Four main reasons for site operation failure

Four main reasons for site operation failure

It is easy to build a website, but it is not easy to operate a website successfully. stay Beijing website production There are countless Beijing website construction IT people set foot on the road of building a website. We choose different themes or build a website Seo website optimization The system is used to build a site, but few webmasters can bear the initial setbacks and failures, and finally successfully operate a site.

As a famous optimizer, the author has also operated the site for a period of time, and the author has also found several sites where we are most likely to make mistakes at the beginning of their establishment. In the following article, the author will share these mistakes that are easy to make as novice webmasters.

1： The site does not have a specific theme

A most failed site is a site without a theme. The site is full of many different theme content, such as optimization knowledge, online marketing technology, the latest technology, tourism information, personal hobbies, etc. The current website does not mean that you must have a typical style, but one key point is that you need to remember, that is, you need a specific theme. The content of miscellaneous topics will mean that you will never be able to capture a group of loyal visitors, which is very important for a successful site. In addition to your inability to gain loyal readers for sites without specific themes, this will also make your optimization difficult. If you know the basic knowledge of optimization, you should know that search engine optimization is actually to select these keywords to optimize your site. When your site has no specific theme, you don't have any special keywords.

2： The site is full of low-quality content

In the view of search engines (especially Google), low quality content is a key problem affecting the site. Now is the time to view the content of your site, blindly collecting and pseudo original is the grave of each site. At the same time, if you want to collect some articles from others, don't forget to add the source and author of the article, because it is a kind of respect for others. You can also try to add your own opinions to the content of the article. Blindly copying some other people's ideas, opinions, opinions, and achievements will not have no substantive effect on your site.

3： No heart can persist

The key to running a successful site is that you need to have a persistent heart and maintain enthusiasm. The key to a good site is to have an active webmaster, who will always have ideas to share. Some websites begin to decline after a period of prosperity. One of the main reasons is that they do not have a persistent mind to update the site regularly to attract more visitors. If you want to run a successful site and have a group of loyal site visitors, it is not enough to just publish one or two articles on a regular basis in a month.

4： Use too many technical terms

The use of professional terms in site content can make our site more authoritative, but it may also become an obstacle for you to attract visitors. Readers hope to get information in the shortest time through your content, but they also hope to have a happy reading environment. A dull and vague information for readers is a kind of torture. If you are a highly technical site, you can try to use some popular language to describe it. At the same time, insert pictures or videos into the content, which can not only make your content page more beautiful, but also make it easier for readers to understand your information more conveniently.