Seven major designs are required for the construction of marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Date: August 12, 2013
Now more and more enterprises have revised their websites. The original traditional websites can no longer meet the needs of growing online marketing, so many enterprises position their websites as marketing websites Marketing website construction Notice which designs are needed, Website construction It is suggested that marketing websites should have seven designs: Now more and more enterprises on their website, the original traditional website has been unable to meet the growing needs of the network marketing, so a lot of enterprises will be the site positioning as a marketing type site, so the construction of marketing type website construction attention to which design, website construction suggestions marketing website to have seven design:
1. Clear website structure process
The website structure clear flow
The structure here mainly refers to the page structure of the website. For example, the page depth of the website should not exceed * *. If the viewer needs to click two * * pages to see the real content, obviously this structure is unreasonable, and it is also difficult for search engines to easily understand the content of the website, thus affecting the weight of the website in search engines. This is one of the two things: the columns of the website should be clear, Whether it is the navigation column or the website, the navigation bread crumbs should be organized: Here mainly refers to the page structure refers to the structure of the site, such as a web page depth not more than * *, if you need some two * * page to see the real content, obviously, this structure is not reasonable, and according to the search engine is difficult to know the content of the website, which influence the website in search engine weight this is the first, second,: the section of the web site should be clear, whether the navigation column or web site configured navigation bread crumbs get organized:
2. Strong visual impact
Strong visual impact
The visual impact is mainly reflected in the design of the advertising map on the home page of the website, as well as the clarity of the home page layout. It should not only give people a sense of affinity, but also bring people an atmospheric and formal image! The visual impact is mainly reflected in advertising design diagram of web page, and the page layout definition, not only to bring the atmosphere and normal to a feeling of affinity and image!
3. Powerful product display
Very sales force to display products
It means that the product details page of the enterprise product release should introduce the product or service in detail from multiple perspectives. At present, many enterprise websites do not provide complete details, just some simple introductions, which obviously cannot give customers a comprehensive understanding of the product. Refer to the details of enterprise product the product detail page should from much angle to introduce the product or service, it introduces many enterprise website is not complete, is the simple introduction, this obviously can not give the product a solution on all aspects of customer.
4. Content with credibility
A credible content
The content of credibility is mainly reflected in the qualification of the company, office scenes or relevant industry certificates obtained by the enterprise. The news released is updated in real time, and many enterprise news centers now display the news of tomorrow or even the year before last. The credibility of the content is mainly manifested in the company's qualification, and related industries or enterprises office scene acquired certificate and so on, including the release of news is updated, now a lot of Enterprise News Center this year put tomorrow and even the year before last news.
5. Strong communication (for search engines)
The dissemination of power (for search engine)
Strong communication power mainly refers to the authority of the content of the website itself and the friendliness to search engines. For example, every page of our website in Beijing can be customized with keywords and descriptions, which greatly increases the optimization of long tail words on the website! The authority of the dissemination of power mainly refers to the site itself, as well as to the search engine friendly degrees, like our Beijing website construction website each page can be custom keyword and description, greatly increases the site long tail word optimization efforts!
6. Sound customer service and sales system
Sales customer service system
The customer service sales system not only includes the floating customer service system of the website, but also includes the analysis of the number of visitors, the user's online behavior trajectory, and the skills of the telephone receiver. Sales customer service system not only includes customer service system website floating, including the analysis of the number of access, as well as the user's network behavior trajectories, including phone skills etc..
7. Perfect and convenient website background
A perfect and convenient website backstage
The backstage management is all for non professional network people, so we should stand in the customer's force field in design, and try to be humanistic in uploading data and other operations! Maximize the operation time of customers! The backstage management is oriented to non specialized network sources, so in the design to stand in the customer's force field is designed, try to upload data and operational aspects such as humanity! Time to maximize savings customers!
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