Explain in detail the difficulties and breakthroughs of SEO in B2C website optimization
Source: Shangpin China |
Type: website encyclopedia |
Time: August 9, 2013
There are many e-commerce shopping platforms, and a large part of them are in the initial stage of optimization, so they are also SEO website optimization If we can do a good job in optimizing this large market, we believe it will be of great help to our future SEO path. Of course B2C Website construction It is also a website type that is extremely difficult to optimize. Now the electronic commerce class shopping platform has many, but a large part of it in the early stage of optimization, so the SEO website optimization is a big market, if you can do the optimization in this market, believe that there is a great help to my future road seo. A type of web course B2C website construction is extremely hard to optimize.
The difficulties of B2C website optimization lie in: The difficulty lies in the website optimization B2C:
1. There are many keywords. B2C websites are commodity sales platforms. Any such website will involve many kinds of products and brands. Just because there are many products, there are many keywords that need to be optimized. So many keywords need to be optimized by us to ensure the traffic of the website. In addition to product words and brand words, some target keywords must also be optimized, otherwise the traffic will be very tragic. Keyword is numerous, B2C website belong to commodity sales platform, any one such site will involve many kinds of products, many brands, it is because many products, so the need to optimize keywords is numerous, keywords so much we need to conduct optimization, like this only then can guarantee the website traffic. But in addition to product and brand word, some target keywords is also necessary to optimize up, otherwise the flow will be very miserable.
2. The competition is fierce. Now is the century of e-commerce. There will be many e-commerce marketing websites in any industry. These people work in the same industry and sell roughly the same products, which leads to the fierce competition. And this competition is manifested in many fields, such as target words, product words and even long tail words. Fierce competition, it is a century of e-commerce, e-commerce marketing type website construction of any industry there will be many, these people have the same industry, to sell the same products, which leads to the competition is fierce. And this kind of competition in the target word to word even to many fields such as the long tail word.
3. The impact of Baidu bidding. B2C websites are one of the industries that Baidu does the most bidding. Because B2C websites rely on traffic, naturally, people will not give up Baidu bidding, which is the most traffic source. Therefore, we will find that there are very many websites participating in bidding, and the top 10 on the left may even be promoted by Baidu. Because of this, some words, after being optimized to the home page, will have a bad impact on the ranking due to too few clicks, and will have a greater impact on the fluctuation of the ranking. Effect of Baidu bidding to bring, B2C site is one of Baidu bidding do most of the industry, because the B2C site is to rely on traffic to eat, you will not give up the natural Baidu bidding such traffic sources most of the way, so some words, we will find that participate in the auction site is not very much, the left side of the first 10 even may is Baidu promotion. It is because of this, some of the words, then we optimize to the home page, click on the rankings because of too little, it will have a bad effect on the ranking, the fluctuation of.
Although there are many difficulties, we still need to find ways to optimize them, which is the value of our seoer existence, and after optimization, you will have a very strong sense of achievement. Although many difficulties, we are still going to try and get them to optimize up, this is our SEOER value of existence, and optimize up, you will have a very strong sense of achievement.
To optimize B2C websites, the first step is to find the entry point, which is the key word. When we optimize B2C websites, we should be different from other types of websites. All optimization work should start with keywords, and optimization plans should start with keywords. To do B2C site optimization, first of all to find a starting point, the starting point is the keyword. We in the optimization of the B2C website, website to do with other types are not the same, the optimization work we are all from the keywords begin, do optimization scheme should be key words began to diverge.
From the key words, we can plan the overall structure of the website; From the key words, we can divide the important level of the website page; From the keywords, we can even know the source of the website; From the key words, we can know how to update the article; From the keywords, we can know the relationship between these articles and the page.. In short, everything should be based on keywords. This will be very different from doing enterprise stations and forums. From the words, we can plan the overall structure of the site; from the keywords, we can divide the important level of web page; from the keywords, we can even know included sites; from the keywords, we can know the update mode; from the key words, we can know that these articles and the page links.. In short everything around it is keyword based. This can and do enterprise stand, the forum is very different.
For B2C website optimization, the most important thing is also the mining and distribution of keywords, especially long tailed words. For a successfully optimized B2C website, most of the traffic will come from long tailed words. In fact, the long tail word mining of such websites is very simple: But do B2C website optimization, mining and distribution is also the most important keywords, especially the long tail word, a successful optimization B2C site, the source of most of the flow will be the long tail word. In fact, the long tail word this kind of Web mining is very simple:
Every commodity sold on B2C websites has many parameters. These parameters are the best way for us to mine the long tail. For example, clothes have men's and women's styles, colors, sizes, styles, etc. We can use these parameters to combine many long tail words. In fact, for consumers, They are also likely to search for the word "Blue Casual Men's Wear". If you do a good job with this word, you will find that the traffic is very accurate, and the probability of orders will be very good. Each B2C site by sales of goods will have many parameters, these parameters are our best method for mining the long tail, such as clothes, it has male and female, its color, its size, its style and so on, we can produce many of the long tail word with these parameters, and in fact, for the consumer speaking, they are likely to search for "blue casual" this word, but if you do this, you'll find out, the flow is very accurate, probability order transactions will be very good.
Also, with the combination of these parameters, you don't need to worry about the number of included pages. The most successful case of the optimization of these long tails is Wang Tong. Also, with these parameters out of the page, you also don't need to worry about the number included. Optimization of the long tail, the most successful case is Wang Tong.
So to optimize B2C websites, the entry point and key points are all related to keywords! Do a good job of keyword work, you can optimize a B2C website. So do the optimization of the website B2C, the starting point and the point, are related and keywords! Do key words work, you can be a good B2C site optimization.
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