What are Baidu's inclusion rules in Beijing website production?

To rank, you need to include. To be included, it can be identified. The identified content is text content. Baidu search engine is the machine to identify it. When it comes to videos, pictures and flash, they don't know what the contents of videos and pictures are, so they can't recognize them. Therefore, it is better to focus on words in the early stage.

Baidu's index ranking algorithm is very complex and often adjusted. Baidu's ranking order was once adjusted once a week, but now it may be adjusted three to four times a day. In addition to the top five advertising positions in the bidding position, the ranking of other terms often changes. Of course, the content judged as authoritative and high-quality is always first displayed on the search results page by the search engine.

First, let's briefly analyze the rules of a website's inclusion and ranking weight. The technical optimization of the website can be carried out in combination with its rules.

● The recording time is shortened from about 20 working days before submission to 5 to 10 working days. The shorter the collection time, the faster the new site can join the ranking competition, so the ranking will change more frequently;

● Quality and content orientation, especially for new stations, hardly need to pay attention to the quantity and quality of external connections. The webmaster only needs to do a good job of the quality of the content in the station and update it frequently. Quality includes the simplicity and optimization of the website's own code. In terms of content, original content with high readability is easier to be included in the forefront of Baidu;

● For other rules of internal links and content, because JS (Java) code will slow down the opening speed of websites, websites with more JS code will be degraded; Baidu will reduce the rights of websites with pop-up ads and websites participating in advertising alliances (advertising alliances); Don't have too many links. If there are vulgar and indecent links to the website, also want to downgrade.

Combined with the rules, if it is for the technical optimization of website SEO, as the webmaster or SEO executor, we should first optimize the website to the extreme and improve the operational efficiency of the website. You should be careful and downplay the settings of external links and friendship links. For website content, you should try to be original, so as to attract browsing and staying time, and reduce the bounce rate of users (the quick closing after opening is called bounce). You should be more careful about adding advertisements. After all, advertising will affect the user experience of the website.

SEO is a long-term work that keeps pace with the times. Only by constantly learning and adapting to the rules can we occupy a favorable display position in the vast sea of search engine information and increase the exposure, authority and influence for enterprises and brands.