New SEO website optimization station makes effective SEO optimization plan

First, analysis of website structure

This website mainly sells jadeite jewelry and rough gambling stones. Both the front page and the inside page are pictures, as shown in the figure:

The design is pretty good, but many stones can't describe in specific words. As SEO people know, search engines have no good feelings for such websites.

Then, after analysis, it can be concluded that the products of this website cannot be changed, and the web structure has also been finalized, so we want to do internal Seo website optimization We can only start with information.

Specific methods for information optimization are as follows:

1) Three articles a day, not too many, not too few, generally I update three articles a day;

2) The content of the article must be noted that many of the jade and jadeite articles are news, and they are all talked about on the Internet. So even if you are 100% original, people in the whole industry are talking about it, it is not easy to be included in search engines. So for a new station, we must work hard on the content of the article. Information can also be added, but not too much. For jadeite jade, you can find some content like how to maintain jewelry, how to deal with the discoloration and deformity of jewelry, different symbols of jadeite jade patterns, some legends about jadeite jade, and the traditional cultural significance of those jades and jadeites that abound everywhere, Such content is much easier to collect than information. Similarly, when we are doing other websites, we should also pay attention to this point. The content of information must be unique, and we should not publish something that everyone is talking about;

3) The degree of pseudo originality must be high. This is important for any station. For new websites, the requirements are even higher. Generally, after my revision of an article, the degree of pseudo originality is basically 90%;

4) Make the anchor text of the content. Before making anchor text, be sure to determine the primary and secondary keywords of the website, which will be mentioned below. It is better to have three or four articles. If the article is short, you must not add too many anchor texts.

5) Don't publish too many picture articles, especially High end website construction New station of. For search engines, words are the easiest to be recognized and included, so the content of the article should be mainly words. When it is necessary to publish an article of picture type, you can do more text descriptions at the beginning. The title should be novel. When uploading an image, you can give a description of the image;

6) Take some time to organize a readable original article and publish it on a relatively large platform. This is actually used for the external chain, so it belongs to the content;

7) When there is a snapshot, use the snapshot query tool every day to check what has been included in recent days. From this result, you can see which articles are easy to be included and which are not liked by search engines. In this way, the published article content can be adjusted according to the analysis.

The practice is probably the above points. After one week's efforts, the snapshots of the website are normal, and now the snapshots queried are the next day. You should know that regular snapshots are very important for a new station, and it is easy to change the friend chain.

　 Second, the establishment of primary and secondary keywords of the website

It is needless to say that the importance of keywords for the website is well known, so at the beginning, we must analyze how to locate the keywords and do not change them once they are determined.

I also made some analysis on this new station.

First of all, this website is for the sale of jadeite jade, specifically divided into several columns, namely, jadeite gambling stone, jadeite jewelry, jadeite bracelets, jadeite play pieces, and jadeite pendant. From this we can see that the website mainly does things related to jadeite. After confirming this, we should think about the user's search habits in this area.

This website is a website in Kunming, so is it better to locate in Kunming jadeite and Kunming jade? The answer is no. Jadeite is a non renewable resource, and its existence types are classified according to regions. At present, Myanmar is the largest producer of jadeite resources in the world. Therefore, when users search for jadeite, the proportion of searching for Kunming jadeite is very small, while there must be many people searching for Myanmar jadeite and Yunnan jadeite. Then the key words will come out naturally.

Use a table to sort out keywords and anchor text keywords to be done. When sending out links, changing friend links and adding anchor text, follow the table in an orderly manner, so that you can get twice the result with half the effort.

　 Third, exchange friendship links for websites

For the new station, it is also necessary to change a good friendship link. But the quality of the friend chain must be better than its own website.

It is very difficult to switch to a suitable friendship link for a new website, so you must make the snapshot of the website normal in the shortest time.

For how to change to a suitable friendship link, I once posted the article "Old Stories and New Comments on Exchange of Friendly Chains" on A5. Interested friends can go and have a look.

At present, I have changed three friend chains for this new station this week, and three very stable stations with PR>1. Since my own site is a new one, although Pr is not very high, it is already good as long as it is higher than mine, and most snapshots are normal, including pages>200, and the number of external links is also an objective site. However, it took a lot of effort and time to change to these stations. During this period, I can also change to many stations with the same level as myself, but I don't want to change with the new station. For the Friendly Chain, I would rather spend more time to change some high-quality stations, rather than be greedy for quantity.

　 IV. Outbound chain

There is nothing to say about this. New stations, semi new stations and old stations all need to send out the chain. The jade website is also a forum for related websites, such as Jade Network, Jewelry Forum and Gift Network.

For the new station, don't send too many messages at the beginning, otherwise Baidu will think you are cheating. For this station, it is currently 10 messages a day, and it will gradually increase to 20 messages a day, 30 messages a day, and so on.

　 Final summary:

In a word, whether it's this station or other stations, I think we must make analysis and plan for the website before doing it. As the saying goes, "Know yourself and know your enemy.". In addition, don't be greedy for achievements and advance boldly. Every day, you will suddenly send out the chain and posts. That is not a good thing for a new station. Keep updating every day and do it persistently. Constantly think about and change the current situation of the website, observe frequently, and learn more from the experience of others. The optimization of the website will definitely become better and better.