Website keyword ranking decline and solutions
Keywords“ Beijing website construction "You've worked hard to get the ranking, and you've worked hard for most of the time to get the result, but you don't always come first. If you get the ranking, you think you can be liberated, and you wait" Beijing website production "It's too late to regret the loss of the ranking. The ranking needs to be maintained. It's good to occasionally query keywords. It's good to be happy when you rise, and you can't be too depressed when you fall, Seo website optimization What is the reason why we lost our ranking? Losing the ranking is not terrible. The terrible thing is that you can't return to the throne. It's really a quick return to the liberation. I will introduce several factors and solutions to you: 1、 Server failure
There are ASP, PHP and other codes in the website space. They are not cheap, but they are not cheap. They also want the space with good quality and low price. The problem is that there is no such opportunity. It may be feasible to rely on contacts. Every penny is worth every penny. Space vendors also like to make a profit and run away. When you buy the space, they will put it on the website. It will be closed in a few days, The space business is also out of touch. It's really unlucky to get home. If you change the space again, it will have a great impact on SEO. If a stable space needs popularity, price determines value, and you can't bear to invest in space, just don't be a webmaster. However, some industries are gray and profiteering, which will inevitably cause some people to envy, and they like to find people or attack their own doss, If your website can't be accessed for a period of time, the users will gradually lose, and your ranking may change. Such webmasters can afford to buy good servers to resist. Your space is often unstable, or occasionally can't be opened. I suggest you quickly change to another space provider.
2、 Frequently modify the website title
New website: Frequent modification of the website title within 1-2 months of the newly built website will lead to being K, and the author used to be a marginal type. Those words are always harmonious by Baidu, which makes me change them frequently. Unexpectedly, this is a big taboo. The website has been K for a long time, and it can even be said that it is hopeless. It can only be changed to another domain name. The weight of the new website is not high, and it is easy to attract the attention of search engines, It feels like your website is joking with it. You should choose the keywords for what type of website you want to do. Don't wait until you start updating content and sending out the chain. Then change the title. You can either lower the power or get K if you want. Generally, you can change the title once or twice, but the time should not be too short. It is better to do such a small action half a month. Don't make a big bleeding at once. That would be a big trouble.
Old station: After more than three months, it has a certain weight to become an old station. At this time, the title can not be changed too frequently. Even the old station's domain name is old enough to do a new station, it also recovers quickly, but there will be some punishment for frequent title changes. The author used to do a group of stations and engaged in a single page ranking model for Taobao customers. Unfortunately, the ranking always fails, and I am helpless, VPS also needs to renew its fees, so it has to sell all the domain names of the website group. The buyer of my domain name is the private service industry. There are thousands of domain names. At that time, many of my domain names had been included, and some of them had home page snapshots. Because the webmaster knows whether he knows about seo, those domain names have been changed by him all the time, which has caused my original collection to be stripped of all, and there is no home page snapshot, It may be that the factor of the station cluster sprocket finally brought it back. It has been K again for some time, and the search engine has been punishing it all the time. No matter whether new or old websites are the same, it is a big taboo to change the title frequently, and it is still good to change occasionally.
3、 Website revision path modification
If you change the website version or program or template, a large number of 404 error prompts will appear for spiders to crawl, and the path will also be modified according to the template settings. If you do not change the template again, your previous links are all dead links. Some programs are different, and spiders can recognize them. If your original program is a blog program, you will change to a forum program, When the spider crawled, it found that your program had changed. It was not the original blog program. Even if your path was the same, the content was intact. But the most important thing was that the spider could identify the forum program, and your website might be punished. If the website structure changed by more than 60%, the ranking would drop. Some website program adjustments lead to path changes. It is better to use the same type of website to modify. The template should also be prepared. 404 pages should be set properly, robots should prohibit some pages, and the original user experience settings will disappear or improve if the version is modified. All things are for the users.
4、 Implications of friendship links
The previous friendship links of some websites have not been replaced. It just happens that the domain name webmaster of that website has not renewed and has been registered as a garbage station or an illegal station, but he still has your link, and you are still hanging his link. When his website is punished by the search engine, you will also be implicated, Friendly links should be frequently queried and replaced. No one can think of anything tomorrow. Friendly links are one of the ways to find strong relevance. Even if the weight of this website is very low, the content quality is OK, and the relevance is not very strong, it can still be exchanged. After all, we do not have strong human resources, and the largest resource of links is human resources.
5、 Loss of outer chain
We won't find out if the tracing text is lost, but the friendship link can be seen, but Baidu related fields can directly affect the website ranking, and the loss rate is also very high. The external chain is one of the important factors supporting the website ranking. Otherwise, why do so many people always say that they stick to sending the external chain every day, Most of the external links they send are forum personal signatures and third-party blogs, and the chances of being deleted are very high. There is not necessarily no website that will not be closed for soft text forwarding. The external links should be stable, and gradually rising is the best. The external links are a sharp sword that can forge rankings and also destroy rankings. Then the external chain we do must be of high quality and not easy to lose. The one-way external chain of the station group also needs money to renew the space and domain name. Once there is no money to renew, the natural website will be closed, and the external chain will also be lost.
6、 Website content update
Website content is blood and unreadable new content. Who will continue to browse your website? There must be many repeat customers who will gradually alienate your website. The website relies on content to retain users. Even if you update a very powerful masterpiece a few days, it is better than you reprint the repeated content that others have seen hundreds of times every day, You should also update on time. Your website will always have someone waiting for your update. If the website is not updated, it will be dead. As a webmaster, you cannot insist on sending out the chain, but you must also insist on updating the website content.
7、 Surpass of competitors
If you don't always rank first, your ranking will never remain as stable as Mount Tai. Unless there is no competition for keywords and no profit points, you can dominate the mountain. If you don't work hard, it doesn't mean your competitors are lazy. You should always be faster than others, otherwise you will fall behind. There are still many excellent people, The key is to rely on your own efforts.
8、 Search engine algorithm change
The search engine algorithm has changed to a certain extent. For a certain period of time, a large number of websites have the same phenomenon. If the algorithm fluctuates, then the website ranking is fluctuating. If it does not recover in a day or two, it is the website's own problem. No one can predict the search engine algorithm, only to see most of the changes.
The above eight factors and methods are summarized many times in my own practice, reprinted with notes //ihucc.com Website, thank you for your cooperation!
