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What are the requirements for color in the process of website design?

Source: Shangpin China | Type: website encyclopedia | Time: September 20, 2018
The color of the website is the key to establish the image of the enterprise website. Therefore, when designing the website, we must pay great attention to the color matching. In order to better apply the color of the website design, the following is about the knowledge of the color matching of the website.
The color matching of websites is not only a technical work, but also a very artistic work. Therefore, in addition to the characteristics of websites themselves, we should follow certain artistic rules when designing websites, so as to design websites with distinctive colors and unique personalities. One page should not use more than four colors as far as possible. Too many colors will make people lose direction, No focus.
When the main color is determined, when considering other color matching, we must consider the relationship between other color matching and the theme color, and what kind of effect should be reflected. In addition, we should also consider which factor plays a major role, namely, hue, brightness or purity. There are several techniques for color matching on web pages:
The first is the clearness of the color. The color of the web page should be bright, so that it is easy to attract attention. The color of a website must have its own unique style, so that it can be distinctive and leave a deep impression on the visitors.
Second, the artistry of color. Website design is also an art activity. Therefore, we must follow the law of art. While taking into account the characteristics of the website itself, we should also follow the principle that content determines form. Be bold in artistic innovation, and design a website that meets the requirements of the website and has certain artistic characteristics. Different colors will generate different associations. The selection of colors should be related to the connotation of the website.
Third, the uniqueness of color. To give visitors a different feeling, the color of the web page must have its own unique style.
Fourth, the rationality of color matching. Although web design belongs to the category of graphic design, it is different from other graphic designs. While following the laws of art, it also considers the physiological characteristics of people. The color matching must be reasonable, giving people a harmonious and pleasant feeling, and avoiding the use of high purity single color, which is easy to cause visual fatigue.
Fifth, the association of colors. Different colors will make people have different associations. For example, when you see the blue sky, you think of the sky; when you see the black, you think of the night; when you see the red, you think of the happy events. The choice of colors should be related to the content of the web page.
Sixth, the suitability of color. The color of the web page should be compatible with the content atmosphere to be expressed. For example, pink can be used to reflect the flexibility of women's websites.
This article is from Shangpin China: Enterprise website design
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