Standards and characteristics of marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: October 22, 2013
Marketing website construction Refers to the market positioning of the enterprise's products or services. Marketing Website construction Not only from the perspective of art and function, but also from the perspective of network marketing. The construction of marketing websites can make the overall structure of enterprise websites conform to the characteristics of search engines, be more friendly to search engines, and be more user-friendly to users' access experience. Here, share the construction standards and characteristics of marketing websites. Marketing type website construction, refers to the enterprise market positioning of products or services. Marketing type website construction not only from the art and functional point of view, more attention is to make the site from the perspective of network marketing. Marketing type website construction can make the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more humanized. Then, share characteristics of Web site construction marketing type website construction standards and marketing.
Marketing website construction standard
Standard construction site marketing
1. Easy to manage, fully compliant with search engine requirements and user experience requirements Easy management, fully meet the requirements of search engine and user experience for the site
Convenient content management system, static page setup, fully friendly to search engines. The construction of enterprise website should reduce the maintenance cost, and more is the construction of network promotion. Content management system is convenient, static page settings, to the search engine friendly fully. Enterprise website construction to reduce maintenance costs, more is in the construction of the network promotion.
2. Perfect website service, one-stop solution for user's problem needs Perfect site service, the user needs a one-stop solution
Website construction should consider sound content support. For marketing websites, there should be sound website content, which can better promote customers to further understand products or services, and answer customers' common questions, which can improve work efficiency. Website construction to consider well content support, for the marketing type site, a site content intact, can better promote the further understanding of the product or service to the customer, the customer to answer frequently asked questions, which can improve work efficiency.
3. Make full use of website traffic and monitor and count website data The monitoring and statistics do website traffic and make full use of Web Data
Make full use of the website's traffic, make good use of the website's instant messaging system, website message system, interact with users instantly, and fully grasp the needs of users. Make full use of Web site traffic, the use of instant messaging system good website, website message system, instant and user interaction, to fully grasp the needs of users.
4. Improve the authority of the website To improve the website authority
The construction of marketing website should consider high customer trust. For enterprise websites, they should improve their credibility. Website construction should consider detailed contact information For marketing websites, there should be detailed contact information and address maps of enterprises, which is convenient for customers to contact and find enterprises. Marketing website construction considered relatively high customer loyalty to enterprise website, to improve their credibility. Website construction considering the contact details for the marketing type site, have a business contact details, address map, to find the enterprise customer contact and convenient.
Characteristics of marketing website construction
Characteristics of website marketing
1. Real network marketing oriented The true network marketing oriented
Marketing first, technology second. The traditional website does not market. In addition to the backward technology, the more important thing is the backward ideas and concepts. If a website wants to think of the role of online marketing, the key factor is whether it is designed at the height of marketing. As marketing, technology. The traditional site not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing.
2. Really user centered overall design Truly user centered design
When potential customers come to your website, the key factor lies in the customer experience of the website, that is, whether the website is customer-centric. Only customer-centric websites can finally win customers' favor. Potential customers to your site, one of the key factors in site customer experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers.
3. Really pay attention to network brand construction and promotion Really focus on building and promotion of network brand
The only role that traditional websites can play is to display the corporate image and products. However, traditional corporate websites are built by technicians, who do not know much about marketing. The designed websites are just good for the purpose, let alone the construction and promotion of online brands. The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion.
4. Real page design for search engine optimization To search engine optimization design
One of the most basic characteristics of a marketing website construction is that it must be very easy for users to find it. A website that potential users can't find is no marketing at all. One of the most basic features of a marketing type website construction is to can be very easy to let users find, a potential user cannot find the website scarcely any marketing.
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