Some suggestions to avoid in website construction

In today's society, websites have become one of the indispensable marketing methods for enterprises, Enterprise construction website At the beginning, we should make the following changes to avoid affecting the optimization and promotion of the entire enterprise website in the later period. One of the goals of website construction is to provide convenience and effective value for users. After users use your website, whether they get something valuable is the most important issue for website builders.

Don't ignore the details of anything you do. Every detail determines the success of the website. A website has the right strategy, the right method and the right people, but it may not succeed. Put every detail in place, including a picture, a paragraph of text, layout style, page layout, any function will affect the user's mood. Therefore, details are also the key to the success of the website.

It is believed that website construction is not new to many Internet companies. Many companies expand their business by building websites. With the rise of the Internet, website construction can bring a large number of customers to companies. Therefore, companies and enterprises have built their own websites one after another, but the competition between company website construction is also fierce. How can the company website construction play the largest role in website construction has become a concern of many enterprises and website construction companies.

quite a lot Website production Later, in order to have a better ranking, they will often make changes to the website, especially those who have just learned website optimization. They think they have learned something and want to show their skills on the website, but the results are not good. I summarize a few suggestions for your reference.

　　 1. Website construction direction

It is necessary to find the website positioning in the early stage of the website construction proposal. You need to first understand the purpose of the website, whether it is publicity or online sales. Many people always like to pile up a lot of content on the home page at the initial stage of building a website, which leads to unclear themes. The key points of the website cannot be highlighted, and the users look tired.

　　 2. Initial stage of website construction

A well positioned website needs to collect materials and sort out the materials needed by the website. The most important thing in website construction is the design of the website plane renderings. When users open a website page, the first impression is the overall effect of the website, so website construction must be beautiful.

　　 3. Website construction requirements

The company's website construction suggests that the style of the website should be consistent, which is conducive to leaving a deep impression on visitors. The navigation bar should be clear, simple, and hierarchical, and the links on the website should not be too deep, so that users can find the content they need at the first time.

　　 4. Website keyword selection

The selection of keywords for the company website construction suggestion website will directly affect the website traffic. Many enterprise websites have inaccurate keyword positioning, resulting in low ranking of website keywords, low traffic, low conversion rate, etc. In fact, the keyword layout of a website should consider not only the main keywords of the website, but also the long tail keywords of the website. In fact, the main keywords of the website can bring 20% of the traffic, while the long tail words can bring 80% of the traffic. The traffic brought by the long tail keywords is relatively accurate, so the enterprise website must go through data analysis when selecting keywords.

　　 5. Website design

Enterprise website design is very important for an enterprise. Enterprise website design can reflect the organization of the enterprise website, the color matching of the enterprise website, column division, website layout, etc. These are all of great importance for the later operation of the enterprise website construction. Many enterprises use personal will when designing websites, Not combining the enterprise's advantages, user experience and SEO optimization is very unfavorable for the late construction of an enterprise website. If you want to do a good job of an enterprise website, you need to consider these issues when designing an enterprise website.

Often promote websites. Network promotion is a systematic project. From the day when the website is built successfully, it should be taken seriously. From website keyword optimization to search engine inclusion, to friendship link to increase PR value, website advertising, forum essence post and other methods, all need to be carefully studied and analyzed.