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How to Use the Psychology of Website Users to Improve the Effect of Marketing Website Construction

Source: Shangpin China | Type: website encyclopedia | Time: July 17, 2012
Conformity psychology is a normal psychology that everyone has. In normal business activities, conformity psychology is applied incisively and vividly. The year before last and the year before last, e-books sold well in the market, which is a successful case of marketing planning implemented by making good use of the herd mentality.
How to Use the Psychology of Website Users to Improve the Effect of Marketing Website Construction

As a useful auxiliary tool for marketing, marketing Website production It is also necessary to make good use of the user's herd mentality. For example, the success stories, partners, easy qualifications and other columns we often see on the website have a certain purpose. When building and producing websites, if you can grasp the user's herd mentality, the marketing advantages of the website can be more perfect. Pilotage Technology, the preferred brand for website production in Shanghai, believes that it is necessary to grasp the user's herd mentality everywhere, from the page art design of the website to the setting of website function modules, from the maintenance and updating of website content to the reasonable application of marketing price differences.

The Application of Conformity Psychology in Online Marketing Plug ins
The Internet Network Information Center and its third industry company, Beilong Zhongwang, are really smart. They conform to the development trend of e-commerce websites and the reality of the lack of integrity in China's current social environment, and have launched credible certification. And trusted authentication is the best way to improve users' cognitive experience and make good use of users' herd mentality. The Internet Network Information Center is the most authoritative organization for managing IP addresses and domain names in China. Although it is not a government organization, it exercises government functions and rights. Regardless of whether the trusted authentication is profitable and how it faces challenges, this small authentication icon alone is very helpful to the credibility of the website and to grasp the initiative of users' herd mentality. There are more ways and means to improve users' conformity than this. Many companies prefer to brand websites with big brands, especially emphasizing the official. The purpose is also to win users' trust.

The Application of Conformity Psychology in Website Art Design
Website art design has never been a casual matter. For enterprise websites, most website functions and columns are very similar. In other words, the difference between a website and a website is website design. The pleasing, professional and exquisite design can effectively improve the user experience. Secondly, it can also place the content that is helpful to marketing and needs of users in a prominent position, and promote users to have a herd mentality. When designing the home page of a website, companies usually tell their success stories and place them in a prominent position with well-known partners. The Internet company where I work has a customer who asked for the authorization certificate to be placed on the home page of the website, which is actually a measure to make good use of the herd mentality.

The application of conformity psychology in website function module
Although the column settings of most enterprise websites are the same, there are differences in different industries and companies. For example, trading companies tend to focus on products and licensing. And decoration design companies are more likely to highlight their designers' ability and operating experience. Of course, cases are always the main columns of such companies' websites. Because when users see such a website, they will think, since they have such credit and so many big brands have chosen this company, what should I worry about? In terms of website column settings, there are many other things that can make good use of customers' herd mentality. For example, some companies implant user comments in the website product display module, such as the product display module of JD Mall. When you see that 90% or more of the users give favorable comments, will you hesitate when you have a desire to buy?

Network marketing is also a kind of sales method. By analyzing some psychological characteristics of users and showing them with website design and functions, it is easier to achieve success in marketing. In fact, in website construction and online marketing, we can not only use the herd mentality, but also make use of people's foreign psychology, and even some greedy desires. Leonardo da Vinci's furniture time, when the uproar was on the scene but disappeared, was to take advantage of people's foreign psychology. By taking advantage of the convenience and rapidity of network communication, online sales methods such as low price discounts and even free promotions are even more numerous. Just a few days ago, on the eve of the once-in-a-thousand Singles' Day, the desperate discount and promotion activities of major e-commerce companies showed how important it is to use psychology and apply it.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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