements, stars such as Wang Gang, Chen Daoming, Liu Qian and Jay Chou often appear in order to influence consumers through their authority. Today the so-called opinion leader's authority, often appear in the media and marketing type site production. For example, ads, Wang Gang, Chen Daoming, Louis Liu often appeared, Jay Chou and other stars, the purpose is to influence consumers through their power of authority.
The use of authoritative strategies for marketing website production is the most basic marketing strategy in marketing website production, and is a necessary practical skill for marketing website producers. A marketing type site production using authority strategy, is the most basic marketing type site in making marketing strategy, as a marketing type site for a practical skills required.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
