Search Engine Optimization (SEO) Glossary
Source: Shangpin China |
Type: website encyclopedia |
Date: June 6, 2012
Search Engine Optimization (SEO) Glossary Search result: As a response to a searcher's search request, a search engine returns a link to a matching page, which is the search result. Search engines use a variety of technologies to determine which web page matches which search request, and rank natural search matching results according to the degree of relevance. See the most matching results presented in the first search results. Paid placement and directory results are usually affected by both relevance and website owner bidding results.
Search Engine Marketing (SEM) is designed to improve all behaviors of website search referrals, whether natural or paid search. Search engine marketing is also called search marketing.
Search Engine Optimization (SEO) is a series of technologies and methods dedicated to improving the natural search ranking (rather than paid ranking) of websites. Site map is a spider friendly page that provides links to other pages in the website domain. For a small website, the site map provides direct links to all pages on the site. Medium to large sites use site maps to link to the main central pages in the domain (these pages will eventually access all the pages on the site in turn). For example: //www.sino-web.com/sitemap.xml
Spam 1. Unsolicited illegal e-mail, which usually contains business information or fraudulent topics, is delivered to the recipient without permission. 2. Also known as search cheating technology, the immoral (but legal) technology designed by websites to fool search engines will be displayed even if their web pages are not the best match for a search request.
Metasearch engine A search engine sends the search requests entered by many searchers to many other searches, compares the results of each search engine and displays them on a single result list.
301 Redirect, also known as permanent redirect, is a command to the website browser to display different URLs that the browser is required to display. It is used when a web has experienced the last change of its URL. A permanent redirect is a server-side redirect that can be correctly handled by search engine spiders.
302 Redirect is also known as temporary redirect. It is an instruction to the website browser to display different URLs that the browser is required to display. It is used when a webpage has experienced short-term URL changes. A temporary redirect is a server-side redirect that can be handled correctly by search engine spiders.
The professional level of an authoritative website is usually measured by its inward hyperlinked network. Search engines usually attach great importance to websites that get inward links from sites that are well linked by others, and put these sites in front of the search results for search requests that match the site theme.
An authority page is a page that has many links to a topic.
Back links are referred to as inbound links, which refer to hyperlinks from a webpage to your webpage. The inbound links from the external links of your site to the web pages are of great value when the search engines do link analysis and rank the search results according to relevance.
A two-way link is also called a mutual link. It is a hypertext link to a web page, while the target web page links back to the original web page.
Web log 1. A file on the Web server that records every operation performed by the server. Log files can be analyzed in a very complex way to determine the number of website visitors (according to people and spider programs of search engines) and the number of pages they browse. 2. Also known as blog, it is an online log.
Publication, a regular column on the Internet. Some blogs are private diaries that recall past events, but others are similar to magazine columns that focus on specific topics of interest.
Banner ad is also an advertising banner ad, which usually appears as a large colored rectangle in the prominent part of the web page, similar to advertisements appearing in newspapers and magazines. Clicking on the banner will bring visitors to the advertiser's website.
Behavior model is an abstract summary of the behavior of a group of people performing certain tasks, which is used to measure and analyze what they are doing. This analysis can suggest how to improve the process during task follow-up.
Bid refers to each search engine to pay a fee to the search engine to ensure the ranking of paid search results. In its simplest form, paid search results show that the website link of the highest bidder is at the top of the result list, and the bidder pays the search engine every time the visitor clicks on the bidder's link.
The bid gap is an obvious difference between two adjacent bids in a paid bid. For example, when a bidder currently ranks third, its highest bid is 50 cents, while the fourth bidder's bid is 40 cents, and the bid price difference is 10 cents.
Web log (blog, short for weblog) is also known as blog, which is an online personal journal and a column on the Internet. Some blogs are private diaries that recall past events, but others are similar magazine columns that focus on specific topics of interest. For example, Shangpin China SEO website optimization , Shangpin China Website production , Beijing website construction (ihucc.com) Click Internet users use their mouse to access new web pages. The website evaluation system program captures all visitors' clicks for evaluation and analysis.
Click fraud The unethical act of clicking a paid search list without intention to convert it is just to cause a pay per click fee to be charged.
Cloaking is also known as IP delivery. It is a cheating technology. For the same URL, a program is designed to return a page to a real visitor, as well as a different version of a page for a search engine spider - a page full of keywords. The back page is designed to get a higher search ranking. The term "cover up" comes from the fact that website owners prevent visitors from knowing their search optimization secrets by viewing their HTML code.
Content is an Internet term that refers to the text and pictures on a web page. Search engines often look at content optimization, so search engines can more easily find relevant pages for search requests.
Content writer is one of the professionals in the peripheral search team, who is responsible for writing the information content on the web page. Their responsibilities are different from those of the people who sell products.
Cookie browser is used to store information that needs to be remembered by web pages. For example, a webpage can store your visitor's name in a cookie, so that every time they come back, their name will appear on the homepage of your website in their browser.
Copy writer is one of the website professionals of the search marketing peripheral team, who is responsible for writing the content of the information expressed on the web page. The responsibility is different from that of conveying information.
