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Seo website optimization how to optimize long tail keyword ranking

Source: Shangpin China | Type: website encyclopedia | Time: January 15, 2012
The optimization of the website is not just the optimization of the home page keywords. More often, we need to explore more Long tail keywords And optimize it. Generally speaking, the index of long tail keywords is relatively low, and it is easy to rank them if the competition is not strong. Although it is said that Long tail keywords Of Seo website optimization It is easier than home page keywords, but we also need to master the correct method of optimization, otherwise the effect is not obvious.

1、 Mining Long Tail Keywords

Mining Long Tail Keywords Similar to home page keywords, we need to think from the perspective of customers. What are the most frequently searched words? Ensure that the key word is traffic. The long tail keyword mining tool can use Baidu Index: //index.baidu.com/ For example, our company does Beijing website construction and Beijing website production Our main keyword (home page keyword) is " Beijing website construction ， Beijing website production ， Beijing Website Design ”, and our long tail keyword is "Beijing Internet Company, the best in Beijing Website construction company "Wait. I recently studied a relatively effective keyword mining method. You can find the competitive leaders in your industry and see what long tail keywords they are. You can set what long tail keywords they are. This is a simple and effective method to mine long tail keywords.

2、 Layout of keywords

In the layout of keywords, we need to pay attention to two points. One is that the title of the article should show what you want to optimize Long tail keywords Second, keywords should also appear many times in the article, but pay attention not to maliciously pile up the nature of the appearance. After all, search engines are more focused on user experience to serve users.

3、 Update driver

The so-called update driver is the part of a web page (note, not a website) that can be updated automatically. For example, the "push" and "popularity" below each page of our website are update drivers. Because they are constantly changing, search engines will think that the web page is constantly changing, and spiders will prefer to take care of our website.

4、 Keyword Hyperlink

Add anchor text to each content and only add one word to optimize each page. Don't add too many words.

5、 Increase the weight of the website

Keep this in mind, most of the weight of the website has gone up Long tail keywords They will also line up. I often encounter such situations. When I search for and input different but related words, this is the principle that some websites always appear on Baidu's home page. So in the final analysis, we still need to raise the weight of the website to the top priority.

Some of our webmasters only focus on the optimization of main keywords, and only focus on the ranking of main keywords every day. In fact, long tail keywords are also very important for websites, because the conversion rate of long tail keywords is higher than that of main keywords, and the ultimate goal of our SEO is to improve the conversion rate of websites and improve the marketing level of enterprises, so Long tail keywords This is very important.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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