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Network transnational sales

Source: Shangpin China | Type: website encyclopedia | Time: September 24, 2014
There are no geographical boundaries on the Internet, Website Design It can show all kinds of product information. Electronic commerce liberates every business activity from its geographical scope. Geographic scope will no longer constrain the aspirations of a company or the size of its market. For example, Amazon Books has businesses all over the world, and 20% of its books are sold all over the world. On the Internet, whether in Albania or Zambia, as long as you check Amazon's website, as long as there is an appropriate payment method, you can browse its bibliography with a single click of the mouse. This cross-border nature of the network has created new cross-border sales.
 
Online sales

According to the research of Fletcher Research Institute in the United States, at present, AOL consultants have begun to squeeze into the online sales market in the United Kingdom, which has sales of 3.8 billion dollars. American online merchants are providing better online services and preferential prices to British consumers through the Internet, making them occupy one third of the market share in the British market. Some companies in the United States, such as Amazon, Del and Huiruan, rely on their years of experience in the American network market to target more British users, especially those in the rapidly growing computer field, book field, and music product sales. It is expected that in 2003, American companies will compete for a larger share of the British online market, and their sales will rise to 500 million dollars. American companies also attract users by offering lower prices. American companies spend more money on designing more popular sales sites than their British counterparts. Analysts from research institutions said that for a long time, British companies spent less on online commerce, and even e-retailers like Dixon's would not provide low prices or other incentive mechanisms to buy online services. The UK lags behind the US, with half of UK retailers still not providing online services. American companies have begun to increase their online trade investment on British land. Travelocity, an American company, has set up a website in the UK. Now this company has occupied 40% of the online travel market in the UK, and has become the number one travel website in the UK. The spokesman said that they provide flexible services for tourists, such as shopping and choosing different routes. These services not only order air tickets, but also book hotels, rent cars, entertainment and other activities. Because it is easier to buy what you need on the websites of American companies, users naturally flock to these websites.

The wholesale price of books in London is higher than that in the United States. Therefore, the price that consumers trade with Amazon in the United States on the computer network is lower than that of Cambridge Online Bookstore, the largest computer online bookstore in Europe. For example, the previous popular novel (The Wizard and the Glass) costs only $14.30 in total, including postage, from the United States to Britain, which is 30% cheaper than the price of the British company. Music Avenue Company in New York is engaged in computer network sales of music products. At present, the company has expanded its business to attack the European and Japanese markets, because the price of CD products there is 30% higher than that in the United States. The American company will also cooperate with Hachette Publishing House in Paris to establish a French website based on its 200000 commodity catalog data. The company's overseas business income reached 11.2 million US dollars in 1997. In the next few years, the proportion of overseas business income of the company will increase to 70% of the total sales income,

The sharp expansion of the business of American companies has aroused strong reactions from European companies. German media giant Bertelsmann set out to establish a large-scale computer network sales system in Europe together with other companies. Its book sales department, with an annual turnover of 4 billion dollars, and its club members began to order books online. The management of the company deeply felt the pressure from competitors. Amazon in Seattle, Barnes&Noble in New York, and other computer network book sales companies are all in Germany. If they do not step up their actions, they may fall behind.

Professional small size retailers have also found that they can expand their business across geographical boundaries with little cost through the Internet. Spinrad is a German company that sells health and environmental friendly drugs with an annual turnover of 100 million dollars. It spent 1 million dollars to build a computer network site and publish a sales product catalog for customers to choose. This company not only engages in sales business in Germany, but also targets places as far away as Japan through the Internet.
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