CAP (Cost Per Action). Also known as cost per action, it is a form of charging. You only need to pay when the searcher takes "action" - usually to buy your product at one time. In practice, CAP prices are mainly used in fixed placement or shopping search, rather than advertising based on bidding. Prices range from $5 to $50 on all search engines.
Crawler is a spider program, which is a part of the search engine. It is responsible for locating and indexing each web page on the Internet, so that it can respond to the search requirements of the searcher. Successful search engine marketing depends on crawlers finding almost all pages on a website.
CSS (Cascading Style Sheet) cascading style sheet, also called cascading style sheet, is a set of format instructions for each tag of an HTML file. It can be customized, so that the same tag file can be formatted in different ways by different style sheets.
The description tag is an element of HTML and contains the outline of the web page. Sometimes the search engine matches the page description with the search request, so improving the quality of the description may be a good way to optimize the page.
The destination page is based on the bow tie theory of the web page. The web page linked from the core page does not link back to the core page itself. Target pages are usually high-quality pages, but they may be part of the company's website, with more internal links than external links.
The directory has a list of hundreds of topics (such as flying fish or lace) and many links related to this topic. Yahoo is the most famous example of directories, but most directories are less commonly used than text search technology.
The directory list is one of many hyperlinks on a specific topic. The owner of the site sends a page request that it be listed in the directory, and will tell them that there is a "directory list" after their submission is accepted. Yahoo and Open Directory are the most famous examples of website directories.
Portal page (doorway page, gateway page, entry page) is a kind of cheating technology. Through it, a web page is specially used to get high search rankings, but has no value to site visitors. Unlike the search landing page, a portal page usually tries to keep visitors to the browsing website hidden.
External links link from one site to another, allowing visitors to switch to a new site. The search engine will think that these links are the approval of the site that sent the links.
Hidden links are a kind of cheating technology, through which hyperlinks are designed to be accessed by spiders without being discovered. Cheaters link from many high ranking links to the pages they want to promote.
Hidden text is a cheating technology. Through this technology, the text on the web page is designed to be seen by spider programs rather than people. Text can be displayed without being seen by using a very small font size, or using the same color as the background color, or covering keywords with graphics or other web page elements. Cheaters pile up keywords on the web to get high search rankings. Inbound links are also called backlinks, which refer to hyperlinks from a webpage to your webpage. The inbound links from the outer chain of your site to the web page are of high value when the search engine does link analysis and sorts the search results according to relevance.
An index is a list of all the words on a website that a search engine has, and on which page each word is on. When a searcher enters a search request, the search engine looks for the search request in the search index library and locates the page containing these times. Search index base is the main database of search engines, and no search engine does not have a well-designed index base. Indexing is a process in which a spider program stores every word on the Internet and the corresponding web page location. Search index database is the main database of search engines, and no search engine does not have a well-designed index database. Sometimes referred to as inclusion.
Internal links are deep hypertext links within your website, for example, not links to the home page.
Internal links link from one page to another on a website, enabling visitors to go to a new page. Search engines don't value these links.
A keyword is a specific word or phrase that search marketers want searchers to frequently enter as a search request.
Keyword density, also known as term density, is the ratio of the items of a specific search request to all items on a web page. For example, if the 200 word web page you want is found with the keyword "insomnia", and the word appears 12 times on your web page, the keyword density of the word on your web page is 6% (12/200). Search engines generally believe that pages with 6-7% keyword density are of high quality. (Websites with higher keyword density will be suspected of cheating.)
Keyword loading (keyword stuffing) is a kind of cheating technology, through which keywords are overused only to attract search engines.
Keyword placement is also called term placement, which is a measure of the value of words on the web page. All words are not equal on the web. The words in the page title or paragraph title are more important than the words in the body paragraph - the location of these words is their layout. Position and placement constitute the prominence of keywords.
Keyword prominence is a measure of the placement and location of terms on a web page, indicating its value to search engines. The most prominent keyword position is the first word of the page title, because the title is the best layout and the first word in the best position. Words with good keyword prominence will have good matching results.
A set of keywords, an image or other "hot spots" on the web page will lead visitors to another web page when clicked. Search engines pay special attention to outward links when crawling pages, and pay attention to inward links when ranking pages according to the relevance of the search index.
Link analysis is also called link popularity. The technology used by search engines determines the authority of web pages by detecting web links between web pages. Search engines also use link analysis when ranking search results by relevance - pages that get many inbound links from many highly authoritative pages will rank higher than other pages. Link farm is a kind of cheating technology, through which search marketers can build dozens or hundreds of sites that can be crawled by search engines, so that they can get hundreds or thousands of links to promote search rankings.
Links within the family may be considered biased by search engines if they have similar IP addresses, or similar database information, or links between anchor texts. Search engines will downgrade these links because they are not among the parties - this recognition is less valuable than other recognition. A log file is a file on your network server that records every action taken by the server. Log files can be analyzed in a very complex way to determine how many visitors come to your site (according to people and according to the spider program of the search engine) and the number of pages they visit.
