Why is it difficult for traditional enterprise websites to obtain customer inquiries?
Source: Shangpin China |
Type: website encyclopedia |
Time: October 23, 2013
With the popularity of the Internet, almost all Chinese enterprises, large and small, have their own enterprise portals. Some even operate several websites at the same time, hoping to gain more visits from potential customers and unfamiliar customers through massive network resources, so as to help enterprises improve their popularity and trading volume, and can stand firm in the brutal market competition. In fact, enterprises Website construction Has it really played its role and power? With the popularity of the Internet, almost China greatly small enterprises have their own enterprise portal, and some even also operates several websites, through massive cyber source, get more potential customers and new customers to visit, to help enterprises to enhance the visibility and the volume of transactions, can stand the leg with a cruel market competition, in fact, the enterprise website construction really play its role and power?
In the eyes of traditional enterprises, websites used to be regarded as a form of vanity. Other companies have websites, and I want them, but I don't know what kind of websites to make. A few years ago, when entrepreneurs participated in some business activities, they would say by the way: our company's website has a detailed introduction. Show a sense of pride. But when we log on to his website, we find that it is quite different from what the entrepreneur said. The website only contains "enterprise introduction, general manager's speech, organizational structure, contact information and simple product pictures". Let me ask, if I am an entrepreneur, what do I do if the general manager of your enterprise said some irrelevant words? Where can I view the product features, franchise advantages, marketing strategies and other information I want to know? It is far from what customers should care about. So, just stay for a few seconds and then close the website and leave. This is also one of the important reasons why many entrepreneurs ask why I did not use customers to make inquiries through the Internet. It has always believed that the construction of enterprise websites is useless. There are two fundamental reasons. One is that the owners themselves do not know enough about the website. They think that it is all right to build a website, hang up a few product pictures, leave a contact information, and then wait for customers to call. But is that really the case? Second, most website construction companies are irresponsible and blindly pursue the speed and price war of website construction. They all use template website building systems. They are also smart website building, one second website building, visual management, etc., which can be seen everywhere in the market at present. Any enterprise website, all of them, regardless of the actual needs of the enterprise, is useless from the perspective of marketing and technology, It's like taking an expired ticket. No matter how you shout, the weak voice can't make the huge ship of the Internet turn around. It will only get farther and farther away from you. In the traditional enterprise eye, website has been regarded as a kind of vanity, others company website, I also have, but what to make of the site didn't know. A few years ago, when all the entrepreneurs to participate in some activities, exchange links in the business card, will incidentally: my company's Web site has a detailed introduction. There was a sense of pride. And when we landed on its Web site to find, and the entrepreneur says the site has only "be quite different, enterprise introduction, general manager of speech, organization structure, contact and simple product picture" and other content, ask, if I was an entrepreneur, general manager of your company said a few words and I be of no importance what? The characteristics of the product, I want to know to join the advantage, marketing strategy and other information and view in where? With the customer to concern far. So, only for a few seconds, then turn off the web site leave, this is also a lot of entrepreneurs question, why I do the site but not with customers through one of the important reasons of network inquiry. Always think the enterprise website construction irrelevant, for two reasons, one is the business owners themselves to the website understanding is not enough, think to do a website, hang a few pictures, leave a contact, then everything will be fine., and then waiting for customers call Advisory, but the fact is really so? Two is the most website construction company is not responsible, the pursuit of the site speed and price war, all of the use of the template site system, is currently on the market are intelligent, visible for a second station, visual management, any enterprise website, apply to all, never consider the actual needs of enterprises, from the marketing and technology point of view, is useless, like took an expired ticket, no matter how to shout, weak voice cannot make the Internet this ship steering, it will only be getting away from you.
The cases mentioned above are by no means individual cases, but have already become a common phenomenon in the construction of Chinese SMEs' websites. At present, forward-looking individual entrepreneurs are slowly awakening to the huge power of the Internet. To obtain a continuous stream of customer inquiries on the Internet, first of all, we need to create an enterprise with marketing power Marketing website construction And also push its corporate website from the back end to the front end in the market competition, highlighting its important position. So, for enterprises in urgent need of market expansion, what kind of website has marketing power? How to show the credibility of the enterprise? Shangpin China will discuss and communicate with you in detail in the following articles about how to embed the enterprise's profit system and business model. The above mentioned case, is not the case, but has become a common phenomenon in the construction of Chinese small and medium-sized enterprise website. At present there are prospective individual entrepreneurs began to slowly awakening, recognize the tremendous energy network, to get everfount enquiries on the network, you must first make a marketing force of enterprise marketing type website construction, the enterprise website in the market competition from the rear end to the front, to highlight its important position. So, for the urgent need to expand the market, what kind of website is marketing force? The credibility of enterprises how to show? The profitability of the enterprise system and the business model and how to implant and so on content, luxuries China will later in the article in detail with you to exchange.
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