Several techniques of seo optimization in website
Source: Shangpin China |
Type: website encyclopedia |
Time: October 25th, 2013
Let's talk SEO optimization It is often said that content is king and external links are king. When it comes to seo's website optimization, many people naturally think of the update of original content. In addition to the update of original articles, what else needs attention and improvement in website optimization? Marketing website construction Today, I want to talk about some matters that should be paid attention to in station optimization. We talk about SEO optimization often talked about, content is king, external links for the emperor, in the station optimization when it comes to SEO, a lot of people come very naturally think of original content update, so in addition to the renewal of the original article, site optimization and some what need to pay attention to and perfect? Marketing type website construction Xiaobian want to talk about in the station optimization some matters need attention today.
1. Calling javascript and css by external reference
External reference method call JavaScript and CSS
Spiders crawl pages. Too many js and css codes are disliked by spiders. Adding too many other generations of * * to the real website content html articles seriously affects the spider's crawl speed and affects the search engine's inclusion of the page. Therefore, using external references to call js and css is a very good solution. It is suggested that if you don't have to use fancy website style, you can make the website simple and generous, which is good for users and search engines. Spiders crawl page, too much JS and CSS code are spiders don't like, adding too many other generation * * seriously affect the spider crawling rate in the real web content in the HTML article, affect the search engine included the page. So using external reference method call JS and CSS is a very good way. If not must use fancy website style, he may let site is concise and easy, this is quite good for users and search engines.
2. Clear navigation is the key to a well included website
Clear navigation is the key site was good collection of
The spider crawls the website first to the homepage of the website, and then through Website construction Navigate the whole website. A clear and reasonable website navigation structure can effectively guide spiders to crawl to every corner of the website. Website navigation should adopt a flat tree structure, so that the click distance from each article page to the home page of the website can be short. If the website is not too large, such as enterprise stations and personal blogs, try to put new articles directly on the home page, which can effectively improve the probability of new articles being included. Website navigation is made of html links. Remember not to use picture links, flash navigation and other links that spiders can't crawl. Although they look good, they will lead to websites becoming spider traps. The spider crawling website first climb to the site's home page, and then browse the site through the construction site navigation, a clear and reasonable website navigation structure can be very effective to guide the spider crawling to the site every corner. Web site navigation to actually may be using a flat tree structure, let each page to a web page click distance should be short. If it's not too big website, such as enterprise station, personal blog, as far as possible the new article placed directly on the home page, this can effectively enhance the probability of new included. Site navigation using HTML links, remember not to use the picture link, flash navigation and spiders can't crawl links, although the good-looking, but cause the site to become spider trap.
3. The url should be designed more reasonably
URL to design more reasonable
Too long dynamic urls, such as those in the qq space, are very unfavorable for spiders to crawl pages. SEO also needs to pay attention to making the url simple and clear. Adding keywords to the url can effectively improve the keyword ranking. If it is a Chinese keyword, you cannot add Chinese characters to your url, and adding corresponding pinyin cannot improve the keyword ranking. However, from the perspective of user experience, this practice is still worth advocating. Dynamic URL is too long for QQ space URL is very not good for spiders crawl page. Let URL concise SEO also need to pay attention to place, add keywords in the URL can effectively improve the keywords ranking, if the Chinese words, Chinese characters can not add your URL, and add the corresponding pinyin is not to improve the keywords ranking, but from the user experience point of view, this kind of practice is worth to advocate.
4. Picture alt attribute
The alt attribute of an image.
Although the spider can't recognize the image, it can grab the alt attribute of the image. Make sure that the alt attribute of all images on the website is possibly related to the website theme. It is possible to make the alt attribute of all images conform to the w3c standard.
5. Avoid too much duplicate content on the website
Avoid duplicate content site too much
The same article should not appear in multiple different urls. Too much duplicate content is not preferred by search engines. The light ones eliminate duplicate content, and the heavy ones lead to the website being demoted. The same articles do not appear in a number of different URL, duplicate content too many search engines don't like. The light eliminating duplicate content, even lead to site is down right.
6. Do a good job in the preferred domain
Do the preferred domain
The meaning of the preferred domain is very simple. For example, if you are in Baidu's site: your domain name, some pages in the results collection are with www, but the pages are without www. This is that the preferred domain is not determined well, which will lead to the lack of concentration of website weight. The method is very simple. The absolute address is used where the domain name needs to appear in the website code, which means that your domain name is completely written, for example, the method with www is used for all. Let spiders know that the domain name of your website is in this format when crawling your website. The first domain is very simple, such as your site in Baidu: your domain name, the page is included in some with WWW, and the page is not with the WWW, this is the first domain is not determined, will cause the website weight not concentrate. Method is very simple, need a domain name website code in place using the absolute address, meaning that your name is complete, such as using www method. Time to let the spider crawling to your site to know your site domain name is such a format.
7. Reasonable layout of anchor text in the station
Reasonable layout in the station anchor text
Site anchor text is the top priority of website keyword ranking. When the target keyword appears for the first time in an article, making an anchor text point to the home page can effectively improve the weight of the website home page, as well as the ranking of the target keyword on the website home page. Similarly, doing a good job of directional anchor text between articles can effectively improve the weight and keyword ranking of website pages. Reasonable sections and relevant anchor texts between sections and articles are an important way to reasonably allocate weight within the website and effectively improve it. In the station anchor text is the priority among priorities site keywords ranking, the first appearance of target words when do a anchor text point to the home page, the weight can effectively improve the web page, but also can improve the website home page the target keywords ranking. Also make directional anchor text between the articles and articles can effectively improve the site the weight of the inside pages and keywords ranking. Correlation between anchor text reasonable section and section of articles and articles is a reasonable distribution of internal web site weight, an effective way of promotion.
8. Properly write keywords into tile, keyword, description and article content
The right keywords will write Tilte, keywords, description, the article content.
The density of website keywords can be between 2% and 8%. The reasonable appearance of keywords in website tiles, keywords, descriptions, and article content can effectively improve the ranking of the keywords. Website keyword density was possible in two percent to eight percent between, on the web site Tilte, key words, description, and the contents of the article appears reasonable keywords can effectively improve the keywords ranking.
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