Match A page created by a search engine to respond to a search request. Search engines use different technologies to determine which page matches which search request, and rank pages according to relevance, so that the best matching page will appear first.
MEAT refresh redirect The mega tag in your HTML<head>section indicates that the browser should enter a different URL (for example,<meat http equiv="refresh" content="5; URL= //www.yourdomain.com/newURL ”/>）。 This tag flashes on the screen (5 seconds in this example) before the new URL is displayed. Unfortunately, this technology is usually ignored by search spider programs, so try to avoid using it.
One way link is a hyperlink that links to a web page without a corresponding link back to the original web page.
Optimizing content is a search marketing term, which is about modifying pictures and words on a web page to make it easier for a search engine to find the web page for a related search request.
The term of page view is used to calculate how many pages on a site are read by individual visitors. If three people look at a page once and two people look at the same page twice, there will be seven page views of the page.
A paid link is a hyperlink that links to the target site and has been paid to the source site.
Permanent redirect, also known as 301 redirect, is a command to the website browser to display different URLs that the browser is required to display. It is used when a webpage has experienced the last change of its URL. A permanent orientation is a server-side redirect that can be properly handled by search engine spiders.
Ranking is the technology used by search engines to select matching pages and generate search result pages. Some search engines sort search results by date, while most search engines rank by relevance. The software code that determines the final ranking execution is called the ranking algorithm, and it is the core trade secret of each search engine company.
Ranking algorithm is a software used to control how search matches are accurately arranged in order on the search results page. Search matches are sometimes ranked according to the date the page is generated, while most rankings are based on relevance. The relevance ranking algorithm of search engines is the core trade secret of every search engine company.
Ranking checker Any feature of a natural search match can be used by the ranking algorithm to generate a picking match for the search result pages. The relevance ranking algorithm uses many elements, including the location of the web page matching the search request, the authority of the web page (based on link analysis), different words in the search request and their proximity on the page, and so on.
Reciprocal links, also called two-way links, are not only hypertext links to a web page, but also links to the original web page.
Related link A hypertext link to your site that you request because of business relationships, such as the relationship between your company and suppliers, dealers, and customers.
Relevance is the degree to which a natural search is related to a search request. A highly relevant match is the first candidate result for that search request. Search engines usually use The relevance ranking algorithm selects matches through relevance to show the search results. The relevance ranking algorithm uses a variety of factors, including the location of the page matching the content of the search request, the authority of the page (based on link analysis), the proximity of the words in the search request to each other on the page, and more.
Relevance ranking is a technology that is used by search engines to generate a series of natural search results by picking and matching, and these highest matching results are closest to the relevance of search requests. The software code that determines how the specific relevance ranking is executed is called ranking algorithm, and these algorithms are trade secrets for each search engine. The relevance ranking algorithm uses many elements, including the location of the page matching the content of the search request, the authority of the page (based on link analysis), the proximity of the words in the search request to each other on the page, and more. Robot is not a common name for spider programs. It is a part of the search engine to locate and index every page on the Internet that may answer search requests. Usually only used when discussing robots HTML tags or robots. txt files.
Sandbox effect is an informal name used by search marketing experts to describe how Google and other search engines handle new sites. They will cool down those websites whose link popularity is rising rapidly. The web page can show the content it wants, but it will be placed in the "sandbox", and no search request will get the highest ranking. If its popularity remains unchanged or gradually increases after a period of time, the search engine will begin to cancel the cold treatment and give a higher weight to the popularity of links, making the search ranking rise.
Spider is a crawling program, which is a part of the search engine. It is responsible for locating and collecting web pages on the Internet, so that it can respond to the request of the searcher. Successful search engine marketing depends on the crawler being able to find almost all the pages on the website
Spider paths are easy channels for site navigation, such as site maps, classification maps, country maps, or text links at the bottom of key pages. Spider Path includes any method that allows spider programs to easily find all pages on your site.
Spider trap Spider trap is an obstacle that prevents spider programs from crawling websites. It usually comes from the technical methods of web page display. These methods can work well with the browser, but they hinder spider programs. Spider traps include JavaScript drop-down menus and some kinds of redirects.
Tag is a method to mark the text with clear meaning in the file. The purpose is to make the computer more convenient for text typesetting and query. Identification languages such as HTML allow content authors to "decorate" part of the text by specifying tags for file elements. For example, the title tag (<title>About our company</title>) determines the title of the page.
Temporary redirect, also known as 302 redirect, is an instruction for website browsing, which is used to display the website address different from that required by the browser. It is used when the website address changes for a short time. Temporary redirection is a server-side redirection that search engines can correctly handle.
Traffic website evaluation is a term used to describe the number of website visits. Website reviews frequently analyze traffic increases and decreases, and they usually evaluate the success of search marketing through search engines.
The World Wide Web, also known as the World Wide Web or the World Wide Web, or simply the "network" or the Internet, is a network of interconnected pages that display content or allow interaction between network visitors and organizations that own websites.
The abbreviation of XML Extensible Markup Language, a markup language standard similar to HTML, allows tags to be defined to describe any kind of data, making it very popular as a data source. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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