How to build website and operate website

Now many enterprises do not attach importance to Website construction , just want to have a website. Other companies are not interested in website promotion and optimization, but are keen on bidding promotion. They put a lot of money into bidding. As a result, the promotion costs are more and more, but the effect is not satisfactory. If you want to build a website, you should first have a clear positioning for the website you want to build. There are two aspects of positioning. One is to determine the audience of the website according to the users. The second is to position according to the services and products provided by ourselves, and we need to clarify what products and services we provide for the target group. Only when the website construction positioning is clear can we Website Design Is more in line with the preferences of visitors, so that the site in the hearts of users to get a good impression. In fact, both website construction and website operation need to be paid attention to. Let me share some methods for website construction.

　　 1、 Website construction positioning

The focus of website positioning is based on the target audience of the website. Only after we have identified the visitors to the website and fully understood their browsing habits and needs for content, can we truly capture customers from the perspective of user psychology. Moreover, on the other hand, the target user group is also the basis for the construction of any website. Whether it is the setting of various column functions, operation functions, added content information, website design and layout, etc. It can be said that without a clear user group orientation, the construction of various functions of the website would be impossible. The target population can be divided according to age, income, region, occupation and network operation level.

　　 2、 Website operation strategy

Achieving quantitative goals in website operation is nothing more than understanding users' needs and tapping their potential needs, which is like buying a chicken wing. Maybe users can buy a cup of cola, correctly establish website user stickiness, establish user relationships according to website operation goals, and for website operators, they must always be clear about their goals and trends, Each step of operation needs to have a certain value. According to the proposed goals, a reasonable operation plan can be adopted, and the company's advantages and services can be highlighted. It is uncertain, and the strategy is often changed in the operation, and it is not advisable to have the mentality of thinking about gain and loss. Adhere to one principle: work if you don't agree! Of course, the goal is at least certain assurance and feasibility.

　　 3、 Website configuration and security

Although there are a lot of anti-virus software, many users are still injured by the emergence of viruses this year. Therefore, website security is a very important issue, and many issues may be involved in website operation and maintenance, such as the speed of website opening and website security, website server environment configuration, whether the domain name is an international domain name Many aspects such as website program architecture will affect the later website operation. Of course, it is good to choose the best configuration, but the overall O&M configuration may be the most suitable for the enterprise after comprehensive consideration of price, value, demand and other aspects.

　　 4、 Diversified website promotion and operation methods

Many SEO thinking is solid. On the basis of the application of relevant websites, all goals are expanded around website optimization. Although it is website operation, the promotion method not only depends on websites to achieve quantitative goals, but also too simple promotion means, which will make it difficult to quickly break through and occupy market share. It is necessary to consider the Internet promotion, take SEO for example, There is never an absolute grasp of the direction of the website. After all, the website depends on the search engine. According to algorithm adjustment and some uncontrollable factors, there is a risk of chain break. Diversified development can obtain more user resources.

　　 5、 Website operation should focus on user experience

From the perspective of user experience, the term "experience" is particularly important for websites to achieve good operational results. What can be done to benefit the user experience? The website framework is clear and reasonable, and the website is easy to use. The former meets users and the latter meets search engines. Different industries have different directions to meet users' needs, so we will not elaborate here. After all, it is an illusion.

Finally, whether the quality of service makes you feel intimate? Generally, professional website companies are divided into different departments, including pre-sales service, after-sales service, and Website optimization Self service, especially after-sales service, is very important, because the launch of a website does not mean that the website has been successful, but that the website marketing has just started.