How to position consumer concerns in website construction?

　　 1、 Survey target audience groups

Before website construction, we need to know who our target audience is, what their needs are, and which website functions or information they pay more attention to. Only by deeply understanding the target audience group can we better position consumer concerns.

Research on target audience groups can include industry reports, market research, questionnaires, etc. These research results can provide reference and support for subsequent website construction.

　　 2、 Analyze the characteristics of competitors' websites

What concerns should be paid attention to for the websites of competitors in the same industry is a point that cannot be ignored. Through the analysis of competitors' websites, we can better understand consumers' needs and preferences, as well as the current trend of the industry. This analysis can start from the following four aspects:

1. Study the content of competitors' websites to find out what rich information they provide and what their value is.

2. Analyze user activities of competitor websites, including traffic sources and page conversion rate.

3. Pay attention to their creativity in content production and innovation in website interaction design.

4. Describe the performance of competitors' websites, including their interface design, functional features, security, etc.

　　 3、 Focus on hot events and topics

Current affairs news, social media and online hot events are among the most popular topics nowadays. By focusing on these hot events and topics, you can grasp the priority of news and hot topics, and your website can also become a participant and promoter of current events and hot discussions.

To understand hot events and topics, we need to constantly pay attention to online media, social media and TV media, pay attention to all kinds of news, comments and evaluations, timely understand consumer concerns, and grasp the direction of public opinion.

　　 4、 Website data analysis

By using data analysis tools to analyze website visits, page views, page dwell time, user behavior and other information, you can quickly and comprehensively understand which content and functions of the website are more popular with consumers, and which content and functions need to be improved and optimized.

Data analysis can include tools such as Web Analytics, which can not only help us to deeply mine the data of website visitors, but also help us to optimize the adjustment of the website and improve its conversion rate and user experience.

In short, in website construction, it is essential to locate consumers' concerns. Only by deeply understanding consumers' needs and preferences can we better enhance the value and user experience of the website. These practical skills described above can help us better position consumer concerns and help us develop websites that meet user needs.