Selection of small enterprises
Source: Shangpin China |
Type: website encyclopedia |
Time: September 25th, 2014
Each new technology will bring different opportunities to enterprises. The network has the essence of equality, which is conducive to creating equal competition between large and small enterprises. As we all know, the industrial era is the era when giant enterprises are king. Large enterprises are vitality and competitiveness. The arrival of the information age is changing this situation.
The network economy is like a tuner, which enables small companies to compete with large companies on a fair basis. E-Commerce has changed the previous conditions of market access, enabling small and medium-sized manufacturers to obtain more profits from the market that was originally dominated or almost monopolized by large manufacturers. The most significant effect of e-commerce on the basis of enterprise competition is to change transaction costs. For example, in the traditional sales channels, the competition between big booksellers and small booksellers is very different. E-commerce makes the competition of scale gap between big booksellers and small booksellers almost insignificant. The online bookstore managed by only two people can provide almost the same bibliography and services as the traditional bookstore managed by 200 people. The Internet can affect the degree of market concentration and facilitate new competitors to enter the competitive market, which is particularly beneficial for small and medium-sized manufacturers. The industry is small and has little capital. They can't stand the trouble because they don't want to take risks on the Internet. When surfing the Internet, they don't know the depth. Their essentially unique conservative psychology has made them hold a wait-and-see attitude for a period of time. But they increasingly find that the network has many advantages and can bring great help to small businesses. Some small businesses may initially go online for various reasons. At the time of the rising tide of the Internet, some small enterprises suddenly feel that other enterprises around have access to the Internet, or are preparing to access the Internet, especially their contact customers and competitors. If they feel that they do not access the Internet, they become outsiders. An accountant in a small town in the United States was not worth electronic technology and had little interest in the Internet at first. However, he was still online for his own business. He said: I am an online novice, but more and more people have logged on to the Internet. I want to make sure that when they are browsing the Internet, they can find me, so they must go online. A 51 year old businessman is more likely to feel that if there is no website now, it is just like that the business people cannot find your phone.
Cheap prices are driving the networking of small businesses. Nowadays, connecting to the Internet does not require a lot of investment, and even only costs 5000 dollars. The Internet can do many things, and the cost will never exceed the cost of making a phone call. If an enterprise has a computer, it can connect to the Internet at a minimum cost of $20 per month. In this way, you can surf and get an E-mail address. In addition, many ISPs in the United States, such as AOL, can provide users with free web pages. Small enterprises can use these pages to create a site to promote their own enterprises. Even if you register an independent domain name, it will cost less than 100 dollars.
Small enterprises can access the Internet to keep in touch with customers. E-mail is a reliable way to improve customer communication, especially when customers are in different time zones. A female real estate agent in the United States sold a house for a client in Tokyo. The basic means of communication between them is e-mail. An Ohio company boss said that he never called customers because of the jet lag. Because here is when the sun is burning, but there is already midnight. Through regular E - mail communication, this problem can be solved, and a deal can be made within a few weeks.
Obtaining market information should be said to be the biggest use of small businesses to access the Internet. With the website, we naturally introduced our company to the world. The company can also grasp who is watching its own site through technical measures. Not only can we use software to record how many people entered the site, but also can we know where they came from, which company they work for, or which country they live in. Under the traditional marketing mode, it is impossible to master the above data. For example, although advertising in newspapers can reach 30000 users, there is no way to know who is reading these advertisements. This information is valuable for business, and a company in New York became rich because of it. This small company in New York had only three people when it opened in July 1996. It produced a scar treatment product, and its initial distribution was limited to several pharmacies in the United States. However, after surfing the Internet, the boss of the company noticed that many of the visits on his website came from visitors whose Internet addresses ended in "au". This is the country code of Australia. This information reminds the company that it should target this new market. Now, the company's drugs have been distributed to Australia, and the company has grown to 60 employees. The company used information to bring unexpected good business. The Internet can also collect information about competitors. The boss of a company checks the visitors to his site and finds that people from Pfize often visit his company's products. Although Pfize has not yet provided competitive products to the market, it still attracted the attention of the boss to see whether it would develop similar products, Website design Keep the boss clear headed.
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