How to Solve the Unfair Competition Phenomenon of Small and Medium sized Enterprise Websites
Source: Shangpin China |
Type: website encyclopedia |
Date: March 15th, 2012
Beijing website construction The company pursues products in China: before launching the content of the article, first explain three concepts, namely, small and medium-sized website owners, grassroots network practitioners, and unfair competition. The so-called small and medium-sized Website production , refers to those individual webmasters or builders, managers or practitioners of small and medium-sized Internet companies; The so-called grassroots network practitioners refer to those who do not establish their own websites, but have certain Beijing website production , promote or optimize skills, and work for others in various industries. The so-called unfair competition in this article refers to the behaviors that exist before small and medium-sized website owners and grassroots network practitioners, such as malicious attacks on other websites, malicious clicks on competitors' bidding ads, and black hat methods to affect competitors' search rankings. Of course, not everyone in this category will have unfair competition behavior, and not every initiator of unfair competition behavior will succeed in the end, but the existence of this phenomenon also really troubled many webmaster groups. The main content of this article is to explain the reasons, specific manifestations and how to prevent unfair competition among small and medium-sized website owners and grassroots network practitioners. Just like the 3Q War, which is a dispute between Internet giants, the entire Internet market has never been peaceful. All kinds of disputes and disputes continue, and lawsuits are endless. Those sanctimonious Internet tycoons are still attacking each other and fighting for their own private interests, not to mention small and medium-sized website owners who "pout for coins" and grassroots network practitioners who are suppressed and encouraged by leaders?! The resources in every field are not said to be endless, but are scarce. Even if this law does not exist, resources are unlimited, but there are also differences between the speed of occupying and acquiring resources. If the group that acquires resources slowly has some bad moral tendencies, it may take measures to attack the group that acquires resources quickly. So, in the final analysis, it is a question of interests. For example, everyone sells a product with great profits through the website. Whoever sells more will earn more. The person who ranks high in the search engine will sell more, so malicious clicking on bidding ads or using black hat means to influence the ranking of competitors will appear. This paper summarizes the three most common ways of unfair competition, which are attacking competitors' websites, maliciously clicking on competitors' advertisements, and using black hats to influence competitors' rankings. The first is to use black hat to influence the ranking of competitors. Because this is worse, this article will not introduce it. But mature search engines are generally not deceived. The next paragraph will also talk about preventive measures, so you need not worry too much. The second means, needless to say, is basically to be a hacker or ask a hacker to get rid of a competitor's website. In this case, if you do a good job in protection, you can basically resist it. Of course, if your competitors are strong, there is no way. Third, if you and your competitors have competitive advertising on search engines, mobilize people around you or use software to click to consume advertising fees of competitors. Although the bidding system of search engines has certain anti cheating functions, in fact, if a competitor launches 100 friends to click your competitive advertising every day, If your bid is 10 yuan per click, you can consume 1000 yuan of advertising fee per day. This may not be a big deal for the industry with huge financial resources, but it is a big number for small and medium-sized website owners. After introducing the causes and common forms of unfair competition between small and medium-sized website owners and grassroots network practitioners, let's talk about how we should prevent these unfair competition from competitors. First of all, let's talk about how to prevent websites from being attacked. In general, the attack ability of competitors has much to do with your industry. The larger the industry, the more experts will enter, and the greater the attack ability. But since you can enter an industry, it proves that the cost of this industry is affordable, So it is important to protect your website source program and server. Generally, if you use a virtual host, your service provider will provide you with basic anti attack capability. If you use vps or servers, you need to take some security precautions. Of course, your service provider or hosting provider will also do some protection for you, so there is no need to worry about this. As for malicious clicking on your bidding ads, you can take the following methods to protect them: region by region, time by time, selecting long tail keywords, and prohibiting the display of some IP segment ads. The first way of malicious competition is that competitors use black hat methods to affect the search ranking of your website. Of course, mature search engines are generally not deceived, but if competitors use the method of adding a large number of spam links to your website in a short time, your website may still be punished. What you need to do is to constantly improve the weight of your website, because the higher the weight, the less likely you are to be framed by your opponent to rank. This article was published on Beijing Website Construction Company Shangpin China //ihucc.com/
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