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How to build a site conforming to SEO optimization

Source: Shangpin China | Type: website encyclopedia | Time: July 19th, 2012
A good website is not achieved in one step, and later fine-tuning and modification are accompanied by Website construction Growth; Some content and functions of the website may only meet some current users, but many things need to be adjusted in the later constant changes, such as the navigation column of the website. Is our layout correct? You can refer to Baidu's heat map, whether there are user clicks, and whether there is a need to change positions between columns, which are all observed through user behavior after the website is launched. Build a compliant seo The optimization of the site is a process, and every detail should be fully prepared. The preparation in the early stage may save us a lot of unnecessary trouble in the later stage; Build a site that conforms to SEO optimization, and then through the later optimization, let our website traffic rise day by day!

How to build a site conforming to SEO optimization

How to build a site that conforms to SEO optimization is a dream of SEO staff, but it is not so simple to implement. Before the website goes online, it feels good. After the website goes online, this or that kind of problem continues to appear on the website. To do a good website, not only requires excellent website building technology, but also requires reasonable SEO optimization thinking, Building a site that meets SEO optimization starts from four points:

1、 Keyword mining and analysis
Keyword is the steering wheel that dominates the fate of the website, and selection is very helpful for the ranking and conversion rate of keywords of the entire website; Before website construction, you should select keywords that match your website according to your industry positioning, and list the keywords in a table, which can be counted from two points: 1. the competitiveness and value of keywords, 2. the layout of keywords in the website. In addition to using keyword mining tools, you can also refer to the layout of websites in the same industry for keyword selection, More websites in the same industry may give you a deeper understanding of the industry and pave the way for the construction of the following sketches.

2、 Look for reference sites in the same industry
There is no website as a reference standard. It is estimated that people will become obsessed with the imagination completely out of thin air. The imagination is very beautiful, but when we really want to implement it, we will find many bottlenecks hindering us. According to our own personal experience, we should look for sites related to the same industry in the early stage of website construction as our own website reference sites, especially those that are better optimized, What can be used for reference and what functions can be used for reference? List some good things as a planning goal of your website, and even refer to the layout of websites in the same industry; With a clear idea, it will save a lot of unnecessary trouble in the later website construction.

3、 Create a website based on sketches
After the sketch is drawn, we can then create a website according to the sketch. It is better to have a reference website. If the program needs us to write, the workload will be very heavy. We will improve and innovate on the basis of others to create a website with our own website characteristics. After the website is completed, we need to adjust some details, Put the keywords previously mined into the title, modify the URL path, make 301, 404 pages and other technical problems, which will not be listed one by one.

4、 Sketch making and modification
After the keywords are mined and counted, the next thing to do is to make and modify sketches. Sketches are used to simulate websites. You can use drawing tools to list some important sections, such as the keywords of each column on the navigation, the content placed on the section, and then fill in some secondary sections. After the sketches are drawn, you can ask others to put forward some suggestions, Look at their views on their own sketches. No matter whether the other party understands SEO or not, they can ask them to give their opinions. Valuable opinions will be the focus of our sketch improvement. The final result will be more perfect only through deliberate modification.
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