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How much more reasonable is the keyword density of new websites?

Source: Shangpin China | Type: website construction | Time: October 9, 2020
As far as keyword density is concerned, new SEO personnel pay little attention to it, but in actual work, especially in content optimization, this is also the object of webmaster research.  
So, what is keyword density and what is its role in SEO?  
1. Keyword density
Simple understanding, keyword density represents 1. The weight of keywords in the whole page is a proportional value. When making an SEO writing plan, you usually need to consider one factor.  
Keyword density calculation method:
Keyword frequency x keyword number/total words of page content=keyword density, which is a percentage value, simple example:
Take the word "Take" keyword density "as an example. Suppose the article appears 10 times, and the total number of words in this article is about 1000 words, then the keyword density of" keyword density "in this article is: 10x5/1000=5%
　　 2. Range of keyword density
Earlier, many SEO experts suggested that the keyword density should be controlled at about 2% - 10%, but I think that when we develop arbitrary semantic recognition technology, when creating content, we need to consider not only the density of keywords, but also the replacement of similar keywords and the use of semantically related words.  
There is no standard appropriate scope here, but the content of the article must be used to highlight what the core keywords of the content are.  
　　3 . Keyword density query
There are many ways to query keyword density. There are two common methods:
① , use client query: use keyword analysis tools to query, such as Aizhan's SEO toolbox.  
② , you can use the webmaster's online website to query: //tool.chinaz.com/Tools/Density.aspx
Of course, you can also calculate manually. It's not easy without trouble.  
How much more reasonable is the keyword density of new websites?
　　 4. Function of keyword density
The function of keyword density is to inform search engines of the content of this article, which is helpful for search engines to judge and identify the content of site clicks and rank specific keywords.  
It is worth noting that you need to reasonably control the density of keywords, otherwise it will easily lead to keyword accumulation, which is obviously a fraud.  
In the past corporate website SEO, one of the problems we often encountered was that the keyword density on the home page of the corporate website was too low, so how to effectively improve the keyword density?  
1) , Home site logo:
Use the ALT tag to include keywords.  
2) , Top navigation of the website:
From a user experience perspective, you can use title tags to include keywords.  
3) , Fixed sidebar articles:
Some enterprise sites will add industry encyclopedias in the sidebar, so you can use the sidebar article title method to include keywords to increase keyword density.  
4) , you can also use the announcements at the top of the website to increase the frequency of keywords and some common methods.  
Absrtact: The keywords in the web page are controlled uniformly, and then all content is developed around the keyword to make the keyword density reasonable. However, if Website optimization If there are multiple keywords that need to be optimized, they can be distributed on other pages and specially optimized. The keyword density seems insignificant, but it is still very important from the current perspective. If you want to get a good ranking, this aspect deserves attention.
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