SEO Website Optimization: On site Optimization Methods for Three Different Types of Websites

SEO Website Optimization: On site Optimization Methods for Three Different Types of Websites

1、 News type website

General news Beijing website production The most important thing of our website is to release the latest news in a timely manner, such as some local news, current life events, other relevant news, etc. Of course, if it is a news station, it mainly focuses on the content within its own ability. For the optimization method of news website, the author summarizes several points:

1. The title should be attractive. This requires the webmasters' own generalization ability. Every day, some popular news appears, and most of the news on websites say the same thing, but the click rate is not low. The reason is that different websites are modified into different titles, so the title is the most critical for inclusion and users.

2. The content is clearly segmented. Maybe I see the same article every day when I read the news. Why does the search quote include it? In fact, this is mainly because the webmaster updates the article by using different paragraph segmentation methods. For example, the original article is divided into three paragraphs, and each paragraph starts a new page. The natural search citation will also consider it original.

3. For the internal link anchor text, generally for the internal link settings of news websites, the author suggests to collect the key topics in articles throughout the day as anchor text, and try to link it to the home page, which is very helpful for improving the relevance of websites and content.

2、 Picture type website

The author has also done a photo station, which was closed due to incomplete filing. For the optimization method of the photo station, it is more important not to optimize outside the station but inside the station. Because most of the photo stations do their content through images, and search guides are not very good at identifying images, so try to add ALT tags to each image, and add the name of the website in the tags, so that search guides can judge the source of the image is the site, For example, the ATL tag of an image can be set in the form of<img alt="the website name of such and such pure photos">, which is quite helpful to improve the ranking of websites. The context, related content, recommendations of the same category, hot spot ranking, etc. under each image need to be carefully set, and the most important comment function is particularly critical. In my opinion, whether users leave comments under the image is a key reference factor for whether users are interested in the image. Therefore, the optimization methods of image type websites mainly focus on ALT tags and some particularly relevant factors.

3、 Mall type website

For the website optimization of mall type, it is mainly the questions generated when users consult and browse products. For example, when a user sees some products of interest that need consulting, he will naturally look for contact information. The general website consultation methods are put at the end of the page, in fact, this is the easiest way to lose users. For the location of the contact information, the author suggests that the floating pop-up window should be used, and the floating time should not be too frequent, because every time a page is refreshed, it will pop up, which is easily offensive to users. Another point is the description of the product. Normally, the description of the product should use a combination of text and pictures. It is better to enter text directly in the picture, so that users can feel more interested in continuing browsing. Therefore, the author summarizes the main optimization methods of mall type websites in several points: first, contact information. The second is product description.

The above three types of websites are selected by the author as examples, which is to better illustrate that different types of websites should use different methods. For example, if the news type uses the website optimization method of pictures, it must be very unnatural, and the mall type uses the website optimization method of news is also very inappropriate, After all, the type oriented user groups are different. How can the same method work? There are other types, such as novels, small games, etc., so webmasters should choose their own website based optimization methods, rather than using the same method for all types of websites. Of course, the effect will not be good.