On Website construction Complete all frameworks and contents that are easy to optimize at the initial stage, which can shorten the entire Website optimization Time, a complete and easy to optimize website includes: programs and content that meet user needs, easy to optimize paths, priority layout, value-added content, long tail keyword layout, and reasonable internal chain settings.
1、 Procedures and contents that meet user needs
1. Procedure. Before doing the website, we should check what program is suitable for this website, such as cattle raising. The search for cattle raising appears on Baidu's home page, which means that the search cattle raising users have discussion needs, and the forum type is more suitable for the website. However, if you search for wedding photography, Baidu Pictures appears first in Baidu, which shows that the photo dede program is more suitable for this type of website. And searching for words and articles like primary school composition is more suitable.
2. Content. Before setting the navigation and home page layout of the website, it is necessary to analyze the user's needs. The purpose of analysis is to know what content the user is interested in and how important it is. The method of analysis is to look at Baidu's drop-down box, relevant searches and the hidden needs of search results.
2、 Easy to optimize path setting
1. Hierarchy of paths
In general, the path book of small and medium-sized sites does not have more than three layers, such as the domain name/news/7.html and the domain name/news/2007/7.html. The former is a two-layer path, and the latter is a three-layer path. The level of the website is too deep to influence the collection of some content, but the location of the article does not depend on the level of the path, but depends on the specific location of the website. For example, if an article on the third layer has a direct connection on the home page, it will be on the second layer.
After the level of small and medium-sized websites is greater than four, articles at the fourth level are difficult to be included in search engines. The reason is that search engines think that small and medium-sized sites do not have much content, and three levels are enough, while article search engines at the fourth level will think that they are not important, so they do not pay more attention.
2. Path name setting
Generally, the directory name is spelled in full in 1-2 words. If the directory name is more than 2 words, the main keywords in the directory are used.
(1) Full spelling is conducive to keyword ranking
(2) The use of two word pinyin is convenient for users to remember
(3) The overlapping part can be made up in the domain name
3、 Layout according to priority
Priority is also what we often call "F" type. The importance decreases from top to bottom and from left to right. According to priority, the most important content is placed in the upper left corner, and the least important content is placed in the lower right corner. The most important column in the navigation is closest to the home page
Methods for analyzing priorities:
(1) Through Baidu Index, the higher the index, the greater the search volume and the higher the importance
(2) Baidu related search, the more long tailed words are searched in the upper left corner of the related search, and the least long tailed words are searched in the lower right corner.
4、 Value added content and internal chain layout
The content of added value is the content that can give users different experiences and meet users' needs. It does not necessarily need original articles. It can be more valuable and solve users' problems than other articles on the Internet. For example, text+picture, text+table, text+video, text+animation, creating articles with added value needs to pay attention to the following points:
1. The article has clear paragraphs, one font, two colors of text, no advertising and no additional links.
2. By enriching the content with pictures, videos, tables, animations and other factors, users can read more easily.
3. Get high-quality articles by sorting out Baidu Know, Q&A content.
4. When the content is difficult for users to understand, there is an internal chain layout.
The internal link links the entire website. If the final page has no external link layout other than navigation and other necessary links, the search engine will think that the quality of the internal page is relatively balanced. The internal link setting should be combined with data analysis, and several points should be noted:
1. The text of the article should not be placed outside the chain at will. If there are problems or technical terms that users do not understand, you need to place links inside the site.
2. The internal links of articles, nouns and definitions must be linked to the corresponding final page.
3. Related recommended articles. Relevant recommended articles are also part of the internal chain. Recommended articles are based on data analysis, user behavior trajectory and keyword matching principles.
5、 Long tail keyword layout
The layout of long tail keywords should be planned before the website production, and then the long tail keywords of the entire website should be comprehensively mastered in combination with the content layout and URL settings. The advantage of early layout of long tail words is that the long tail words of the entire website can be mastered as a whole, and can avoid the repetition and competition of long tail keywords. There are three points to note:
1. Mining long tail words, use Baidu related search, Baidu drop-down box and search query, Baidu know mining long tail keywords. Baidu promotion assistant can also be used to mine long tail words.
2. Short words with high competition are used as column names and list page keywords, and long tail words with low competition are used as long tail keywords on the final page.
3. Long tail keywords with similar meanings but different expressions choose long tail keywords that contain other long tail words. Other long tail keywords are used as the article linking to the website of the outer chain article of the ecosystem to provide outer chain support.
