How to promote the enterprise website after construction?

　　 1. Correctly understand the value of the external chain.

No matter how search engines develop, external links and search engine optimization are closely linked and inseparable. So far, links rank first among all factors in Google's ranking. The only thing that will change in the future is the proportion of external links and website ranking mechanism.

　　 2. Import the link to the correct page

Each web page is for one or several related keywords. The external links we establish should set keywords and import them to the corresponding keyword pages, not just the home page.

　　 3. Striving for "correct links" is more important than pursuing "more links"

If your website has nothing to do with the linked website, there is no need to do this link, because it can hardly bring you effective traffic. It will also affect the overall evaluation of your website by Google and other search engines. In other words, the linked page needs to be relevant to our website, so that the link will be valuable. For example, peer links are a better choice.

　　 4. Diversity of link anchor text

Whether it is an external link or an internal link, we must pay attention to the diversity of link anchor text, because a single link text will make the search engine judge that our attempt to manipulate the search rankings through external links is considered cheating, and the result will naturally be demotion.

　　 5. Links can be everywhere

In the online world, the most taboo is to have no imagination and stick to the beaten track. Add a link to your own website. Don't just look for link exchange sites, submit them to search engines, etc. You can also go to blog sites, news comment sites, resource sharing sites, web2.0 and other places to add external links to your website.

　　 6. Be creative when making links

You can creatively use all the methods you can think of. When making links, as long as you broaden your thinking and think carefully and far, you can get unexpected results.

　　 7. Don't waste time on spam links

Don't do an external link for the number of external links on the website, because the links on some pages are meaningless. If there are too many links, they may even have negative effects.