Common network economic model
Source: Shangpin China |
Type: website encyclopedia |
Time: November 5, 2014
1、 Online advertising
At present, online advertising has become an important source of income for some large portal websites and well-known websites. These websites sell the best static and dynamic advertising space to customers. The common forms are: ① advertising, linking the logo of other companies or websites on the page or making a page directly. ② Banner advertising: dynamic advertising banners of other companies and websites are placed on the dynamic banner position of the website. ③ Pop advertising, when a user visits the homepage of a website or channel home page, a small simple window will pop up automatically, which contains various advertising information. ④ Dynamic mobile advertising: put a link on the main page of the website to form a mobile advertising mode using network technology.
Jack Myers, chief economist of Myers Report, said that the annual growth rate of online advertising revenue is expected to reach 70%, because advertisers are turning to the Internet to seek greater value. Myers predicts that the total media expenditure will increase by 4.9% in 2001, lower than the growth rate in 2000. Jupiter Communications, a network research company, once predicted that the online 1 "advertising expenditure will triple to 16.5 billion US dollars by 2005, making the network the fourth largest advertising media.
2、 Custom Letter C (ICP)
The Internet is an ocean of information. It takes time and effort for a person to find the coral reef island he needs in such a vast ocean. Customized service is a convenient and fast "boat" to help you get the information you need. ICY is mainly to establish a comprehensive legal network information database, establish full-text search and other search methods, and establish an automatic information push system and information customization system to provide personalized information services. The so-called customized service means that the customer selects the information options he needs when registering for the first time, and then when he logs in again, as long as he clicks the customized column, the website will automatically push the relevant information he selects. For example, when you select the two options of administrative law and constitution when you register, the next time you log in, click the customization bar, and the latest information related to administrative law and constitution will automatically appear on the web page, instead of repeatedly searching every time, which greatly facilitates the customer's search for information. For websites, it is a good market research method to understand customer needs through customized options.
In addition, information customization can be put forward by users. The website processes and collates the original information, and sends the processed information package to users as a whole after summary, thus forming information value-added. Some more Website Design Establish special value information databases and charge users for using these information databases; Some websites also use traditional gathering channels to refine and process the website information database as a whole to form data products, and publish CDs, books and magazines.
3、 BtoC online store
An online store is an online virtual sales store where online users learn about commodity information through the website, and the website sends commodities directly to users through the logistics distribution system, and collects payment for commodities through various traditional and online methods. At present, there are more than 1000 online stores in China, with a very rapid development momentum. The advantage of online stores is that they directly connect manufacturers and consumers, and deliver goods directly from manufacturers to consumers through people's recognition of some well-known brands. It not only greatly reduces the middleman cost of the traditional sales model, but also allows users to carry out various consumer shopping at home.
In March 1999, China's first generation online store - 8848 website was officially launched, which once set off a climax of China's BtoC investment. However, until now, China's logistics distribution problem has not been fundamentally solved, and the payment credit system still has some difficulties, but this network economic model is very valuable for investment. In addition, for large online stores, it is also very important to establish an effective customer relationship management system, otherwise it will be full of mistakes and inefficiencies to deal with large orders.
4、 BtoB goods procurement
In November 1999, Ford and GM, the two major automobile manufacturers, announced that they would transfer their huge procurement departments to the Internet. The purchase departments of the two companies communicate and trade with suppliers, business partners and customers around the world through the Internet, which can save about 20% of the cost every year. At present, for many large enterprises, customers follow around the world and receive a variety of orders for products and raw materials every day. If transactions are conducted according to traditional telephone, telegram and personnel exchanges, they need the personnel of the big record to deal with these orders. Not only is the response time and transaction time slow, but also the technical error rate is high. If various orders are processed through the Internet with the help of network database processing technology, only a few people will be required to respond in real time. And with the participation of online banking, business can greatly reduce transaction costs, and product customers can also achieve zero inventory of product procurement. However, this requires a certain credit guarantee mechanism and security mechanism.
In November 1996, Boeing released its parts website for the first time. The airline ordered 9% of the parts through this website. At the same time, customers can directly access the Internet to understand the price, supply mode and order status of products. Aviation maintenance may take place anywhere, and Boeing's technical documents must provide support at any time. These documents include various charts, manuals, announcements, etc. A single manual can reach 30000 pages. In the past, it was impossible for everyone to have a copy of the manual, even for some airline mechanics. Now, anyone in the world can access these database information at any time through the Internet, which is equivalent to letting the whole world have a copy.
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