Full introduction to microblog promotion
Source: Shangpin China |
Type: website encyclopedia |
Date: June 22, 2012
Different groups and enterprises are targeted. The published content should also be adjusted and optimized according to the actual situation. And do microblogging Website promotion The persistence required, although this is a clich é, it is undeniable that many enterprise webmasters come to microblog to promote on a whim, not only without rules and willpower, but also without enough willpower. If they do not lose it for a few days, they will immediately give up, and microblog will not be updated. This is a common problem of many webmasters. In fact, there is nothing profound about the Internet. As long as you are persistent and persistent enough, you can find your dream on it. Ensure the order of microblog promotion. Just like I usually distribute links, I have to plan what I do. There will be 10 today and 20 tomorrow. We should make preparations in advance for microblog publicity, otherwise it will take time and energy. Generally, website planning is divided into four aspects: activity positioning, activity form, activity prizes and activity promotion. 1 Activity positioning Of course, we should know where the focus of promotion is, since it is microblogging promotion. For example, when I promote clothing, I need to publish information in fashion micro groups, improve the exposure rate of microblog, and also make clear the three goals of my microblog promotion: Increase the number of fans; Second, first. Brand promotion; Third, product promotion promotes consumption. Make sure of these, and then carry out reasonable micro blog promotion activities for your own purposes. The number of times that Weibo sends content every day is a certain number, so when I publish content, everyone in PS knows it. We should streamline it and take the opportunity to improve the exposure rate as much as possible. And careful friends will find that replying to the home page information in the WeChat group will increase their exposure and display their avatar, so in normal operations, you can timely query the latest news of the WeChat group and then speak. 2 Activity form The activities carried out on Weibo are generally divided into two forms, from my experience accumulated in previous activities. One is participation with prizes, the other is friendship participation. Don't even think about it. It must be that the publicity effect of the former is good, but the enterprise should reasonably choose the form of activities according to its own needs, so as not to lose effect after spending money. Bonus comment, form of award participation: attention with prizes. Forwarding with prizes, mutual recognition with prizes, answering questions and winning prizes, etc Form of friendly participation: voting, paying attention, commenting, etc 3 Event prizes Do as you can, which must be decided by the enterprise owners themselves. Can't sell iron to attract eyeballs? Not enough for business owners to spend a certain amount of money to buy some popular prizes. After all, they can't afford to give up children to buy wolves. However, the type of prizes must involve their own products. For example, the first prize is the iPhone 4, and the second prize is their own clothing. After all, I will seize every opportunity to promote my products. 4 Activity promotion It is not that the activities can be carried out regardless. If the activities are as smooth as expected, this also needs the attention of the business owners. At this time, I will make persistent efforts and use other forms of network marketing. In fact, CZ will let more people know the event and improve its influence. The second part of the promotion should be featured and focused. In fact, this is very simple. After a good plan, the construction of microblog content is needed. The webmaster can be competent alone, but remember that the content construction must have characteristics and focus. It is to make your own microblog content attract everyone's attention at the first time, and the characteristics are easy to say. Because Weibo has a limit on the number of words (140 words), I need to fully grasp each word. When writing, it can be sexual, with a certain appeal, or combined with the current popular words, such as the following two items: There are rewards! Qi B's short skirt is so weak that you can all come to see these great loves. In hot summer, put on these clothes and enjoy life. The construction of microblog content should draw more materials from the aspects that fans are interested in. Personally, the first one is better than the second one no matter from any angle. In addition. In fact, when I wrote the content of microblog, after the introduction of the characteristic questions, let's talk about the key questions. We can't just make headlines and ignore the ultimate purpose of microblog promotion. Therefore, we must mention as many enterprise related products as possible in microblog content. In addition, we can also control the release frequency, so that enterprise microblogs can have about ten updates every day. Instead of using automatic updates, we can manually select some more lively topics for updates. In order to add personality, you can choose a good avatar. Ensure the order of microblog promotion. Just like I usually distribute links, I have to plan what I do. There will be 10 today and 20 tomorrow. We should make preparations in advance for microblog publicity, otherwise it will take time and energy. Generally, website planning is divided into four aspects: activity positioning, activity form, activity prizes and activity promotion. 1 Activity positioning Of course, we should know where the focus of promotion is, since it is microblogging promotion. For example, when I promote clothing, I need to publish information in fashion micro groups, improve the exposure rate of microblog, and also make clear the three goals of my microblog promotion: Increase the number of fans; Second, first. Brand promotion; Third, product promotion promotes consumption. Make sure of these, and then carry out reasonable micro blog promotion activities for your own purposes. The number of times that Weibo sends content every day is a certain number, so when I publish content, everyone in PS knows it. We should streamline it and take the opportunity to improve the exposure rate as much as possible. And careful friends will find that replying to the home page information in the WeChat group will increase their exposure and display their avatar, so in normal operations, you can timely query the latest news of the WeChat group and then speak. 