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7 Tips for Writing Page Titles in SEO Optimization (Search Engine Optimization)

Source: Shangpin China | Type: website encyclopedia | Date: June 6, 2012
The title of the page title in HTML is the first line of clickable text in most search engine results. Page title plays a very important role in search engine ranking algorithm, so it plays an important role in SEO website optimization (Search engine optimization) is also the most important.

1. Include keywords
HTML page title is a very important factor in ranking algorithm, so it must include target keywords. However, due to limited space, we should focus on two or three keywords.

2. Try to be brief
Most search engines display titles that are only about 60 characters long in the search results list. Therefore, in order to make the message expression as clear as possible, important keywords should be placed at the beginning of the title. At the same time, ensure that the first 60 characters of the title can express a complete meaning.

3. Write an independent title for each page
Don't let your own website pages compete with each other because of the same page title. Each page must contain different content, so you can always find a different angle for each page title. Let each page of the website have the opportunity to reflect its own value.

4. Include company name
The name of your company can not only distinguish your result list from your competitors, but also bring you more clicks. Perhaps the company name itself has a good reputation, or it can provide important context, making your search results list more attractive or relevant.

5. Do not repeat the site navigation structure information in the title
People often take the place where the page is located in the navigation structure of the website as the page title, such as "home page", "home page" or "our products", etc. Each different part of the website should be named to display keywords more effectively.

6. Don't take it for granted that your slogan can work
Even if your goal is to build brand awareness, you also need to consider whether the slogan contains target keywords. If it contains keywords, can it be considered that it can encourage people to visit the company's website. For example, "Shangpin China" website //ihucc.com/ At the beginning of its establishment, the title of the homepage was "Shangpin China - a website construction expert you can trust", which may be a good slogan, but it did not contain any keywords of the website, compared with "Shangpin China - Beijing website construction The company's flagship brand. ", Most users will be more inclined to click the latter.

7. Don't over repeat keywords
Excessive repetition of keywords is a short-sighted strategy, which will seriously affect the ranking of websites.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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