Talking about the voting principle of search engine optimization on websites
Source: Shangpin China |
Type: website encyclopedia |
Date: August 7, 2013
With the rapid development of the Internet, SEO website optimization In recent years, the competition in the industry has become increasingly fierce. The frequent changes in Baidu's algorithm have made the SEO industry in dire straits. Many industry operators have indicated that the effect of websites using SEO optimization is far less than before, and even many enterprises have abandoned SEO optimization. In fact, this is not a wise decision. As long as we have a deeper understanding, we will find that the fiercer the competition is, the more important the position of SEO website operation is. And the author dares to assert that in the future, in the Internet, corporate websites can't do without SEO and the Internet if they want to continue to make profits and operate stably Marketing website construction All enterprises should not underestimate the role of search engine optimization; At the same time, the website optimization personnel should strengthen their own optimization technology to make the website stand out in the fierce industry situation and bring higher business value to the enterprise. With the rapid development of the Internet, SEO website optimization industry competition intensified in recent years, the frequent change of Baidu algorithm makes SEO industry in dire straits, many industry operators show that: before the site using the SEO optimization has far less effect, and even many companies have abandoned SEO optimization. In fact, this is not a wise decision, as long as the better solutions, will find more fierce competition that SEO site operation is becoming much more important, but I dare say, the future of the Internet, the enterprise website to sustained profitability and stable operation is cannot do without the construction of SEO and the network marketing website so the enterprise is not to be sneezed at search engine optimization function; while engaged in the site optimization personnel should strengthen the optimization technology itself, make the website talent showing itself in the fierce industry under the situation, bring higher commercial value to the enterprise.
The concept of search engine optimization has always been flawed. In the worst case, search engine optimization is to create less interactive web content for readers, but for search engines and mysterious algorithms (that is, algorithms that determine the ranking of search results in Google search), these are certainly better content. At its best, SEO is not just about creating clear and linkable websites Website construction With clear content, meaningful themes, high-quality pictures, and the connection will not be broken, the best method should be followed. It also means that these websites are also high-quality target websites that users are most willing to go to. Search engine optimization of this concept has been flawed. The worst conditions, search engine optimization refers to the webpage content making interactive smaller to readers, but to the search engine and the mystery of the algorithm (i.e., decided to search results on Google search ranking algorithm), which of course is better content. The development of the best case, search engine optimization is not only to create clear can connect website (these website construction has clear the contents, meaningful theme, high quality images, and the connection is not disconnected, follow the best method, but also means the site is also the user willing to travel high quality target site.
In addition to exploring new technologies from time to time, website optimization personnel also need to constantly understand the dynamics of search engines. For Baidu, I don't need to know the detailed algorithm content, but I must learn more about what is mentioned in the algorithm, and then apply it reasonably to my website optimization. Next, the author will talk about the voting principle and operation errors in search engine optimization. Site optimization personnel in addition to explore new technologies from time to time, also need to know the dynamic search engine. For Baidu, does not need to know the details of the algorithm, but the algorithm mentioned things I must know how to use, then make reasonable in our website optimization. Next, the author would like everyone to talk about search engine optimization theory of voting and operational mistakes.
Voting principle in search engine algorithm
The search engine algorithm in the theory of voting
As for the voting principle and mechanism, I believe you are not unfamiliar. Maybe I have participated in voting activities; For example, the recommendation of department heads and the election of foreign leaders are all voting behaviors. Then, for websites, voting can be divided into: mutual voting in the website and voting from the Internet. Search engines can preliminarily judge whether a website's quality value, audience group and optimization are formal through voting comparison. The higher the voting proportion, the better the ranking obtained by search engines. About the voting principle and mechanism, I believe we are not unfamiliar, may I have also participated in the voting; for example: responsible departments recommend, foreign leader election and so on, these all belong to the voting behavior. So, for the site, the vote can be divided into: station vote and vote from the Internet, search engines can vote has preliminary judge a site quality value, the audience and the optimization of whether the formal vote, the higher proportion, search engine rankings show better.
About mutual voting in the station
On site vote
The mutual voting in the station can be simply understood as the internal chain, so the rationality of the internal chain is particularly important. Generally speaking, the homepage of the website will accept the votes from each internal page of the website, and the most votes are obtained. The natural search engine gives the website homepage the highest weight value. In the actual site optimization, many SEO optimization personnel still add keywords on the internal page of the website to point to the homepage. In fact, this is unreasonable and invalid votes, It is likely that the search engine will judge that excessive optimization leads to the right reduction of the home page, and the author has made such a mistake. In addition, the home page will also vote on the inside page when it gets the votes in the station. Therefore, I need to arrange the very important information of the website on the home page, and give the link portal so that the inside page can get the votes on the home page. Search engines will also think that such pages are the essence of the website, and will give a higher weight value. The station vote can be understood within the chain within the chain, so the rationality is particularly important. In general, the website home page will be accepted from all sites within the pages of voting, the votes, the weight of the natural search engine to give the website home page is the highest, while in the station optimization, many SEO optimization personnel are still the site pages to add keywords to the home page, in fact this is irrational and invalid votes, it may be search engine for optimization excessive page down the right, the author has made such a mistake. In addition, the home page in site vote at the same time, also on the inside pages of vote, so I need to put the site is very important information in the page layout, and give the link entrance, let the inside pages get the vote, the search engine will think this page is the site of the essence of local, will give relatively high weight value.
Votes from the Internet
From the Internet voting
Voting from the Internet is usually called the website outer chain. When the website obtains more outer chain voting values, the higher the weight obtained and the ranking of the keywords targeted by the vote, which can be established on the premise of ensuring the quality of the outer chain. The author also analyzes the website weight ranking from the perspective of the outer chain unilaterally. In fact, the website weight ranking is also affected by many factors. Due to the strong operability of the website's out of chain voting, some optimization personnel will do a lot of out of chain voting in order to get a good ranking in a short time. This practice has now been considered as cheating by search engines, and Baidu can also identify it well. As for the voting of the website's outer chain, the search engine will also judge the credibility of the outer chain. Generally, the credibility of the unilateral voting is lower than that of the multi platform voting. Therefore, when I do the outer chain, I do not publish a lot on a single platform, but promote and publish on multiple platforms. In addition, I should also pay attention to the rationality, naturalness, quality, value and other aspects of the outer chain. From the Internet voting is what is usually called the site outside the chain, when outside the chain of voting sites obtained values more, keyword weight gain and voting by pointing to the higher ranking, this is the premise to ensure the quality of the chain will be established, the author is also a single from the chain point of view to analyze the actually website weight rankings are also affected by many factors. Because the site outside the chain of voting strong operability, there will be some optimization personnel in order to allow the keyword to get good rankings in a short period of time, a lot of the to do the chain, this practice has now been search engine that is cheating, baidu also can well identify. On the site outside the chain of voting, search engines will this outside the chain of credibility to judge, voting credibility from unilateral lower than many votes, so I do the chain don't single platform to release a lot, but multi platform to promote the release of, in addition, should also pay attention to many aspects of the chain the reasonable nature and quality value etc..
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