Baidu Encyclopedia defines "soft articles" as follows: "As the name suggests, Seo website optimization Soft text is a 'literal advertisement' that is written by the marketing planners of enterprises or copywriters of advertising companies, as opposed to hard advertising. Compared with hard ads, soft text is called soft text（ Beijing website production ）The subtlety lies in the word "soft", which is like a needle hidden in a thread, closed without revealing, and invisibly defeating the enemy. By the time you find this is a soft article, you have fallen into the carefully designed trap of "soft advertisement"（ Beijing website construction )。 What it pursues is a kind of communication effect of spring breeze and rain, moistening things silently ".
Compared with the unscrupulous hard advertising of "I am an advertisement and I am afraid of who", which ignores the user experience and directly expresses its own advertising intention, soft advertising is the "bully" of advertising publishers who realize that advertising must finally be implemented into the success rate of advertising, and regard advertising audience as a passive "advertising information receiving terminal" The publicity effect of the mode is not good, and the conscious self adjustment of respecting potential users and the laws of advertising release and communication is actively made, hoping to improve the success rate of advertising publicity through this adjustment.
The so-called SEO soft text is the website marketing and promotion behavior that the webmaster (or SEOER), in order to cooperate with the on-site search engine optimization (SEO, Its purpose is first to increase the external chain of the website (increase the exposure rate of the search engine of the website URL), guide the search engine spiders to pay attention to and crawl their own websites; At the same time, we also hope that such a website chain can directly attract more netizens' attention, and then click on our own website to increase website traffic and even enhance website transaction volume.
Because SEO soft articles have more respect for potential users and the laws of advertisement release and communication, with a high success rate of publicity, they are an effective means to promote the website, improve its popularity, increase its external chain, and even directly increase the website visits and final turnover. Especially, due to the high weight, large flow of website external chain and promotion position are extremely valuable, so in the practice of online marketing, including SEO, more and more network marketing operators, including SEOERs, attach importance to it, and it has become a basic skill that a successful SEOER must master.
SEO soft text marketing takes various forms, including news marketing, film and television embedded advertising (the classic line of Zhao Benshan's Spring Festival Gala a few years ago, "Shangmou Fox"), valuable professional original articles, high weight authoritative website contributions (or reprints and sharing), event marketing and high weight forum posts (follow-up), and famous brand Q&A websites, etc.
However, regardless of the form, in the final analysis, soft text marketing or website service (content) marketing promotion must be based on a thorough understanding of their own website services and the overall development of the industry (competitors), Accurately grasp the consumer psychology of potential users (what kind of service guidance is needed, because potential users are not all professional experts, they need more professional and objective consumer guidance), consciously and purposefully implement the differentiated marketing strategy, and constantly expand the characteristics of their websites through the implementation of clever publicity and marketing selling points, Only in this way can we truly achieve a better marketing result of "subduing the enemy without fighting".
The core of all soft text operations is that "if you want to take it, you must first give it" - if you want to get some benefits from the other party, you must first give the other party something they need. That is to say, "Don't fight unprepared battles". Before taking action, you must deeply study the other party's psychology, "give what they want" to the other party first, so that the other party can build trust in themselves or induce the other party to relax their vigilance, and then you will have more and better opportunities to get what you want from the other party more easily.
The principle of "If you want to take it, you must first follow it" conforms to the basic psychological norms of human communication, and has been confirmed by thousands of years of human political, military and commercial history. Take SEO soft article writing for example. Although it is not easy to create valuable professional original articles and submit them to high weight authoritative websites, such articles often have a reference and help role for other friends in the same industry. Therefore, once successfully published by high weight websites, many websites can be reproduced, and it is easier to obtain many high-quality website links, It has also attracted a large number of netizens and professionals, greatly improving the popularity and authority of the website.
As for how to learn SEO soft writing? In my opinion, it is still Lu You's poem "Kung Fu is beyond poetry". You have to constantly study your own website, competitors' websites, the development trend of the entire industry, truly grasp your own website situation and the development level of the entire industry's websites, and put yourself in the position of starting from the consumer audience experience (including the rules of the SEO soft message release platform you choose), Only then can you really find the essence of your own propaganda and express it in words.
Don't be afraid of failure. Keep learning, carefully learn how to do well SEOER, constantly ponder and summarize, and constantly practice. After a period of training, you will certainly learn.
Finally, it must be emphasized that the writing of SEO soft articles, like other network promotion and other SEO operation measures, must pay attention to overall planning, careful planning and persistent implementation to achieve results, and SEOER will really "learn war from war".