2 Activity form The activities carried out on Weibo are generally divided into two forms, from my experience accumulated in previous activities. One is participation with prizes, the other is friendship participation. Don't even think about it. It must be that the publicity effect of the former is good, but the enterprise should reasonably choose the form of activities according to its own needs, so as not to lose effect after spending money. Bonus comment, form of award participation: attention with prizes. Forwarding with prizes, mutual recognition with prizes, answering questions and winning prizes, etc Form of friendly participation: voting, paying attention, commenting, etc 3 Event prizes Do as you can, which must be decided by the enterprise owners themselves. Can't sell iron to attract eyeballs? Not enough for business owners to spend a certain amount of money to buy some popular prizes. After all, they can't afford to give up children to buy wolves. However, the type of prizes must involve their own products. For example, the first prize is the iPhone 4, and the second prize is their own clothing. After all, I will seize every opportunity to promote my products. 4 Activity promotion It is not that the activities can be carried out regardless. If the activities are as smooth as expected, this also needs the attention of the business owners. At this time, I will make persistent efforts and use other forms of network marketing. In fact, CZ will let more people know the event and improve its influence. The content construction of the stepping stone for promotion should be featured and focused. In fact, this is very simple. After a good plan, the construction of microblog content is needed. The webmaster can be competent alone, but remember that the content construction must have characteristics and focus. It is to make your own microblog content attract everyone's attention at the first time, and the characteristics are easy to say. Because Weibo has a limit on the number of words (140 words), I need to fully grasp each word. When writing, it can be sexual, with a certain appeal, or combined with the current popular words, such as the following two items: There are rewards! Qi B's short skirt is so weak that you can all come to see these great loves. In hot summer, put on these clothes and enjoy life. The construction of microblog content should draw more materials from the aspects that fans are interested in. In fact, when I wrote the content of microblog, after the introduction of the characteristic questions, let's talk about the key questions. We can't just make headlines and ignore the ultimate purpose of microblog promotion. Therefore, we must mention as many enterprise related products as possible in microblog content. In addition, we can also control the release frequency, so that enterprise microblogs can have about ten updates every day. Instead of using automatic updates, we can manually select some more lively topics for updates. In order to add personality, you can choose a good avatar. Love and boast, remember not to sell melons. Fan interaction is indispensable We must pay attention to the interaction between fans. After all, the activity is promoted by everyone. So when the enterprise webmaster is doing microblogging activities. Interaction is an important way to increase the stickiness of fans. Adhering to the interaction with the event participants can maximize their enthusiasm for participating in the event, increase their goodwill, make the website promotion go to a higher level, and more importantly, adhere to communication with the winners to ensure the natural flow of prizes, and increase the depth and completeness of the event. There will also be some mutual recognition, in addition to timely reply to participants' comments. You must know that mutual fans, but in the process of mutual fans, enterprise webmasters must not cheat fans. Even if the number of followers is limited, they should promote with integrity, which is a healthy role for the development of the website. Do a good job of tracking the whole line of data statistics and four insistence activities. Do you need further promotion and online marketing? Is the activity well done. No one can say for sure, but one "person" knows that is data. Through the sorting and analysis of data, we can get the progress of the activity. Therefore, websites, especially enterprise websites, should monitor the details of comments, forwarding, number of fans and so on when they promote microblogging, and fully grasp the status of the activity progress. Even when the activity is over, we should summarize the overall situation and summarize the effect of the activity, So that I can promote relevant activities again next time. V. Ensure transparency and fairness of activities The prizes are also very attractive. In fact, sometimes I boast that the activities are very good. But no one participated. I wonder if you have met such a situation? At least I have encountered that even though I have launched all Apple products online to attract everyone's attention, the event still has few fans. Later, I analyzed that the key is that many users are in a wait-and-see state and will not participate in the event before they are uncertain about the authenticity of the event, so I announced the progress of the event in a timely manner, The participation of everyone is shown in the form of a table, and users who win the prize are given real rewards, and they are encouraged to post their prizes on Weibo, so as to increase the transparency and fairness of the event. Do a good job of supplementing Weibo publicity and increase promotion channels. But the traffic is too single after all, and sometimes microblogging promotion is very effective. Or I can't find people who don't play Weibo, so when enterprise websites promote on Weibo, they must publish some promotion information on forums, post bars and other platforms with many members in a timely manner. Soft articles, ad posts, pop ups, etc. can all be used, as long as more people know about my activity, Because only when more and more people know the existence of the event can the influence of the event reach its peak. Strive to form a system seven adhere to temporary operation. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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